Entangled In &Nbsp; The Hardships That Clothing Industry Must Say.

In 2010, the garment industry was in the process of entanglement. This year, it took the financial crisis into a recovery period, and ushered in the starting period of the structural spanformation. At the beginning of the new year, let's review the hardships of your experience.

Rising prices of raw materials bear the brunt of the sharp drop in profit margins for garment enterprises. "The price of raw materials has gone up, but the wholesale price is not going to go up." In terms of labor supply, the Pearl River Delta, the Yangtze River Delta, Fujian and other places have encountered serious shortage of labor. Last year's "millennial extreme cold" climate prediction resulted in a large backlog of thermal products. Clothing enterprise One disaster after another. The typical representative of "frustrated" enterprises is nothing more than Lining The company, due to its poor performance at a single order, suffered heavy Misreading in the media, causing investment agencies to sell their stocks.

Are these things likely to last until 2011? The industry generally believes that the price of raw materials will remain high in the new year. People are still worried about the possible fluctuations in the textile raw materials market. "Labor shortage" is not yet certain whether it is normal or temporary, but it will continue for a period of time. A large number of stocks in the enterprise will only be patiently digested in the new season; for Lining, it will take more time to regain people's confidence with results.

In fact, these entanglements are not necessarily bad things. To some extent, they are the inevitable result of industrial and even social progress. For example, the problem of labor shortage reflects the improvement of people's quality of life and the effective implementation of the state's policy of benefiting farmers. The key is that people need to reflect on themselves in these cases in time.

Recruitment difficulty is not estimated. Add salary It can be solved in every aspect of the daily management of the enterprise, such as arranging the working hours and ways of the staff reasonably, and attaching importance to the psychological needs of the employees. The loss caused by the words "thousands of years of extreme cold" reflects the weakness of some enterprises in operation: lack of scientific decision-making methods, over reliance on experience and blindly following suit. What Li Ning Co brings to us is that enterprises must be clear about their direction and have the courage to undertake all risks faced in the process of spanformation.

In a survey of reasons for company failure in 2010, leaders' strategic decision-making ability, product core competitiveness and business ethics were listed as three main reasons, followed by market resilience, user and channel management and control capabilities. Are there any problems in garment enterprises that were also frustrated in 2010?

Although garment enterprises in 2010 had a bit of trouble, their prospects were still promising. This year, as the opening year of 12th Five-Year, opportunities can not be ignored. In 2011, I believe everyone has a hope and wait in his heart. After the Spring Festival, the first snow in Beijing finally came back in the hope of people. "Better late than never." Friends who like snow say with emotion.