Enriching The People And Strengthening The Province, Opening Up A New Bureau. Zhejiang Businessmen Sailed In 12Th Five-Year. Wang Zhentao: Wear New Shoes And Take A New Road.

　　● Two thousand and eleven Year is AOKANG's "intelligent manufacturing year", the next 10 years is AOKANG's further development of "golden ten years".

In the future, we will integrate the resources of headquarters R & D center and Italy R & D center, and introduce international designers team to expand research and development.

Strength, application technology from the past 2D mode to 3D mode.

Integration industry chain Turn resources into capital and finally go global.

In the future, AOKANG will become a complex economy integrating manufacturing, technology and capital industries.

Shoes have no secrets, but they have technology.

Someone once asked me a question: what is the most successful thing in the development of AOKANG franchised store today? I think a lot of enterprises are doing better than us, but we must say the most successful. I think that in 1998, AOKANG opened the first chain store in China's footwear industry. Because it was AOKANG's first chain monopoly that led the development of China's footwear industry to the terminal chain. Trend 。

In the past 2010, it can be said that the year has been frozen in history, because this year is very special. All industries are talking about "strengthening, refining, transformation and upgrading". AOKANG has achieved better results in this year than we thought. This is not only the result of our own efforts, but also from China's strong economy and the guidance and support of our national policies. Under such a big trend, we have no reason not to develop our industry and brand.

Insoles can be dampness and thermal insulation. The small holes in the soles breathe like your nose. The timer on the side can count how many steps you take. Shoes can also treat diabetes, hypertension or flat feet. Everyday shoes that people wear on their feet are actually products of science and technology.

In 2010, we set up a "high-tech digital R & D center" with "technology AOKANG" positioning development route, invested nearly 60 million yuan, and introduced the advanced automation equipment and related software, and applied CAD/CAM integration technology to transform the traditional footwear industry. We have independently developed GPS positioning shoes, step shoes, nanoscale health shoes, sports shoes, shock absorbing shoes and other functional footwear products. We want to make consumers really feel that wearing shoes is not just for walking, but for enjoying life. This is not only a breakthrough in shoe products, but also a breakthrough in the industrial chain. Because the high-tech content and high value-added products need a strong industry and industrial chain support.

Strengthen industry and become a long industrial chain

2011 is the "first year of intellectual creation" of AOKANG, the so-called intellectual creation is to use wisdom to create wealth.

At present, the world shoe Market Center is rapidly transferring to the domestic market. The focus of the market is mostly concentrated on the strong brand. But we focus on how to build strong industries and long industrial chains.

We believe that R & D is the core of a strong industry. In the future, we will always adhere to R & D as the core of our work. AOKANG will fully integrate the headquarters R & D center and Italy R & D center resources, through the introduction of international designers team, expand R & D strength, application technology from the past 2D mode to 3D mode, and according to the market segmentation, obtain absolute advantage. For example, even if the same shoe is sent to the north and south, East and West, and abroad, the same code is completely different. Why should this be broken down? Because consumers in the northern area are affected by the climate and environment, the same last shape and size will be bigger, and the instep will be high, so there will be subtle changes. To solve these problems, we must change from the source design and rely on science and technology support.

Secondly, the overall upgrading of the industrial chain is the key to strengthening the industry. At present, there are hundreds of upstream suppliers of AOKANG, and there are thousands of downstream partners. Such a huge industrial system, any partner and a link will affect the quality of our products and brand building. To this end, we will continue to work hard to improve the overall quality of the industrial chain, and will introduce a series of measures to improve the standards of raw material procurement, leather specification, environmental protection testing and so on, and at the same time, improve the requirements of downstream partners to shape brands. Only through the overall upgrading of the chain can we enhance our core competitiveness, make the brand stronger and continue to be strong.

Third, we will integrate resources into capital through the integration of the industrial chain, and finally achieve the goal of going global as a whole. Through full and rational use of two domestic and foreign resources and two markets, we will import strong brands into developed countries, build strong channels of supply in less developed regions such as Southeast Asia, and support the development of AOKANG brand through diversified and benign interaction. I think this will make AOKANG brand a "AOKANG, global brand" in the past century.

I believe that in the near future, AOKANG brand will be more cosmopolitan with Chinese elements and will become a complex economy integrating R & D, technology, manufacturing and capital industries.