"Tailoring Knowledge" Is A Good Strategy.

Volume body

Concept

Perhaps you will not believe why you have to write a topic like this to introduce tailor-made clothes. People often say "tailor" and "eat vegetables". Who does not understand how to tailor?

Indeed, simply speaking, tailoring is the process of measuring the size of a person's body parts, or the size of the garment, or the size of the garment, and then the tailoring process.

But this concept is too simple, at least not in line with the modern consumption requirements.

If it is only a good volume (get the general volume data) to cut the clothes, we say that such a tailored garment can only have the traditional function of "cold shielding", absolutely does not appear in people's requirements for clothing, modern people emphasize the aesthetic function of clothing. Therefore, gentlemen's suits should emphasize the following four objectives:

1. clothing tailored should be more suitable than clothing bought.

2. such clothing should conform to the aesthetic psychology of modern people.

3. such clothing should be consistent.

The individual's unique aesthetic psychology (so called individuation).

If the team is tailored, it should be consistent with the common aesthetic psychology and interest of this group.

4. if you are team clothes, you should keep every individual's clothing consistent with team unity.

While maintaining the individuality of the group, we should also emphasize the unity of individual styles in the group. In this way, we should emphasize the three words of "individuation" now, and personalization is omnibearing. It is by no means the only aspect of size and individuality in traditional sense.

As a group dress, we should also take into account two aspects: Group personalization and individual team.

Therefore, such clothing, our gentleman suit emphasizes it as "team costumes".

According to this understanding, tailoring the business is to make the garment industry and the high-end fashion industry a business. It is not only a simple way to open a clothing store.

You can continue to deepen the understanding of tailoring: tailoring the quality standards, tailoring the status quo, tailored objectives, tailored operation guide, tailored quality assurance, tailored service, tailored cost structure, whether we should choose tailored, tailored supplier selection, tailored contract acceptance, how to match the supply of tailoring, tailor-made models and styles selection, tailored materials and process selection, tailoring development and other related topics.

The applicable scope of tailoring

Not all consumers have to choose a tailor-made garment, because tailoring is a kind of consumption which is both troublesome and not expensive. Therefore, it is not necessary to choose a tailor-made garment if it does not meet the following circumstances.

1. can't buy clothes that fit together.

2. can't buy desirable styles and fabrics.

;

3. the proportion of special units in this unit is relatively high.

4. the staff of this unit are more critical.

5., the group has higher requirements for loading grade.

6. special style, fabric and plate requirements.

The above requirements and situations must be tailored, and suppliers must be selected to meet your requirements.

Mistakes in tailoring

Apart from the fact that the suppliers who provide tailor made to the above mentioned are biased in their understanding of business, there is also a wrong understanding in the society.

One of the misunderstandings is that it is a common view to tailor the clothes properly.

In fact, good equipment is only the premise of product quality assurance, and the quality of tailoring is much richer than that of product quality.

So a lot of tailored contracts fail in the final operation under this understanding.

Two of misunderstandings: tailoring can be carried out only if there is tailoring.

It is true that a good tailor can make a very good garment, but it does not necessarily guarantee a good version and technology, but also can not guarantee the quality of products that must be guaranteed by good equipment and professional production.

Three of misunderstandings: the cost of tailoring should be lower than that of ready-made garments.

That is because there is still a commercial cost for clothing, which is usually between 20 and 30% (relative to large shopping malls), and tailoring should be the factory price of garments. In fact, tailoring is more necessary than the cost of technical support and personalized consumption behavior, personalized technology research and personalized service.

For details, please refer to the tailoring cost structure. Please refer to gentlemen for personalized technical support.

Technological strength is also evident.

It is with the support of this view that people strive for the price of tailored products, which ultimately leads to the failure of tailored contracts.

It can be seen that this situation of tailoring is reasonable.

The cost structure of tailoring

The cost structure of tailoring is different from the cost structure of garment industry. It is often confused by customers and even clothing enterprises.

