Small Stalls Can Also Make Big Business.

"The stall is

"

"A stall will not lose face. Similarly, we call the boss."

In the "Chongqing stall alliance"

In the dim night of the city, more and more stalls are reappearing on the most vivid scenes of the city when pedestrians return home.

This is the stall we once knew, a hanger and a piece of cloth, which became a stage for business.

This is also a strange place for us. Cheap is no longer the only expression. From clothing to accessories, from compact discs to dolls, the most popular fashion elements appear at the fastest speed.

In the 80s of last century, stalls were once regarded as "losing face" business, not even business, but forced to make a living by the unemployed.

Now the stall families are proud and calm. They use the stalls to promote products, accumulate funds and complete the initial process of starting a business with the form of stalls.

When the stall comes back, it is not just products and characteristics, but also ideas about entrepreneurship and business.

From the pursuit of the Olympic torch to the "most cattle Hawker" in the whole country, to every of the most common booth owners around us, from the pursuit of personalized creative market to the rising stall alliance, the stall is no inferior business, but at the same time it is not the fashion of a few people. It is only the most practical and practicable practice of grass-roots entrepreneurship.

The return of stall is not only a way of management, but also an entrepreneurial spirit of laying down airs, saying goodbye to dreams and moving forward steadily.

Booth distortion

June 2008, a sunny summer day in Shanghai.

At eleven a.m., Wang Jun, the owner of the handicraft ornament factory in Kunshan, Jiangsu, was half an hour earlier than usual.

Come to Town God's Temple, Shanghai, bless the mall and small commodity market.

There he has a wholesale stall selling hand made accessories in his factory.

Half an hour later, Zhang Yan, a clerk in the office of an advertising company in Lujiazui, Shanghai, stepped on the heels and walked down the elevator.

Out of office buildings, Zhang Yan owns another kind of identity besides white-collar workers -- a booth owner who manages jewelry.

And on the Internet, Wang Jun also has another identity -- a group of owners of a group of stalls.

At twelve ten noon, when Zhang Yan turned the two car to Wang Jun's booth, Wang Jun had classified the goods according to the list she sent in advance.

The total price of 1500 yuan ornaments, including Zhang Yan, including 6 stall owners together purchase.

The memory of change

Zhang Yan's hometown is a prefecture level city in Hebei.

As a generation born in 1980s, the stalls used to be the lingering memory of Zhang Yan's growing road.

Childhood impressions, street vendors Hawking on the roadside, they can not see the color of the old sheets, selling cheap clothing, stationery and daily necessities.

At that time, Zhang Yan never connected the stall with himself.

In 2006, after graduating from Zhang Yan University, he went to Shanghai, and after many setbacks, he finally found a clerk's job in an advertising agency.

Stall is at this time, back to Zhang Yan's line of sight.

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From the beginning of 2007, on the way to work every day, Zhang Yan will find some stalls in the passageway of the subway station.

To her surprise, these stalls unknowingly upset the memory of childhood stalls.

The goods on the stalls are still cheap, but the quality and style are beginning to keep up with the fashion trend.

The latest fashions in fashion magazines, those unique personalities and customs, those discs that can not be found in the audio-visual city of the city appear on the street stalls.

And before such a stall, the most fashionable young people remain like themselves.

What makes Zhang Yan surprised is that the operators of these stalls are no longer just past unemployed hawkers.

When the stalls take a leisurely calm to return to people's attention, their operators have been diversified to the greatest extent, including laid-off workers, pure little people, and there are many college students, white collar and other fashion groups.

Some of them are pure businessmen, and most of them are part time businesses, seeking the double satisfaction of profits and experience.

They are different from traditional hawkers. They are also not called bosses.

Zhang Yan also thought about starting a business, but without money, two did not know what to do.

The reality before us is that there is no business in Shanghai where no one can imagine. On the other hand, the rental of the shops is amazing.

In fact, this is also the reason for the return of the stall.

Starting from a stall, trying to sell products and accumulating capital and experience becomes the easiest way to start a business.

The memory of the stall is so unconsciously changing.

When Zhang Yan saw a white-collar worker in the same office, he got a cartoon bag from the back of his office and set up a dress stall in the underground passage calmly.

In early 2008, Zhang Yan formally decided to join the booth.

The first thing to decide is product category.

