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Lotus Brand Women'S Clothing, First Tier City Investment

2011/3/2 13:59:00 57

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Assemble esclave

The slave dress is from the modern fashion capital of France.

Founded in 1988, the company has a keen sense of touch with the international fashion trend, and combines Spanish style, at the same time, closely related to the needs of domestic urban women.

Lian has always respected the power of the whole, many experts, designers, and experts involved in the whole process.

Fabric developer

Production, marketing, dynamic and efficient teamwork.

Assemble esclave/, France, has set up a special counter in the famous shopping malls in the mainland of China, and has won unanimous praise.

After studying and demonstrating the target market, the company decided to implement management system and sales network.

Today, the company has successfully improved the adjustment of its business operation mode. We will carry out the market development in an all-round way and achieve the goal of win-win with a unique business philosophy.

Brand positioning:

A/E brings the two life style of business and leisure, highlighting the unique taste of consumers, close to the international trend of information, to satisfy consumers' desire for international fashion.

The main brand consumers are located at the age of 25-35, extending the consumer to 20-40 years old, having a high cultural accomplishment and unique temperament and understanding of urban women, with little achievements and certain social status and economic foundation.

The brand follows the price strategy of high quality and high price. The product takes the middle and high grade positioning and the price takes the middle route, and persists in the scientific and reasonable price setting with the white-collar class as the consumption benchmark, so as to achieve the win-win situation among the consumers, the franchisees and the three enterprises.

Brand introduction:

Assemble esclave/, even slave, lives only for urban women.

They are people who love life and perform fashionable fashions on different occasions. The city is stage life and fashion show. Every woman is a monologue full of personality, an affectation of petty bourgeoisie sentiment, a modern pioneer and upstart, and a Roman (Luo Man) enjoying the BOBO of life.

A/E, it is elegant art, fashion personality.

Dress culture

。

With a calm and optimistic attitude to analyze the current trend of popular information, from the perspective of fashion art to narrow the distance between women and beauty.

A/E is a way of life that exists throughout life and is designed for life.

Brand style:

A/E, different seasons, different elements permeate fresh and pure temperament, easy to take people's eyes.

There are fashionable and changeable European styles, solemn elegance, generous and free Oriental wisdom and beauty, unique and unique, and Bohemia's exotic charm.

A/E, keep up with the trend of international brands to satisfy A/E girlfriend's desire for international fashion.