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Outdoor Shoes Brand Kolumb (Columbia Step) Stunning Appearance At ISPO Exhibition

2011/2/24 14:23:00 190

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According to the latest media reports, on 23-25 February 2011, the seventh Asian sporting goods and

Fashion Show

(ispo China 2011) held at the Beijing International Conference Centre.

As a weathervane of the global outdoor industry development, Ispo exhibition has been a new trend, new concept and new product gathering place in the outdoor industry.

At this exhibition, China is most competitive.

brand

Kolumb (

Kolumb

With the concept of "light outdoor" and the stunning appearance of products, unique innovative ideas and humanized product design have become a highlight of this exhibition.

Kolumb (Colombian) "light outdoor" Pavilion {page_break}

Kolumb (Colombian) "light outdoor" Pavilion

Outdoor sports originate from the west, which embodies the spirit of exploring nature and conquering nature.

As a fashionable and healthy lifestyle, outdoor sports are gradually being accepted by Chinese people, and in the process, they are constantly integrating into the spirit and concept of Chinese culture. {page_break}

As the most competitive outdoor sports brand in China, Kolumb takes the responsibility of building the outdoor brand with the most Chinese cultural characteristics. Starting from the idea of environment-friendly society and combining with the industry characteristics of outdoor products, the concept of "light outdoor" guided by "low carbon, environmental protection, relaxed and natural" is put forward. It advocates that everyone should "join the natural world" and relax their mind and body, less busy, more leisure, less depression, more happiness, less pollution and more nature.

The concept of "light outdoor" has been highly concerned and strongly supported by the society. It is understood that the "China Environmental Protection Foundation", headed by the Ministry of environmental protection of China, and Kolumb (Colombian) jointly launched the "China environmental protection light outdoor ecosystem fund" which aims to promote the concept of "light outdoor" and life style. It has become the first national environmental public welfare fund for outdoor products industry.

The fund will invest 10 million yuan in the first phase to support environmental public welfare projects in China.

In terms of product innovation, the outdoor footwear brand Kolumb (Colombo) takes the "all-weather outdoor clothing" as its location, and provides all-weather protection for wearers while adapting to outdoor weather conditions. It also emphasizes the "light outdoor" system standard with "lightweight environmental protection materials", "easy and convenient functions" and "light fashion design" as the core, and tries to create a more relaxed, comfortable and natural outdoor sports, travel and life experience for the wearer.

Kolumb (Columbian) all-weather outdoor clothing exhibition attracted tens of thousands of visitors to stop and consult. It is reported that during the exhibition, many outdoor products dealers have offered cooperation intentions to Kolumb.

Kolumb (Colombian) all-weather outdoor clothing attracts many visitors to stop and consult {page_break}.

At the beginning of the opening ceremony, people in the industry came to consult and negotiate.

The idea of "light outdoor" of Kolumb has attracted the attention of media reporters and outdoor industries.

Not only have professional outdoor websites and magazines come to interview, but also Tobias Grober (Gao Tuo), senior executive director of Munich, has a detailed understanding of the concept of "light outdoor".

{page_break}

China outdoor information network gives an exclusive interview to Mr. Wei Qinghua, general manager of Kolumb.

An interview with Mr. Wei Qinghua, general manager of Kolumb.

Mr. Tobias Grober (Gao Tuo), senior executive director of Munich International Expo Group, Germany, and Mr. Gong Yong, manager of brand promotion department of Kolumb (Columbia)