New Strength: 90 Girls, One Year Venture, Nuggets 300 Thousand

When it comes to paper cutting, many people will come up with the image of Hua FA's old lady with silver cutting.

But it is hard to imagine that this ancient folk art, which inherits the essence of Chinese culture, will be associated with a female college student who is only 20 years old.

The magnetic paper-cut invented by the girl student not only won gold award, but also just now.

Colorful magnetism

At the Hangzhou Normal University in the Pioneer Park, the prince of Jincheng, born in 1990, warmly introduced her magnetic paper-cut to reporters.

"Magnetic paper-cut is a

After an introduction like an advertisement, Wang Ziyue, a clear thinking and eloquent, told reporters that magnetic paper-cut was a patent product she invented when she was a student in Jincheng No. 1 middle school. It used environmentally-friendly materials and could be recycled.

As long as there are iron places can be directly sucked up, smart and portable.

Because it is not easy to cut and tear, it is faster than ordinary paper cutting, allowing people to experience the joy of paper cutting in ten minutes.

To Wang Ziyue's pride, in June 2009, she was also a freshman in Hangzhou Normal University. She started a magnetic paper cutting culture creative company in Yiwu not far away.

In less than a year, her company has developed more than ten "flying magnetic paper cutting" franchisees, and the economic income of this company is more than 30 yuan.

Purely accidental patent invention

The invention of magnetic paper-cut, the prince smiled and said, "purely accidental."

The paper-cut culture throughout Shanxi has a long history.

In Wang Ziyue's childhood memory, many people will use a pair of scissors and a few pieces of colored paper to cut out colorful windows at the festival. Many adults will be able to cut out a vivid image in two or three minutes.

Because hollowed out paper-cut is crisp, it will be torn if you don't pay attention to it. If you put it on the paste, it will become more fragile. When you help your relatives to dress up for a wedding car, the prince feels so beautiful that paper-cut is very inconvenient to use.

Because of these reasons, it is more and more difficult to see many of the folk art of paper cutting.

Parents who work in offices enjoy amateur little inventions, and the edification of family makes Wang Ziyue happy.

So she consulted with her father to find out a good way to not destroy the artistic effect of paper cutting, but also easy to collect and use.

The two father and daughter quickly invested in the invention.

After repeated selection experiments, Wang Ziyue finally found a special magnetic material instead of the traditional paper cutting material.

With this material, the art cut paper can be easily adsorbed and pasted on iron objects. Water and detergent can be sprayed on the back and can be glued to glass and other smooth articles without damaging paper cutting.

Magnetic paper-cut solves the problem that traditional paper-cut is easy to fade, discolor and collect for a long time.

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After the invention of magnetic paper-cut, Wang Ziyue's father Wang Long applied for a patent soon.

In August 17, 2005, the State Patent Office passed the patent technology of magnetic paper-cut.

From magnetic paper cutting, Wang Ziyue has obtained two patents of magnetic sticker and coloring magnetic paper cutting.

Magnetic stickers mainly aim at preschool children, let children split and collage, and enhance their practical ability.

The acquisition of patents gave Wang Ziyue a sense of achievement. She began to think about how to make the patent product go to the market.

To this end, she and her parents made a lot of early exploration.

Wang Long also went to Yiwu, a small commodity distributing center, to find business opportunities.

However, the magnetic paper-cut really began to operate after 2007.

The glory of the 90 girls

In October 2007, Wang Ziyue and his father's magnetic paper-cut patents came out from nearly 3000 patents registered at home and abroad, and entered the finals of CCTV's "I love invention" competition. After the strict evaluation of experts and scholars from relevant departments of China Asset Appraisal Association and China inventions Association, the magnetic paper-cut project won the first highest award of CCTV "I love invention", the new gold award, because of its advantages of large market, good social benefits and good irreplaceable advantages.

This award once again encouraged Wang Ziyue and his parents to bring this invention to market.

