• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Outdoor Brands Are Stationed In The Mall &Nbsp; The Assault Shoes Are Still The Main Theme.

    2011/3/10 11:13:00 230

    Outdoor Market Consumers


    Jin Yuan's new Lufthansa MALL

    outdoors

    The product sports area includes 56 brands and is second to none among many shopping malls in Beijing.


    In the impression, most of the outdoor products purchased for shopping malls are ordinary consumers, while professional outdoor enthusiasts prefer to go to a franchise store such as Sanfo Beijing. However, the reporter learned from the interview that this is not the case. "Our customers here have ordinary consumers, but there are also very professional consumers."

    Jin Yuan, a shopping guide at Yansha the North Face, introduces many high-end outdoor consumers to choose outdoor brands.

    Flagship store

    Or store image stores, because they "care more about the shopping environment."


    More and more outdoor brands are stationed.

    Market


    Lao Liang is a senior outdoor enthusiast. He remembered that he only went to Beijing Sanfo to buy outdoor products before 2000. "At that time, there were few outdoor brands in Beijing shopping mall, and fewer famous outdoor brands."

    However, around 2005, he began to get used to buying outdoor products in shopping malls. "Jin Yuan, Yansha, SOGO, and later shinguang heaven and earth are all places I often go to."

    In Lao Liang's view, more and more famous outdoor brands, including Columbia, the North Face, Pathfinder, AIGLE and so on, have been stationed in shopping malls. "Not only products are more diverse and richer, shopping environment is more comfortable, and the price is not expensive, catching up with discount or shopping activity, but it is more cost-effective."


    Recently, reporters in Beijing Jin Yuan Yansha, Xinguang heaven and earth and Sunguang department store outdoor area learned that, even during holidays, the consumers in this area are not as lively as fashion women's clothing and sports leisure, but they will never be cold and cheerless.

    "Visitors to the outdoor area are more specific in purpose and have a high purchase rate. They usually assume that a brand or a product will be bought after trying it out."

    A guide for Columbia brand of SOGO Department told reporters.


    There are not many high priced high-tech clothes.


    Unlike outdoor equipment stores, the outdoor areas of shopping malls are still dominated by clothing and shoes, and a few will have products such as ropes, first-aid bags and tents.

    Reporters learned from a number of outdoor brand counters that assault clothing, hiking shoes and fast drying clothes are the most popular products. Classic functions and new styles are the main products. 500 yuan to 2000 yuan is generally accepted by consumers. On the contrary, those who have high prices in the main high-tech clothing during the season are mostly displayed and promoted.

    "People like those fashionable and functional products. They can climb them in the suburbs, walk around, and even go shopping and work in cities. Many people will be interested in the latest high-tech products, but there are not many real purchases. The price is very important."


    Dialogue


    Selling goods and promoting outdoor lifestyle


    Jin Yuan, Minister of planning and extension of MALL, new Lufthansa


    Reporter: in 2004, when Jin Yuan opened Yansha, the outdoor product area was specially set up. At that time, the outdoor market in Beijing and even the domestic market was very immature. Why should we open up outdoor areas especially?


    Chai: actually, outdoors is not only a product area for Jin Yuan, but also a theme of life for mall.

    During the opening ceremony, Jin Yuan made two main themes: first, children and two outdoor; the former was unquestionable, while the latter was not mature at that time, but we were very optimistic about its potential.

    In fact, at the time, for consumers in Beijing, shopping mall and outdoors were a relatively advanced concept. I remember that only 10 outdoor brands were first settled.


    Reporter: great changes have taken place in the past seven years.


    Charles: there are about 56 brands in the outdoor area of Jin Yuan's Yansha sports, including 25 outdoor brands and three thousand square meters outdoor area. Many brands set up flagship stores and image stores here.

    However, up to now, only 3 brands in the region have not changed, and the annual renewal rate is only 20% in 2010.

    In recent years, 2007 -2008 is a very important development stage in China's outdoor consumption field. On the one hand, outdoor sports have become an accepted way of life. On the other hand, outdoor consumption is also on the rise. Many famous outdoor brands begin to enter Beijing and develop rapidly.


    Reporter: with the increasing influence of Jin Yuan's Yansha outdoor area, is it not the trend of future development to create outdoor high-end consumption?


    Chan Wei: in outdoor brand and product selection, we pay more attention to "gold content", not only popularity, but also introduce the truly mature and high-quality outdoor brand in the world, such as Scandinavia or Germany, some outdoor brands may not be well-known, but the quality is very good and professional is very high.


