International Designer And Brand Theme - MISS SIXTY

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Country: Italy
Founded in 1991
Founder: Wichy Hassan
Designer: Wichy Hassan
Product category: women's fashion, jeans series, children's clothing, underwear, shoes and boots, accessories, glasses, sunglasses, handbags

Miss six brand story:

Miss six is a sexy jeans popular brand from Italy. Miss six is not only a favorite clothing brand of female stars, but also a perfect sexy pointer in the minds of many young women. Mention Miss six, you will immediately associate with the hot female curve, long legs, hips, slim waist, high-quality jeans and a dizzying array of accessories. The sexy symbol of Miss Sixty is full of luxurious temperament - exquisite without losing the urban flavor. ?
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Miss six was founded in 1991. Its style is mainly aimed at fashionable and personalized women. Miss six keeps pursuing innovation and creating women's own style, among which the unique creative design of Miss six jeans is the most popular among consumers. Miss Sixty's pursuit of sexiness has never stopped. This season, the sexy elements of cowboys continue to have both Modern , retro trend. Adhering to the style of high quality, tailor-made, close to fashion.
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MISS SIXTY 08SS Advertising Theme Introduction
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Mysterious spirit
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The theme is full of mysterious and sexy feelings created under the moonlight. The soft silk fabric and the metal fabric of the future make the collision even more fascinating.
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Urban Rainbow

With an independent and hot attitude, it shows the "city girls" who wander in the daytime and at night. Simple tailoring, more fashionable

Lines. Butterfly and flower prints reflect a positive and romantic attitude. The details of the military can better reflect the confidence of fashion and modernity.
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Intoxicated and rebellious

The inspiration of the theme comes from the 1980s. The close fitting tailoring, metal accessories and leather details, together with the text pattern of "MISS SIXTY", are rebellious, sexy and charming.
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Miss six brand history:

Miss Sixty is one of the most popular and fashionable Women's wear Brand. Sixty S.R.L. is a company established in Italy in 1989 by the designer Wichy Hassan and the businessman Renato Rossi. At first, Sixty S.R.L. Group founded Energie, a men's clothing line, and then joined the new sub line Sixty in 1990, while Miss Sixty was officially established in 1991. Subsequently, several brands were established, such as Murphy&Nye, Killah. Avor, Dake9, Decauville, Refrigiwear, Double-e and JJ Mahoney. The fastest growing among them is Miss Sixty.

Miss Sixty is mainly aimed at women of the age of 25-35 who have their own style. With the clothing characteristics and trends of young people in the 1960s, such as "Colorful", "Funky", "Sexy" as the design direction, she adds modern Trend element , creating a clothing culture belonging to the 1960s, and making nostalgia and taste fashionable Clothes & Accessories 。
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At first, Miss Sixty was just a popular brand of jeans. After more than 10 years of development, Miss Sixty successfully developed its brand image and products into a popular brand of women's clothing. Miss Sixty's international development is very ideal. In 1992, the second year after the establishment of the Miss Sixty brand, Miss Sixty entered the United States with the Sixty S.R.L. Group. In 1999, Miss Sixty opened her first special store in Convert Garden, a trendy gathering place in London. In 2005, Sixty S.R.L. Group began its international expansion plan, and planned to open flagship stores in Tokyo, Milan, Los Angeles, San Francisco and Shanghai, making Miss Sixty also expected to expand successfully. Miss Sixty now has 13 specialized stores in China, of which, Miss Sixty has opened the largest specialized store in China Resources Vientiane, Shenzhen.
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Miss Sixty specialty store is designed by Italy in a unified way, and has a unified style with Miss Sixty specialty stores around the world, making customers feel like they are in Italy.
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Miss Sixty's autumn/winter 2009 series ushers you into the bright world of the 1980s. Series with Punk Culture The avant-garde style shows the fashion girls' yearning for freedom, happiness and independent personality. Strong, brave, bold and avant-garde, without losing the gentle and delicate female charm, is the keynote of this season's main cowboy series. The wonderful washing effect makes the design of shirt, coat, dress and petticoat more distinctive. The fabrics with strong contrast are attractive. Classic examples include rubber coated lace, burnt out silk evening wear fabrics, and cotton fabrics printed with psychedelic prints. Bring jeans into a new realm.

Series modeling reshapes the natural and uninhibited beauty of Richard Avedon's photography works in the 1980s. Different layered pieces can be freely matched to create delicate and elegant lines and shapes. This season, MISS SIXTY adds more sensual and charming femininity to the Riveted Black Coat: puff sleeve And super fit, with the emphasis on slim waist silk And the hard lining skirt, to release charming charm. The colorful appearance of the cloth is inspired by the printing of pop artist Roy Lichtenstein. The glamour of the city is represented by the bright print made up of international magazine pages. The bold print becomes a mirror reflecting the fashion style, embellished with elastic plain weave tops, day dresses, and low neck evening dresses lined with exaggerated sleeves in the 1980s. The rich cutting and waist trimming design, clear and wild shoulder cutting and ultra short miniskirt give full play to the essence of the female knight through leather and gold, silver and copper metal studs. In terms of color, it is mainly dark and black, lined with color blue, deep purple, purple pink and orange, adding character. A bold mixture of elegance, sexiness and just right gorgeous charm, reintroducing the extremely charming 80s Women's style 。
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MISS SIXTY Spring/Summer 2010 series is full of fiery modernity, free thinking and 1970s values - MISS SIXTY gene. This season combines the essence of gender free, independent and self-confident MISS SIXTY brand to create an attractive image, that is, a bold future fashion and Hippie style 。

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In the spring and summer of 2011, MISS SIXTY created a new beautiful and charming attitude, which fully reflects the confident and uninhibited attitude. The unexpected touch of modern modeling: rich levels, soft structural lines, and comfortable, while bold and exaggerated graphics burst out a strong visual impact. The combination of high-grade silk and thin soft knitting always runs through the whole series, and is also more lightweight and comfortable. The new nylon fabric is interspersed with pure colors and psychedelic printing and dyeing, and the bouncing colors are used to increase the gloss. It is completely new in shape and material. Representatives of urban fashion - glossy and smooth lips, layered hair, exaggerated accessories, bright and shiny overall shape. MISS SIXTY Spring is so sweet and comfortable, but never sticky. This season, long coats and skirts are returned, with more bubble sleeves and voluminous hems. The chic short front and long back are the main styles of this season. The signature fabric of MISS SIXTY can reflect women's unique sexy curve fabric in spring and summer - twill denim fabric. The whole series, from shirt to jacket and dress, adopts surface washing effect Light denim The new season's color spectrum spans the entire spectrum, from cinnamon to lake green, cyan to bright blue. Classic navy stripes are used on twill fabrics and badges. According to the style, the decoration of shirts, scarves and bags is so fashionable but not flashy. Butterfly printing seems to return to the elegant 1970s again. This season's graffiti printing is more customized than the Bohemian style.

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