Chengdu Department Store "Crazy" Shop &Nbsp; &Nbsp; Shopping Into The MALL Era

In May of this year, the Far Eastern Department store of the Pacific Department Store East Far East Group will be officially opened on the Tianfu Square. The Suning Plaza, which contains general merchandise and appliance stores, will also open in the south of the city in the first half of this year. At the end of this year, the Wangfujing department store in Chengdu will realize the wishes of the two shop in Chengdu on the former site of the Bailian Tianfu site.

In 2011, Chengdu department stores will usher in a revolution, and we will wait and see how the competition pattern will change.

Chengdu, with its unique cultural, geographical and natural conditions, has created a comfortable and comfortable life for residents and a fairly advanced consumption awareness and strong consumption ability. The development of Chengdu's retail industry has been very rapid and has always been a must for businesses.

In recent years, with the change of the domestic retail environment, like many other cities in the country, Chengdu department stores and even 24 hour convenience chain industries have entered a period of rapid expansion. The department stores at home and abroad continue to pour into Chengdu. The department stores that have already taken root do not dare to slack off and shop around, afraid to miss a little bit.

"This may be the biggest change in the history of the department store industry in Chengdu. It will bring unprecedented impact on the entire department store industry." a senior researcher who has studied the Chengdu department store thinks that the innovation of the thinking mode of the Department Store practitioners, the continuous adjustment of retail formats, the continuous or gradual blurring of department stores, and the pformation of the relationship between department stores and suppliers will all be shown in this year, and the market is likely to reshuffle.

Shopping in Chengdu enters MALL Era

Summing up the development of Chengdu department store since last year, the sales of single store in Wangfujing department store in Chengdu exceeded 3 billion yuan, ranking the first in Western stores. In Chengdu, Ito achieved 30% year-round growth in performance and attracted 30 million customers. Renhe Spring east two phase opened, leading to more international luxury magnates, and other performances such as Pacific department store and Yi Shi Dan rose.

These data are enough to show that the overall development prospects of Chengdu department stores are very optimistic.

However, there are some specific rules.

Looking at the three Shopping Plaza opened in Chengdu in the second half of last year: Chunxi Road's Qun Guang square, the south of Kai Dan square and the Fuli Tian Hui square of Shuncheng Street, the reporters found that these three were all "shopping and dining" ShoppingMall.

In the next few days, the two Wangfujing shops and five shops of Ito's MALL will also be adopted in the form of MALL, plus the existing Renhe Spring Guanghua store, Wanda Plaza and SM square.

The development of Chengdu's department stores is not confined to the mere sale of department stores. Experiential shopping has become an obvious trend.

Some department stores pointed out that Chengdu's shopping consumption has entered the MALL era of catering, shopping and entertainment from the era of single purchase.

According to the industry, MALL focuses on emotional consumption. Shopping can be done, shopping can be done, coffee at the cafe, watching a moving movie at a five star cinema, or even wandering in the shopping mall, relaxing nervous nerves and feeling fashionable can not be a special purpose of shopping and consumption.

Experts believe that experiential MALL is the third stage of development after production, goods and services. In a city with a strong commercial atmosphere such as Chengdu, the consumption and consumption of its residents will enter the MALL era earlier.