In the current stall business, the best selling products are mainly in the following categories: clothing, especially women's clothing, accessories, small bags, dolls, audio-visual products, and some novelty products and homemade products.

No matter what kind of merchandise, it follows a principle: follow the fashion trend.

Zhang Yan finally chose jewelry as his main variety.

The initial motive is actually very simple: the unit price is low, the occupying funds are few, and more importantly, it is easy to carry, not only can take the office to the office at work, but also "meets the city management to run conveniently".

Fixed the direction of operation, and then came to find the source of goods.

Wholesale market is still the first choice for stall families.

However, Zhang Yan has gone several accessories wholesale market, but has not found the right source of supply.

There must be two conditions to manage the commodities on the stalls. One is that the style is enough for personality and fashion, and the two is that the price must have advantages.

The Internet is quietly affecting the operation of the stall.

By searching on the Internet, Zhang Yan joined a QQ group.

Wang Jun, who is engaged in jewelry wholesale business, is also a member of this group.

Any market trend is always reflected in the wholesalers at the first level.

When he found more and more stall owners who came here, Wang Jun joined several QQ groups and published information in the group. He was in the booth of Town God's Temple blessing business mall and small commodity market, and became a fixed place of purchase for a number of stall owners.

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Through the network, Zhang Yan found Wang Jun.

Wang Jun's accessories are all made by hand, mainly in Japan and Korea fashion and Bohemia style. The style is unique and eye-catching, and the price is basically less than 20 yuan.

In a city like Shanghai, this is the most suitable location for sales.

For the first time, Zhang Yan spent 400 yuan and got more than 30 products.

At Wang Jun's booth, Zhang Yan also saw a stall owner who came to get goods from Qingdao.

He knew that he had been buying goods from Wang Jun for half a year, but it was the first time he came to Wang Jun's booth on business.

Prior to this, the mode of cooperation between the two sides has always been the selection of goods by the network, delivery by express.

The modern logistics service in Guangzhou has changed the way of stock purchase. They will still go to the local wholesale market, but they are starting to find more sources through more channels.

The purchase of goods on the Internet and the purchase of goods from different places make the commodities of the stall families different from the mainstream commodities in the local market.

Big business of small stall

The release of policy is an important reason for the return of stalls.

Since May 2007, Shanghai has tried to lift the ban on some road sections, which has become a paradise for the stall families.

Heaven also has its own rules of real money game.

On the first day of the stall, Zhang Yan was "educated" by the old seller because he accidentally grabbed someone else's territory.

Lifting the ban does not mean that there is a free lunch.

On the first day of the stall, Zhang Yan lifted his head and suddenly found two men in uniform standing in front of him.

"Pay."

One of them stuck out 5 fingers at Zhang Yan.

"50?" Zhang Yan's eyes widened with terror and his heart was cold.

"5 yuan! The new one?" Zhang Yan's red face paid 5 yuan management fee, which was called "protection fee" by the stall family.

Because the stall families are concentrated in some of the same sections, business has been done for a long time, and some people have discovered the possibility of cooperation.

Zhang Yan sells accessories, placing the stalls next to a stall selling women's clothes. When customers buy clothes, they often take several accessories to match them, and the business of the two can promote each other.

After a long time of cooperation, there are some stalls for similar products to join in. We began to discuss and form an alliance to share the market information, realize the complementarity of commodity types, and engage in "scale operation".

In fact, such a large and small stall alliance is no longer rare in the stalls.

The stall alliance usually has its own website or QQ group. Apart from providing information for everyone, it plays a more important role in organizing the collective purchase, and bargaining with the wholesalers in terms of quantity advantage to reduce the cost of goods purchase.

An interesting phenomenon is that some of the current stall organizations, their founders and organizers are exactly like Wang Jun's wholesalers and suppliers.

When the business opportunities of the stall were discovered, Wang Jun immediately set up his own booth QQ group.

Now, he already owns 4 stalls QQ group, not only through these channels to sell their products, but also to use their own advantages in the wholesale market, for other commodity organization collective purchase, from which to earn the difference.

For suppliers, the stall is becoming a new marketing channel.

"Perhaps one day there will be branding and large-scale operation of the stall chain organizations.

That will be the largest supply and marketing network. "

Wang Jun believes that his attempt now is not just an attempt.