2011 E-Commerce Is Showing A Hot &Nbsp; Traditional Clothing Enterprises Frequently Touch The Net.

Embarking on the tradition of "Internet"

"Large C2C e-commerce platforms are like supermarkets and department stores, but consumers also need all kinds of products.

B2C is far more than Wang Qiao.

At the beginning of 2011, capital was frequently allocated to B2C: Lok Tao's two hundred million yuan financing has been in place, and Lok bought at least $sixty million in financing.

The e-commerce giants have begun to turn their energies to the B2C field. Baidu has joined hands to set up a joint-venture website, Lok cool days, and Taobao has split the Taobao mall with an independent domain name.

In the same period, traditional enterprises also frequently "touch the net".

In December 18, 2010, the United States Bon's "state purchase network" was put into trial operation, mainly selling products of MB, MC and AMPM.

Twenty days later, Bong's daily sales exceeded three hundred thousand, with daily trading volume exceeding one thousand, with an average value of more than three hundred yuan per sheet.

Zhou Chengjian, chairman of the US state, said that the goal of the company is to achieve e-commerce by one hundred billion yuan by 2020. In addition to the pursuit of scale, Zhou Chengjian hopes to realize the vertical integration of the apparel business of the United States through the "state purchase network" platform, and explore the pformation of the sales mode of the clothing industry, thereby winning a huge future market.

Previously, the company has opened an official flagship store on Taobao to build its own e-commerce platform for the United States.

For Taobao platform, Zhou Chengjian and Wang Qiao think alike. "Taobao is still an important part of the US electronic commerce strategy. It is built on a public platform, and thousands of households and businesses can do business on it. They can open their stores. The traditional understanding is shoppingmall.

And our state purchase platform is more like a franchised store.

In addition to BNN, the company will also adjust its product structure to build the American bond clothing city on the state purchase platform, and will also make the household bedding and footwear bigger.

Like the United States, the seven wolves are also building a brand store on the platform such as Taobao, and building their own independent mall.

"We have been paying attention to the development of e-commerce before 2008. At that time, we were impressed by the fact that e-commerce was mainly bought cheap things.

At first, we were very cautious and worried that the prices of the seven wolves could not be recognized by netizens. They had not really started to do e-commerce. "Zhou Shaoxiong, chairman of the seven wolves" said, "later, through detailed analysis, we found that the future development of e-commerce will be faster. For the commodity dealers, the most important problem is to guide and participate."

After testing the water e-business, the seven wolves categorized and authenticated the products and distributors, and issued a series of institutional policies.

What is even more striking is that in 2010, seven wolves worked with IBM to develop an e-commerce cloud platform, leaving the platform's maintenance and construction work to IBM, and the company itself focused on product marketing.

Zhou Shaoxiong said that each brand has different forms of service and experience, and Taobao has no way to achieve 100% personalities.

"For example, how to find a dress match quickly, you can match yourself on the Internet. Is there something that DIY can do on your own? This may be your professional field to understand."

"This is a great improvement in management and train of thought and technology. On the one hand, it improves our order processing capability and improves the backstage support force of online store sales. On the other hand, it helps to enhance customer experience, improve the speed and accuracy of order processing, and greatly improve our customer satisfaction.

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Zhou Shaoxiong said that the order processing system has been effective in the first stage of the new platform: the third party network platform was effectively butted with the seven wolf's own ERP system, and the real-time data update analysis was implemented, and the online store operation, especially the warehouse logistics data, was dynamically managed.

At present, the sales of seven wolves have reached two billion yuan a year, and the online sales ratio is still very low.

But Zhou Shaoxiong is optimistic about the development of e-commerce, and he hopes to increase online sales to 10% of total sales in 2011 through cooperation with IBM.

According to the company's plan, after the completion of the construction of 4 and May in 2011, seven wolves are expected to move from traditional enterprises to new economies with the coexistence of traditional enterprises and new e-business forms.

The current situation may enhance the company's confidence - in November 11, 2010, "singles day", the wolf wolf shop has sold more than 16000 single day sales, sales amounted to about five million yuan.

Daphne shoes "Internet" earlier.

Inspired by Zappos, the legendary American shoe selling website, Daphne launched its online shopping website in 2007 when PPG was the hottest. Under the premise of successful chain, the company hoped to increase a sales channel.

At present, the sales volume of Daphne's network electronic platform is up to millions. Undoubtedly, it is still a small figure for the company that owns two thousand stores. At the same time, because of its special footwear products, more customers are more willing to buy shoes in the physical store, because for shoes, consumers still need to pay attention to experience.

Electronic commerce should be combined with marketing terminals throughout the country, which is a systematic project. But a cautious attitude does not mean Daphne abandonment of e-commerce plan. On the contrary, the good growth of network sales has made the company plan to further expand its network business.

In addition, regardless of Chinese and foreign brands, there are too many traditional enterprises on the Internet: birds, YOUNGOR, Bosideng, UNIQLO...

And most of the performance is good.

This confirms Wang Qiao's judgement of the advantages of B2C e-commerce. "Because of the professional background, they can provide consumers with more detailed and professional services, and independent websites are also more conducive to create their own e-commerce brand."