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    Daphne Officially Joined The "Real Leather Logo" &Nbsp, And Launched The Construction Of The Retail Kingdom.

    2011/3/11 10:34:00 49

    Daphne Shoe Fashion

    March 11th hearing

    Daphne

    Recently, it has officially joined the "leather logo" and has become an honorable member of the 4359 leather companies.

    As a well-known brand of women's shoes, Daphne uses its "brand name".

    fashion

    The changeable style and the price of plain people "have won the favor of consumers, and have repeatedly created the miracle of market sales.

    In the future, Daphne will shine with its unique brilliance in the leading group of "leather logo".


    Popular main board listing


    Daphne International Holdings Ltd was founded in Hongkong in 1987, and has now developed into a diversified business group based on footwear R & D, production, processing and brand sales. It has more than twenty-five thousand employees and five thousand sales outlets. Its business is distributed throughout Greater China (mainland China, Hongkong, Taiwan), Asia, Europe and North America.


    In its initial stage, the group's main business was OEM.

    After the opening of the two sides of the Taiwan Strait in the late 80s, China began to expand its business in the mainland of China.

    In 1990, Daphne entered the mainland's domestic market with its own brand.

    Moreover, the group is also a leading supplier of footwear for overseas importers and well known OEM customers, whether exported or not.

    For the domestic market

    In the field, our group has achieved brilliant achievements.

    The group was listed on the The Stock Exchange of HongKong Limited's main board in 1995 and has become one of Hang Seng's mainland China's constituent stocks since September 11, 2006.


    Comprehensive expansion to attract investors


    With the rapid development of China's economy, the group is also expanding at a rapid pace.

    Daphne brand is clear about the consumer market, making the positioning of "popular, popular, first, brand" clearer and concrete, consolidating the market position. In 2004, the shoe shoe shop "SHOEBOX shoe cabinet", an unprecedented shoe shop in China, also came into being. The multi brand channel management mode with the slogan of "shoes and shoes not expensive" was used to compete with Daphne to seize the market and improve the market share.

    So far, two private brands already have more than five thousand outlets. The group's turnover also increased rapidly from three hundred million yuan to nearly 6 billion yuan in the ten years of gold from 2000 to 2010. Outstanding performance in the performance and the boundless potential of future development also attracted the injection of the famous strategic investor TPGCapital, so that the group's future expansion had a stable partner.


    In the field of overseas expansion and future planning, Daphne began to enter the Taiwan market in 2006, and copied the successful experience of mainland China to Taiwan. At present, it has opened up a stronghold in Singapore, Japan and other places, and has taken a step towards realizing the group's world-renowned brand goal.

    In addition, since 2008, the group has joined hands with internationally renowned high-end brands SOFFT and BORN to develop China's sales business and develop high-end footwear market.


    Planning future layout and building a retail Kingdom


    Looking forward to the next ten years, the group will actively plan for the overall development of the strategic layout. With the new ideas of "multi category, multi brand, multi level and multi-channel", through the investment in virtual channel business and the development of the garment industry department, and the strategic cooperation with Baocheng group, we will restructure the shares of FullPearl company (such as high-end brands such as Aee and Aldo). The goal is to develop into a retail Kingdom centered on female consumption, and stride forward to realize the large-scale expansion and sustainable operation of the group.

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