Clothing cost of garment industry

This cost is basically the same as that of garment industry, including manufacturing cost (material and manufacturing cost), management cost, sales cost, financial cost and so on.

Two. Additional cost of services

This is unique to tailoring, including providing personalized design, personalized plate making, providing accurate volume and individual purchasing mechanism for everyone.

The main cost sources are related professional and technical personnel expenses and other expenses incurred for the services provided.

Three. Additional risks

This is mainly due to customers' dissatisfaction with clothing and services.

The repair of clothing (gentleman uniform is usually redone) is the main source of this cost. If it is repaired again and again, the cost of service (the cost of after-sales service personnel of technical personnel and business personnel and other direct expenses incurred) will be about 5%, and most enterprises will achieve about 15%. The profit of tailored enterprises is mainly achieved by controlling this cost (lower than the same industry).

Being familiar with the cost structure of tailoring and tailoring helps us to determine the price of tailored clothing and services, which is the basis for signing contracts for customers, and is conducive to cost management for enterprises.

Supplier selection

Not all enterprises can provide tailor-made services for you. On the contrary, the vast majority of garment enterprises can not provide you with a satisfactory tailoring service. Therefore, choosing a suitable supplier for tailoring is still a difficult task.

Following the following principles may help you:

1., examine the sense of service and reputation of an enterprise.

Many enterprises promise that they will provide considerate service. Perhaps the two words of "considerate" will be different between you and the supplier. We must ensure that the supplier's understanding of "thoughtful" is basically the same as your understanding of "thoughtful".

It may be the best way to understand the company's service record to investigate the supplier's service record. To do so is indeed a very difficult task for most people and enterprises.

2., look at the technical power of suppliers.

This is a hard thing to do. Some customers decide on their clothes. Just imagine, which company will not work hard on the sample?

So the quality of the sample can not explain the technical strength of the enterprise. You can use the supplier to measure a special body and sample clothes for you. Maybe this method is particularly damaging, but it is indeed an effective way. Of course, the most effective thing is to investigate the history of your supplier's supply to others.

Do you have any idea about this supplier?

There are at least two parts, such as plate maker, volume division and so on, who have no need of these professionals. You may not be able to provide you with the products you want.

The above two points are the most important aspects to be investigated first. The enterprises that do not have the above two items can only mess up what you have entrusted to them, and they will eventually wash you in.

3. you have to see if he has his own factory.

Many garment enterprises do not own factories but are processed in other processing plants.

If this happens, you will become a victim between the supplier and the processing plant. Unless your price is high, they will sacrifice your interests for their own interests. On the contrary, why do you have to get him to skin it?

4., you have to inspect the equipment of your supplier.

Although the equipment is not a key factor, the necessary equipment is an important component of ensuring the good quality of the product and can not be ignored.

5. of course you have to inspect its price. Although price is the last factor, it is the cost of your business. You should also treasure it.

For example, if you want to get some personal benefits, you have to stop at the cost. The seller will definitely put your benefits into his cost. The cost will go up. The cost of the product and service must be pressed down, so it may be difficult for you to tell your "folks."

How to coordinate with suppliers for tailoring

It's not that you signed the contract with the supplier, but everything is just beginning.

Because the supplier does not have your cooperation, many jobs can not be mentioned.

The first step is volume measurement.

When you measure your body, your colleagues will put forward all kinds of problems, some of which must be solved by suppliers, some are too demanding, for example, your colleagues need another.

Wait.

The order of volume may also be very messy. You have to help them maintain it. Otherwise, the data will be mistaken and the names will be mistaken.

You should provide your supplier with an accurate list of people, so that your suppliers can match the statistics and the products reasonably, so that you can distribute the products quickly after arrival.

When doing after-sale service, maybe some people will make other unreasonable requests. If you want to help suppliers explain, you should speak more than suppliers.

And so on, many things can only be carried out more smoothly and perfectly by your cooperation.