80 Girls Start Their Own Business To Create Happy Candy

Xu Yan, born in 1985, has many characteristics of young people after the 1980s: personality, innovation and trend.

Later, when attending a friend's wedding, she would remember the character he saw in Qingdao.

Start: encountered "cold winter" at the beginning of listing

In 2007, Xu Yan decided to start a company that runs candy business.

The idea was immediately answered by two classmates.

After everything was ready, several people made up more than twenty thousand yuan to set up a clever daughter-in-law art home life Museum.

The so-called "happy candy" mainly refers to the outer packaging, an ordinary packaging price from 0.8 yuan to several yuan, the candy customers can freely choose the brand and quantity, and the price is not equal.

Last year's national day, personalized candy was on sale.

Because of their financial problems, apart from internet promotion, they also cooperate with flower shops, gift shops, wedding photo studios and wedding companies to help them sell.

However, the fact is far from what we envisaged.

Many people feel that it is not affordable. Because of low profits, wedding dresses, flower shops and so on are also not interested.

In order to attract more customers, Xu Yan also decided to sell the package separately.

In this way, more than a month passed, not even a consulting phone, let alone an order.

"We often run for a whole day and can't pull a customer. The feeling at that time is very complicated. I don't understand how to get such a good thing, and I feel very sad."

Development: from unfamiliarity to recognition

At the end of 2007, when a classmate married, Xu Yan gave more than 600 boxes of candy as a wedding gift to his classmates.

"At that time, I wanted to start with people who affected people, but I didn't expect to cause a sensation."

All the wedding banquet, everyone applauded the wedding candy, and the MC and some friends left Xu Yan's phone.

All this gave Xu Yan great confidence.

On Valentine's day in 2008, they recommended coffee shops to buy candy as a gift to the diners.

Cheap, well packaged candy has been welcomed by the coffee shop and sales are very good.

Subsequently, the number of inquiries about personalized candy was increasing, and the first customer who came to see samples was also interviewed.

Wish: to be your own brand.

In addition to the ordinary character candy, the newlyweds can also add their own photos and autographs on the outer package of the candy. They can also customize the bouquet made from wedding candy at home and enjoy it.

The outer package of wedding candy is sent from the manufacturer when it comes to cardboard. The new person can also experience sweetness and happiness in the process of folding.

"Of course, if customers need it, we can also fold it up."

Now, Xu Yan has been looking forward to the renovation of White's gift shop as soon as possible. After having a storefront, the work is better.

Xu Yan hoped that two years would bring her candy into the wedding banquet of the provincial capital.

After opening the market, Xu Yan also wanted to make his own brand, design and produce external packaging, and have his own brand candy.

If conditions are ripe, she will consider developing various cities in Hebei.

Xu Yan said his whole process was smooth.