"Like" To Taobao Shop Precision Marketing

Lately,

Internet business experts and a large number of online sellers through their own research and practice, in order to solve Taobao shop precision marketing problems provide solutions and ways.

First of all, do a good job of personalized information release.

When Taobao sellers introduce promotional policies, especially through precise SMS marketing, it is necessary to quickly sort out the classified customer groups, and then make corresponding adjustments to the content of the information for different level members of the group, which is the key for customers to feel the importance.

How to find an efficient tool to effectively complete the selection of customer information? The Taobao business service department (TaoEx) of the Shanghai Business School (ShopEx) Network Technology Co., Ltd. gives the answer. The two marketing tool launched by Taobao, which is deeply collaborate with Taobao, is "seeking favors", which solves the practical needs of Taobao seller management customers with the simple backstage interface, convenient operation process and practical software functions, and is favored by the vast number of Taobao sellers.

Secondly, we can quickly deliver all kinds of information.

In the process of online store operation, apart from the details of the policy of "equal treatment" mentioned above, Taobao sellers still have some concerns.

For example, some customers have missed the promotion period, and a few days later, they will have preferential policies. Some online stores will "comply" with the sellers' requirements. This kind of practice of "net outside kindness" can easily lead to confusion in the order of online store operation, and it will easily lead to consumption inertia psychology and make your promotion depreciated.

How to avoid delayed dissemination of promotional messages and generate promotional effects in a timely manner? "SMS" marketing and activity management can solve the problem of timely delivery of promotional information.

Third, dig deeper into customer needs.

How to dig deeper into customer needs and promote the two consumption has also become a headache for Taobao sellers.

Taobao sellers get a lot of customer information through promotions such as through train and Juhuasuan. How can we make temporary promotion resources become a beneficial guarantee for online shop orders? According to the reaction of Taobao sellers who participated in Juhuasuan activities, sellers need to strike while the iron is hot. At the end of the sales promotion activities, we should consolidate the follow-up effect of sales promotion, so that these customers can get long-term benefits, and at the same time, let online shop generate a lasting profit point.

For example, we need to inform customers of the next promotion time, or the latest new listing time, and so on, so as to achieve a win-win situation for sellers and buyers.

In addition, as Taobao sellers should learn to "pulse" to buyers, understand their purchase cycle, disgusting "information bombing" is definitely the "fatal injury" of sales promotion.

Through reliable data, analyze the buyer's online shopping cycle and preferences, so as to "courtesy and evidence" to promote SMS sales, so that buyers can comfortably buy online shopping.

To achieve the above points, it is very important to achieve rapid classification of customer information through an effective working platform, follow up marketing strategy quickly and enhance customer stickiness.

"To like" can not only customize the types of customers and SMS, but its statistical analysis module is more worthy of attention by Taobao sellers. This module has the functions of data acquisition and analysis, such as the frequency of customer purchase, the increment of new customers, the growth trend of old customers, the online time and area distribution of customers, etc. through these statistics, we can understand the customers' shopping habits, geographical distribution, and the number of new and old customers, so as to provide reliable and reliable data support for the precise marketing scheme of online stores.