2012 Spring And Summer Yarn Trend: Reflection In Interaction
"Interaction" has become the key word of the next season's trend of yarn. In the 2012 spring summer yarn trend released in March 31st to April 2nd, the reflection on the relationship between man and nature, man and technology, science and technology and nature will be presented with yarn as the carrier. What way will yarn be spoken?
How will this trend extend in fabric and clothing?
With these questions, recently, reporters interviewed the center of fashion information of China Textile Information Center, Wang Xu, chief researcher of VIFFSTYLE popular research institute.
Q: 2012 spring and summer yarn trend, choose "interaction" as a key word, what message do you want to convey?
A: let's start with the tsunami that we all care most about. All the voices from the media, which impressed us all, is the calm of the Japanese people facing the calamity. This reflects the current human attitude towards survival and life, that is, the amazing survival power of mankind in the face of ecological, social and economic crisis.
The fashion trend is the embodiment of people's life style in the final analysis. In the 2012 spring and summer, the trend of yarn pmission is passed through a long and hard winter. After the depression, it is eager to release the vitality: happiness but moderation, close to nature without denying modern civilization, emphasizing purity and health, paying attention to the power of communication between people and people, and between people and the environment, and living things, reflecting humanistic care and self reflection in an environmentally friendly and sustainable way.
Q: in this season's yarn trend release, how will this theme be presented?
A: at the 2011 China International Textile yarn exhibition, we mainly focus on the theme of this season in four forms: awakening, caring, interaction and refinement.
The release area will be a fresh green color, the earth color system as the background, the silver metal structure and the mechanical style of the human platform, is the presentation of modern technology elements.
A series of creative works provided by exhibitors will be displayed at the scene, including the newly developed yarn and woven and knitted samples. This reflects the research and development strength of the company, helps the audience to understand their research results, and encourages enterprises to participate in competition, so that their products can continuously innovate in color and material, and closely match the fashion trend.
The organizer will clearly identify product information on each product, including enterprise name, contact mode, exhibition booth number and product characteristics, so that buyers can quickly find target products and enterprises and facilitate procurement.
Q: it is understood that in addition to the yarn exhibition, the trend announcement will also be presented at the fabric exhibition, the next Shishi Haibo conference and the Ningbo Clothing Fair. What is the general plan for the 2011 trend release?
A: the fashion trend center is commissioned by China Fashion alliance, China Fashion Color Association, China Textile Information Center, and national textile product development center. It not only undertakes the research on the trend of yarn popularity, but in fact, the important trends in the industry such as the trend of fabric exhibition, the fashion trend of the clothing fair, the trend of shoes and so on, are basically researched and released by us.
Trend research and release will be the starting point of China Fashion alliance in 2011.
The Chinese fashion alliance will make the fashion trend of textile and clothing regular on the industry level and the dominant enterprise level, making it a trend indicator for new product development.
We should strike a balance between the professionalism and popularity of the audience, and constantly enhance the authority and influence of the local fashion trends.
In 2011, China international textile fabrics and Accessories Expo, China International yarn and textile exhibition, Asian sporting goods and fashion show (ISPOChina), cross strait textile and Garment Fair, Dalian international garment industry, Ningbo International Fashion Festival and other professional exhibitions, as well as many specialized market, industrial cluster, business center and other platforms, the audience and consumers inside and outside the industry will gradually see the fashion trend of China's fashion alliance in various fields.
At the same time, the Chinese fashion alliance will also launch a trend to guide consumption trends with the famous brands such as Changan automobile and Haier in the field of automobiles and home appliances.
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