Anhui Retail Giant Nuggets E-Commerce &Nbsp; Hefei 100 Big Hit Myth.

The top 500 Chinese enterprises and Hefei 100 enterprises have made "amazing moves" in the "format expansion".

Reporters recently learned that, after more than two years of research, at present, Hefei is pushing ahead with e-commerce.

As the only commercial listed company in Anhui and Hefei's 100 largest group, it has issued a notice on its website recently, "open to public bidding" in Hefei.

"The reason why we enter the field of e-commerce is to make use of the Internet to provide consumers with convenient services for shopping. Through the complementary and integration of resources under the online and offline resources, the market share of online sales of Hefei department stores has been promoted, and finally become the leader of e-commerce in the province".

Wu Hong, director of Hefei's 100 relevant departments, introduced.

According to the design concept, Hefei Bai Da will build a full-featured, highly efficient and flexible large-scale B2C e-commerce system platform.

At present, many enterprises in China's chain industry have many scruples about e-commerce, and many suppliers regard e-commerce as a marketing platform, but most of them are afraid when developing e-commerce.

Hefei believes that the trend of e-business is only a matter of time.

In addition, the number of online shopping is increasing. At present, the number of Chinese online shoppers has exceeded 140 million.

"Once the successful electronic commerce of Nuggets will be built for the first time in the province, there will be a strong demonstration effect on business development and market expansion," said Hefei's 100 sides.

To achieve full coverage of the store, Hefei must occupy two or three or even 46 tier markets in the province. E-commerce is a supplement to Hefei's 100 largest physical stores, opening up second battlefields through the Internet, and breaking into the "territory" that the store can not occupy.

"E-commerce is a new battleground for businesses to compete. If Hefei's success is successful, it will trigger a chain effect in the province."

Lv Yingbin, Professor of economics at Anhui University.

Lv Yingbin believes that there are three main reasons why the domestic retail giant has entered the field of e-commerce. The core is to reduce costs. Online sales have reduced many intermediate links to consumers and businesses, and the prices of commodities have been lower. Merchants have provided plenty of goods with large margin to choose from, and businesses have expanded the consumer market. The network is not restricted by geographical conditions. Hefei's 100 largest online shopping malls and domestic and overseas customers can click on the Internet.

"There are business opportunities and challenges.

First of all, how to do well the strategic positioning of offline and online, balancing the profits of two different channels is a problem for enterprises, such as the price of online sales can not be reached online, and the practice of online price and line price is obviously unreasonable.

Lv Yingbin said that since the rise of online shopping, various disputes have arisen, and the issue of integrity has been highlighted. Hefei hundred must attach importance to these problems.