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    Big Shoe Companies Are Not Hiring Hard Now.

    2011/2/28 10:48:00 41

    Recruitment Of Enterprises

    With the increase of the cost of labor and the increase of raw materials, some areas, especially the developed coastal areas, have seen a certain degree of "

    Recruitment difficulties

    "Is the shoe industry of Chengdu as a labor-intensive industry facing such difficulties? Is the employment problem affected?

    footwear industry

    The order of industry? Yesterday, the reporter walked into some shoe enterprises of the Chinese women's shoe capital in Wuhou District, and most of the shoe enterprises did not appear "recruitment difficulties". After the Spring Festival holiday, the orders received by the major enterprises increased year by year.

    Shoe enterprises

    Because of lack of brand awareness, it began to get into a difficult position.

    From the industrial phenomenon reflected in recruitment after this year's festival, we can see that our city has implemented the industrial structure adjustment of Chengdu footwear industry in recent years. It has begun to show the effect. Chengdu shoe brand enterprises have gradually made the brand development from traditional processing to brand management by implementing strategic adjustment, establishing a modern enterprise system and improving the employment environment.


     

    Ensure that the number of employees is relatively stable.


    After the Spring Festival, there were "recruitment difficulties" in various parts of the country. Labor intensive areas were no longer economically developed in the Pearl River Delta and the Yangtze River Delta. Labor intensive industries in some cities in the mainland were also faced with grim situations for workers.


    Yesterday, the reporter came to Chengdu China's women's shoes city, the shoes of the company, some of the workers are busy on the production line, most of the rest workers in the dormitory area to play basketball, chess and so on, factory order, "shoe enterprises should accelerate the implementation of industrial restructuring, improve the added value of products, improve management level, implement brand strategy, otherwise the development path of shoes enterprises will be narrower and narrower."

    The company is a well-known shoe manufacturer in Chengdu. It has built its own shoes industry brand and opened stores in many cities throughout the country. The company's assistant director Liu Ying told reporters that the company has long adhered to the principle of optimizing the order structure. First of all, it ensured the long-term work of employees, and the company paid attention to the construction of enterprise culture, so that the wages and benefits of workers were guaranteed, thus ensuring the relative stability of the number of employees.


     

    Order growth in shoe enterprises


    "Until now, the company has not lost staff turnover, and it is because of the stable artificial foundation that the company's orders have achieved a good growth. After the Spring Festival, the average daily production and processing of 5000 pairs of women's shoes is."

    Lin Yuchun, chairman of Chengdu Amy odd shoes company, told reporters that order stability can ensure that employees have jobs to do, which is also the result of the company's insistence on industrial restructuring.

    According to the introduction, since the company decided to build its own brand women's shoes, it has abandoned the "OEM processing". Now, "Amy odd" women's shoes have entered the famous world department stores such as the new world, Moore, Denis, Tongluowan, Wangfujing and so on. At the same time, they have nearly 600 Direct stores and franchisees all over the country.

    Orders increased by 20% in the first quarter of this year.


    In the interview, we find that nowadays the "80's" and "after 90" groups are gradually becoming the main force of the factory. "We find that young people have higher expectations in terms of wages, development space and labor environment after the" 80's "and" 90 ".

    Another person in charge of shoe business, Xian Ping, said that through in-depth understanding of the "post-80s" and "post-90s" workers, the company changed its management methods in a timely manner. For example, in the past, the company administrators' trade unions adopted fines and so on. Now when the company opens early, the middle-level cadres of the company are most fond of saying, "what kind of quality service will we create for our employees"?

    At the same time, the company will try to provide employees with the required labor environment, organize staff to sing and mountaineering regularly, so as to enhance the attractiveness of modern employees.


     

    The employment environment needs further improvement.


    With the relatively stable employment of large shoe enterprises, some small shoe manufacturers with low productivity are deeply aware of the difficulty of recruiting.

    "Actually, two years ago, we felt the pressure of" recruitment difficulty ". Because of the rising cost of raw materials and labor, our orders were unstable, and the profit margins were getting smaller and smaller. These problems exacerbated the turnover of employees.

    In Jinhua District, after the Spring Festival holiday, a small shoe manufacturer is being recruited to recruit workers in small and medium-sized counties in the province. He realized that "recruitment difficulties" do not mean that workers in the society are short of workers. Small businesses like them can not guarantee employees to have stable incomes, and the environmental conditions of work and accommodation are not as attractive as those of powerful enterprises.


    A senior official from the footwear industry in Chengdu pointed out that at present, the footwear industry in the developed coastal areas has "recruitment difficulties" and "labor shortage", which will accelerate the pace of "East shoes moving west". Chengdu shoe enterprises are facing greater opportunities for development and are facing increasingly fierce competition pressure.

    The employment environment of Chengdu shoe enterprises needs further improvement, not only to provide a safe and comfortable working environment for young employees, but also to further improve the employment environment from the perspective of humanistic care and corporate social responsibility.

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