    Reporter: compared with other department stores, what are the advantages and characteristics of Jin Yuan's Yansha outdoor products?


    Charles: we are not just selling outdoors as clothing or shoes, but as a way of life promotion. Apart from ordinary preferential sales promotion activities, we will also hold outdoor activities together with major brands to promote outdoor concepts and outdoor knowledge.


    Reporter: what are the plans for the future?


    On the one hand, we hope to introduce outdoor clubs and make Jin Yuan Yansha become the base for outdoor enthusiasts. On the other hand, we hope that outdoor products are more specialized, and are still the traditional outdoor brand stores, hoping to open special outdoor equipment stores in the future.


    Consumers say


    Discount on outdoor clothing in shopping malls is more cost-effective.


    Xue Zi, male, 38 years old, senior friend


    In China, there is no real outdoor store or outdoor mall. In North America, large outdoor shopping mall will have a huge store, which is very detailed except for ordinary outdoor clothing and equipment, as well as shotguns, canoes and so on.

    But some famous outdoor brands will also have their own shops. You can have various choices.

    At present, domestic outdoor franchised stores are relatively small. I will choose some special tents, lamps and other equipment in the franchise store, and clothing will go to the mall to buy, because the discount season price is more cost-effective, as for high-end equipment, it can only be booked from overseas Internet.


    Consumer information


    Beijing Jin Yuan New Spring Festival MALL outdoor theme activities in spring


    Time: March to May


    Outdoor life static exhibition: static exhibition of outdoor cars, equipment and appliances.

    MALL outdoor sports and leisure brand preferences: hush, Pathfinder, King Camp and other outdoor leisure brand special.

    In MALL, merchants and well-known group buying websites launched the sports outdoor combination group buying "spike" campaign.

    At the beginning of April, the children's outdoor sports and leisure clothing exhibition will be held in the four East area.

    • Related reading

    Buyers Have Brought New Boutique Stores And Shopping Malls To China.

    Mall Express
    |
    2011/3/9 8:59:00
    70

    World Trade Mall Gorgeous Pformation &Nbsp; Spring Three Exhibition Reloaded

    Mall Express
    |
    2011/3/8 11:05:00
    152

    Hangzhou Yintai Department PK Yintai Network: Low Price Exploration Is Not Afraid Of Hedging

    Mall Express
    |
    2011/3/8 10:22:00
    132

    38 Love &Nbsp; Where Is The Most Favorable Place For Department Stores?

    Mall Express
    |
    2011/3/8 10:00:00
    250

    The Department Store's Entry Into E-Commerce Is By No Means &Nbsp, But With Advantages And Disadvantages.

    Mall Express
    |
    2011/3/8 9:16:00
    131
    Read the next article

    Sino Italian Textile And Garment Industry To Work Together To Create 2011 Service Expo

    Statistics show that in recent years, the number of garments imported from Italy is not large, but the amount of imported clothing has been increasing. In 2009, it was 290 million US dollars, while in 2010 it increased to 390 million US dollars (34%), reaching the highest level in history.

    主站蜘蛛池模板: 大尺度视频网站久久久久久久久| 亚洲欧美另类色图| 一区在线观看视频| 精品性高朝久久久久久久| 色综合久久久久久久久久| 毛片大全在线观看| 大香伊人久久精品一区二区| 国产尤物在线视频| 久久综合给合久久狠狠狠97色| 久久国产精品99精品国产987| 最新版天堂中文在线| 国产无人区一区二区三区| 二代妖精在线观看免费观看| 欧美极度另类精品| 日韩人妻无码精品专区| 国产亚洲综合欧美视频| 久久99热只有频精品8| 美女网站免费福利视频| 性色a∨精品高清在线观看| 免费观看一级毛片| 99免费观看视频| 欧美性大战xxxxx久久久| 天堂网在线www| 亚洲欧美日韩在线观看播放 | ww在线观视频免费观看w| 男女无遮挡动态图| 成人无遮挡裸免费视频在线观看| 动漫精品一区二区三区3d | 91精品国产色综合久久不| 欧美日韩动态图| 国产成人综合美国十次| 亚洲国产成人va在线观看 | 国模一区二区三区| 你的腿再打开一点就能吃到了| 99久久无色码中文字幕人妻| 欧美性69式xxxx护士| 国产在线观看无码免费视频| 久久精品夜色国产亚洲av| 色偷偷亚洲第一综合网| 女人让男人桶app免费大全| 亚洲妇熟xxxx妇色黄|