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Snow Bamboo -- An Enterprise Responsible For Consumers

2011/2/15 13:31:00 51

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In 2011, he devoted himself to building the "first brand of Chinese fashion underwear".

Snow bamboo

The significance is extraordinary. It will usher in its 20 year old birthday.

Twenty loads of rain and rain, twenty load of hard struggle, in the fierce market competition, with "vitality, innovation, perseverance, responsibility" as the support, snow bamboo from the unknown small factory to China's outstanding contribution to outstanding private enterprises.

The development of snow bamboo provides a commercial model for the development of Chinese national brands.

So far, snow bamboo has become a large-scale professional fashion with independent research and development, technological innovation, production and processing, planning and promotion, and marketing.

Underwear

The company has formed a marketing mode of "shopping malls and special stores", which has more than 1000 specialized offices and exclusive stores in major cities in China.

In the course of development of snow bamboo, the concern for public welfare undertakings has been throughout.

In today's highly developed society and economy, the snow bamboo people know that their charity is not only a push for a harmonious society, but also a spiritual incentive for the vast number of consumers - a responsible enterprise and a responsible brand.

"Giving back to society and doing public good."

It has become the factory tradition of snow bamboo people to be confident and self reliant.

A picture, a banner and a certificate in the exhibition hall of snow bamboo company have witnessed the shining footsteps of snow bamboo practicing corporate responsibility.

Since 2006, snow bamboo has launched various forms of donation activities in the high-end shopping malls of more than 30 large and medium-sized cities throughout the country. It has donated more than $10000 worth of materials to the community and aroused strong social repercussions.

In 2011, snow bamboo started its twenty year of Thanksgiving celebration, giving feedback to the vast number of partners who have supported the development of snow bamboo.

Consumer

。

In November 6, 2010, miss Shi Jianzhen, chairman of snow bamboo international, and miss Ruby Lin, spokeswoman of snow bamboo underwear, donated 300 thousand yuan snow bamboo underwear to the Wuhu Civil Affairs Bureau on behalf of all members of snow bamboo, and sent a warm winter for Wuhu's poor families. The prelude to "snow bamboo 2010 Fashion China" was launched in 2010.

Subsequently, in the eight major cities of the country, snow bamboo stars blaze charitable activities to bloom, Ruby Lin, Alec Su, Mindy Quah, Chen Rui and other stars, with the help of the social influence of public figures, call on the community to care about charities and do public good.

As an advocate and pioneer of fashion underwear, snow bamboo has been committed to creating "the first brand of Chinese fashion underwear", leading the new trend of underwear consumption.

Since 2003, snow bamboo has hired Taiwan film star Ruby Lin as spokesperson for the brand image. Ruby Lin's elegance, fashion and beautiful image have properly interpreted the personality connotation of snow bamboo fashion underwear, which has created a precedent for the high-end operation of China's underwear brand, and has made the popularity of snow bamboo soaring all the way, and has entered the road of rapid development.

In 2004, Yukitake put forward the concept of "fashion underwear" in the industry, and applied the international trend of fashion and fashion elements to underwear design.

The development of 20 years is not only a great opportunity for enterprises to challenge themselves, but also an opportunity for further development.

The new snow bamboo will focus on the higher goal of brand innovation and development, enhance its market position and expand market share through the terminal image, channel carrying capacity and terminal operation capability, so as to achieve a win-win situation of economic interests and social benefits.

The red spirit of the Ming Dynasty and the spirit of "Yun Qi" still make the national brand more brilliant.