Home >

Foreign Trade Shoe Enterprises Pformation Domestic Sales Gradually Show "Acclimatized" Need Attention

2011/2/15 10:48:00 81

??? 日本語 Fran?ais English 中文

Foreign Trade Footwear Enterprises Domestic Sales

In February 15th, in recent years, the RMB appreciation and other reasons made many of them done.

For export

Companies are turning around and trying to go.

For the domestic market

Expand business in the field.

Now the crisis is fading away, and the economy is showing signs of recovery.

And these foreign trade sold domestically.

Shoe enterprises

Some of them have already opened up new growth points based on the domestic market.

However, some foreign trade to domestic enterprises in the domestic market has appeared "acclimatized" situation, individual enterprises even in financial difficulties.

Perhaps, the crisis hangover is only beginning to appear and deserves attention.

"Export to domestic sales" was once a "panacea" for many foreign experts to deal with the international financial crisis.

However, is this prescription a "test for the spirit"? Domestic sales need to create brand building channels, and need a lot of input. The challenges of the new market will test the operational capabilities of these domestic forces again and again.

A business owner in Quanzhou who did not want to be named admitted to reporters that doing business is to make cash flow, and many enterprises in the process of cooperation with banks and other financial institutions, due to the miscalculation of the loan budget, led to financial constraints, thus disrupting the company's business plan.

He warned business peers that banks also have their own business objectives and risk control. In the process of cooperation with enterprises, banks often seek loans from enterprises for a while, and for a while they tighten their money.

Therefore, whether the SMEs continue to export or fight for the domestic market, the cash flow must be grasped.

How to open up a new topic in the domestic market is another test facing foreign trade to domestic enterprises.

Wu Zerong, marketing director of Mu Lin Sen outdoor supplies operation headquarters, believes that the pformation of the domestic market requires a rational strategic plan for the next three to five years.

Many new brands have become impetuous in the first stage, which will affect the next investment plan.

Chen Zhizhong, marketing director of Shishi bulls giant shoe industry Co., Ltd. believes that the pressure from export to domestic sales is not only from the market, but also from within the enterprise.

Export oriented enterprises often lack a strong domestic sales team.

Many enterprises do not need to put too much energy into the cultivation of talents in the process of export. They only need to manage the order production according to the importers' request. Therefore, after the pformation of domestic sales, they will be overstretched.

Luo Shijin, the industry insider, believes that the export products do not have a deep control of the terminal and the market. Therefore, the product flow, service flow and information flow of the export enterprises are incomplete. This requires enterprises to form a systematic and clear framework and plan in the fields of R & D, production, channel circulation, brand promotion and after-sale service after they have been sold domestically.