Ma Rui: "Implicit" Way Of Pmission Makes Clothing Brand Connotation Fully Displayed.

Rabbit Spring Festival Gala

When this seemingly brand is easy to fall into a passive position, some "big names" have found more active and higher means.

This Spring Festival Gala, the costumes of the actors have once again become the battleground of big players. After last year's Niu Li's pink coat and Faye Wong's pink stockings, Song Jia's modern dress has attracted the interest of netizens in the short money repayment.

As soon as the sketch came to an end, Song Jia's dress was knocked out of his home.

In particular, that windbreaker has been pointed out by many netizens as the latest DKNY brand in 2011.

Netizens also posted models of this windbreaker.

At the same time, Song Jia's photos in the Spring Festival evening background are also exposed.

Song Jia's red trousers, twill jacket, windbreaker and satchel worn in windbreaker are the same as those displayed in the model show.

Apart from boots, Song Jia is all the product of the brand.

Immediately after that, Taobao online also purchased the Song Jia's Spring Festival evening suit on the "speed of light".

Windbreaker purchasing price is more than 4000 yuan, a set of clothing total price of nearly 10000 yuan.

Some netizens questioned that Song Jia's "full set" of the same brand of fashion show clothing must be a big brand manufacturer involved in sponsorship, disguised in advertising.

Song Jia's Spring Festival Gala suit, with the help of essays, is a coincidence or deliberate arrangement.

But DKNY's fame has really spread across the country through the Spring Festival Gala.

Obviously, this method is much more cost-effective than directly putting on the TV station. At least, when you look at the Spring Festival Gala, you can't choose whether you like it or not.

It can be seen that the Spring Festival Gala is an indispensable "New Year's Eve dinner" for the Chinese people. Its commercial value is absolutely "worth a thousand moments" for the brand.

According to past experience, those brands that do a lot of advertising and do well can sell well in the market.

But at present, the brand is facing the urgency of advertising innovation in the Chinese market. People have been tired of the hard and extensive form of brand in the past, and the hard advertising of brand has become less easy.

According to psychologist's test, customers' purchase is often controlled by subconscious, such as household products and other daily necessities. This subconsciousness is often a reflection of the brand in the mind.

Those brands who want to deepen the Chinese market are racking their brains in order to make consumers subconsciously buy consumer behavior.

In the higher stage of brand appeal, the demand for brand advertising is definitely higher.

In the past few years, the audience has seen the brand not only on the stage of the Spring Festival Gala, but also from the "naked" to the "implicit".

Take the clothing brand as an example, the French school provides the costumes for the new Shanghai, the TV play "ugly invincible 3", the Zhongnan card dress brand provides the costumes for the actresses, and the CC&DD brand tailor the "two girls' things". Of course, the most global communication effect is still the performance of the United States in Transformers 2.

Compared with traditional implants, the brand's "implicit" way of communication can fully display the brand connotation.

Compared to TV ads on a few seconds, commercial drama can be said to be a super long promotional film.

What kind of effect will be achieved in this promotional film depends on its own corporate culture.

This super long promo is supposed to be an advertisement with higher quality than daily advertising.

In such a super long promotional film, brand can not be widely applied mechanically, so we should carefully consider "implicit" to launch the brand.

But the brand adopts so many propaganda means, the end purpose is only one, does not want to arouse the consumer's antipathy, but lets the consumer willingly look at the advertisement, causes the product to become the best pmission idea carrier.