Is China'S Clothing B2C Industry Just A Flash In The Pan?

China

Does this represent the "slow growth" of the B2C industry in the spring, and enters a prosperous summer, or is it just a "bubble" that will break at any time?

Spring

The spring of entrepreneurs is coming.

B2C menswear brand Zhang Shulve, chairman of Martha Marceau, has announced that it will expand another 600 people and expand the number of employees by nearly 3 times.

The high profile predicts that Martha Maso's sales will increase by more than 400% this year, exceeding 800 million yuan.

Clothing B2C enterprises also have a strong ability to finance and absorb gold.

Mcglaughlin listed in the US, becoming the first B2C of China; Martha Maso completed the second round of financing; dream bazaar completed the third round of the total amount of nearly $60 million; and all customers completed the fifth round of financing of US $100 million.

Martha Maso and fan Ke Cheng pin have chosen the existing brands to recruit troops and expand their sites.

And clothing B2C has attracted more entrepreneurs to crazily invest.

Xu Xiaohui, assistant chief executive of VIC, has launched its own brand clothing B2C, which will be launched in the near future.

B2C, a vice president of former excellence network, and Li Jing, vice president Zhang Xiaojun of VIC, have become fashionable in fashion. This month, the average daily browsing volume is 100 thousand.

No wonder Liu Shuang, former president of Jingdong mall, also said he would start his business in the field of men's wear B2C.

In fact, the hot clothing B2C market has also attracted traditional clothing brands including Lining and Jack Jones to touch the net.

The already successful e-commerce bigwigs have redesigned the action of clothing vertical clothing: Jingdong mall bought B2C web site, and the Dangdang network also revealed the signs of launching its own brand clothing this year.

In this regard, once the founder of the excellent network, the current CEO of Vincent Cheng said that the book industry gross margin is too low, only for clothing 1/5.

From the perspective of market potential, the scale of the physical book market is not more than 100 billion yuan, while clothing is 200 billion dollars.

It's easy to understand that the big guys have to work hard in the field of clothing.

Summer

Multi industry "hot win" summer

With the expansion of the scale of online shopping, including clothing B2C industry, many industries such as logistics, mobile Internet and other industries are showing explosive growth.

Supply is needed.

The strong B2C of clothing is likely to change the traditional habit of shopping for clothes.

Mouse, keyboard, cell phone, clothing B2C will become the user's fitting room and store.

Smart companies have already launched various ideas to try to occupy the eyes of users.

According to the latest statistics report of China Internet Network Information Center (CNNIC), by the end of last year, the number of mobile Internet users reached 303 million in China's 457 million Internet users.

AI consulting expects that by 2012, China's mobile e-commerce users will be close to 250 million.

According to data from China Electronic Commerce Research Center, the scale of China Mobile's e-commerce pactions has exceeded 2 billion 600 million yuan last year, an increase of 370% over the same period last year.

The most striking thing is that the annual growth rate of online shopping users is 48.6%, which is the fastest growing user application.

The above data indicate that more economic activities are stepping into the Internet age, and the contribution of mobile Internet is considerable.

It is reported that after the pursuit of "mobile fitting room", van customer's chance to launch mobile Internet and mobile phone client products, enter the mobile e-commerce market.

Not long ago, Jingdong mall officially released apple iPhone client software.

Previously, Dangdang and Amazon also chose to plan mobile e-commerce.

Autumn

18 billion yuan in autumn

What is the bottom line for entrepreneurs and industry partners to go to garment B2C? As the "boss" of China's clothing B2C industry, the development speed of fan's product seems to be a successful precedent.

According to the data provided by Van Clive, the business income in the first year of 2007 was 1 million 120 thousand yuan, rising to 300 million yuan in 2008, 600 million yuan in 2009, and 2 billion yuan in 2010.

In the prime of life, I said, "I think sales in 2011 will increase by 200% to 6 billion yuan."

Compared with other industries such as household appliances, books and other industries, the data of Analysys think tank showed that the growth trend of clothing B2C market was relatively stronger in 2010, and the market share of vertical platforms such as van sincere and Mcglaughlin continued to grow, reaching 1.4% and 1.1% respectively.

The clothing business of Taobao mall, Jingdong, Dangdang, Amazon and other integrated platforms are also gradually contributing.

According to AI's consulting data, the growth of China's clothing B2C online shopping market has been very rapid in recent years, with an annual growth rate of 99.8%, which is obviously higher than the growth rate of the apparel online shopping market (including C2C personal pactions).

According to AI analysis, the characteristics and potential of China's online shopping market will ensure that B2C will continue to maintain rapid growth. It is expected that the paction size in 2012 is expected to exceed 18 billion yuan.

Winter

Can we survive the "burning money" winter?

Even though clothing B2C has all these wonderful qualities, enthusiasm for investment does not mean the guarantee of harvest.

In the past two years, the rising trend of B2C order conversion rate is still not obvious.

How to do a good job in brand publicity and improve the conversion rate of orders has become an important issue faced by garment B2C enterprises.

According to Analysys International data, the clothing advertising industry brand online advertising increased again in 2010, an increase of 83.9% over the same period last year.

Van customer service, dream bazaar and nine hop products became the top three brands of clothing and apparel industry online advertising in 2010.

According to the news, this year's advertising budget is increased to 1 billion yuan.

The price increase in the advertising industry has also become a trend. In this way, brand burning, advertising and other "burning money" behavior is not acceptable to ordinary enterprises.

At the same time, from the point of view of B2C website, the number of competitors increases greatly, which makes manufacturers have a more brutal request for the quality of return.

A few years ago, PPG, a clothing online shopping company who had been hit by a huge amount of advertising a few years ago, collapsed at the end of 2008.

Clothing B2C is booming again, but no one wants to repeat the mistakes of PPG.