In 2008, after attending the college entrance examination, the prince who had just received the notice of acceptance of Hangzhou Normal University, was pleasantly surprised to receive the notice of Shanxi Provincial Cultural Department: because of magnetic cut-cut, the Chinese traditional paper-cut culture and modern technology elements were cleverly fused together, conforming to the idea of the Beijing Olympic Games "technology Olympics", so they chose to represent Shanxi in the Shanxi Olympic cloud garden of the Beijing Olympic Park.

During the Olympic Games, Wang Ziyue and his mother came to Beijing to show the magnetic paper-cut art to athletes and tourists from all over the world.

Their magnetic paper-cut portraits of outstanding athletes from the Olympic gold medals, especially Phelps, Messi, Yang Wei, Liao Hui, Guo Jingjing, Zhang Juanjuan and other iconic figure cut paper-cut have become a hot demand.

The outstanding performance of Wang Ziyue and his mother was recognized by the Olympic Organizing Committee and the Ministry of culture.

And most importantly, Wang Ziyue once again saw the tremendous business opportunities of magnetic paper-cut from the appreciative eyes of Chinese and foreign tourists.

She secretly decided that she must turn the patent into a creative and cultural industry, bigger and stronger.

In September 2008, the prince returned to school and became a new student in the pharmaceutical marketing department of Hangzhou Normal University School of medicine and health management.

The reason why she chose this university is because she heard that this is a school that advocates and supports college students to start their own businesses, and Ma Yun, the founder of Alibaba, is graduating from here.

Another reason is that Hangzhou is so close to Yiwu that it can more easily realize her dream of starting an undertaking.

In schools, relying on several patents, such as magnetic paper-cut, the prince set up its own "flying spot" magnetic paper-cut entrepreneurial team to show its talents.

In June 2009, she registered her own company in Yiwu -- Yiwu twenty minutes red magnetic paper cutting Co., Ltd.

Then, with the same entrepreneurial dream, the students created a magnetic paper cutting creative culture company.

In November 1, 2009, Wang Ziyue led her magnetic paper-cut team to participate in the career planning competition of Zhejiang province with the theme of "inspiring, becoming talents, employment and entrepreneurship". It competed with more than 300 works selected by 85 universities in the whole province, and finally competed for the highest prize in the competition.

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In December 24, 2009, Wang Ziyue's magnetic paper-cut culture and creative company won the "Hangzhou university economic and Technological Development Zone" student entrepreneurship training camp and entrepreneurship competition "Kui Kui", and received ten thousand yuan of venture capital assistance.

The organizers also provided Wang Ziyue with a two-year rent free office in Binjiang District, Hangzhou.

In January 20, 2010, the Hangzhou daily college student employment club and high tech Zone (Binjiang) university entrepreneurship Park hosted the "meet the high tech start-ups in the young" Hangzhou university students' Entrepreneurship creative selection Grand Prix. The "magnetic paper-cut culture and creativity" team won the gold medal again, and received a new year's ceremony from the organizers: 5000 yuan bonus and a 10 thousand yuan business subsidy agreement.

Hangzhou Normal University was also moved by the entrepreneurial enthusiasm of the princes. In order to support them, the school provided a free shop with 40 square meters.

Wang Ziyue designed the storefront as a "magnetic paper cutting board shop". Like a lattice shop, they provided 100 pieces of board on the wall of the shop, each piece of board could be turned over, and some students' rent could be sold on the board with their own DIY paper-cut works, and each board would correspond to a website to help sell the "tenant" online and offline.

For a time, the magnetic paper-cut shop was doing well. The prince also hired a freshman and a sophomore to do part-time jobs in the store.

While insisting on entrepreneurship, Wang Ziyue also won the two class scholarship of the school with excellent results.

In 2009, Prince of Hangzhou won another award at the ceremony of student entrepreneurship at the "Normal University".

Foreign markets have been very recognized for Chinese folk handicrafts, and large domestic cities such as Beijing, Shanghai and so on already have a considerable scale of professional sales shops. Now most of the small and medium-sized cities and counties in China have huge business opportunities, waiting for development.