Shareholders Join The Business To Double Abandon &Nbsp; The Birds Of Paradise Find Their Way Through Life.

In January 15th, Wu Zhize, chairman of the wedding bird, announced that it was the key thing to do in the next two years.

In contrast to the bright vision, in the second half of 2010 to January 2011, the company has been on the decline. company Shares. Among them, only 27 days between August 31, 2010 and September amounted to 290 million yuan. The most notable thing in the list is the Qing Dynasty's five founders, Wu Zhize and Qing Dynasty.

Wu Zhize once talked about other shareholders who want to do their own things in public.

The news birds, who live in the cracks between domestic counterparts and international high-end brands, are extending product lines and abundant product lines to enter more areas of clothing segmentation to enhance market share.

Shareholder reduction

In 1996, Wu Zhize, who had just passed the age of 5, made a telephone call to Wu Zhensheng, Wu Wen Zhong and Chen Zhangyin, who made the same costumes, at the time of that time. After that, Wu Zhize's company, Wu Zhensheng's wedding bird clothing company, Wu Wen Zhong and the OE clothing company of the three companies merged to set up the wedding bird group. The five became the five founders of the wedding birds, and Wenzhou became the first fashion group to break the traditional family business model.

Wu Zhize has repeatedly invited a clothing company in northern Wenzhou to start a business together, but was declined. That year, WAL-MART and Carrefour opened the first supermarket in the mainland, and people are just beginning to know about brands. Thousands of garment companies are gathering in Wenzhou, waiting for opportunities, but few are willing to merge.

Now, several major shareholders have basically dropped out of management. They all have their own industries. Among these shareholders, there are obvious signs of withdrawal. Ye Qing Lai .

Industrial and commercial registration data show that Ye Qinglai is currently chairman of Shanghai Bao bird Clothing Co., Ltd., which is not only a Shanghai OEM base for reporting birds, but also responsible for business. brand Operate.

Xiao Bao Dong Xiao Fang, a good news bird, also reduced more than 80 thousand stocks. He explained, "I also need to improve my life."

Frequent cash in the stock market for the short-term impact of the bird's share price is not expected, began to decline in January 6th, the cumulative decline of more than 15.7% on the five day.

For the impact of shareholder reduction, Dongxing Securities Research Institute silver Guohong said that the withdrawal of some major shareholders in the short term has had some adverse effects on the company, which is mainly reflected in the fact that some of the major shareholders controlled the franchisee also withdrew from the company's business cooperation. In the long run, the efficiency of the company's future business decisions will be enhanced, so it will be more conducive to the development of the company.

Tweener

Wu Zhize is very frankly speaking, the situation of reporting birds is now like a middle layer of a sandwich, under which there are thousands of soldiers in the country. There is a high ranking cloud in the world, and it survives in the attack, but it is not easy to become the top one.

In order to extend the product line and enrich the product line, the good birds are trying to enter the field of men's fashion, leisure and sports. In November 2010, the lucky bird came from a Shanghai capital Road Co., Ltd. with a capital of 15 million 300 thousand yuan to increase its capital. After its capital increase, it held 51% stake in the company. The company is mainly engaged in the production and sale of low and medium fashion sportswear.

In December 2010, the news bird joined in the establishment of Shanghai Yale fashion by investing 15 million 300 thousand yuan, accounting for 51% of its shares. Ya Le fashion is the main agent of international brand sales in China, focusing on the young and fashionable brand of Japan and South Korea style. It can help to fill the market gap of the original brand "good bird" and "S.AN-GELO" in the main tier cities.

In January 13th, the news bird bought 472 thousand shares of Shanghai's famous European clothing, accounting for 19% of the total share capital of the famous European clothing. The brand of Franz, which is operated by the famous European clothing, belongs to the field of men's fashion and leisure. The main markets are concentrated in the southwest and Jiangsu.

Fang Xiaobo said that the development of leisure and sports in the company has just begun and everything starts from scratch. We will further implement the multi brand development strategy in the future, and will not exclude the increase in the proportion of famous European apparel at the right time and at the right price.

In addition to the introduction of multiple series, the new marketing initiatives include the establishment of fashion clubs, the construction of flagship stores and landscape stores. Encouraging franchisees to "open big stores" is also a key plan for next year.

In the first half of 2010, due to excessive direct investment, the cost of the company increased, and some of the outlets were in a bad state of earnings. So they contracted the direct channel and closed down some of the direct stores. Zhang Zhize, who is more trustworthy to franchisees, will be encouraged to join next year. He thinks franchisees are more familiar with the local situation and have a deeper understanding of the clothing industry. Cooperation with them can reduce the cost of importing new markets and quickly enter the blank sales area.

Wenzhou, a poverty-stricken county in Yongjia, has built an economic development zone along the northern shore of the Oujiang River. AOKANG, red dragonfly and other famous commercial brands are all from here. The headquarters of the news bird group is located in this group of enterprise tribes. Today, there are more than 2000 workers in the production workshop of the wedding bird production company, which use 385 processes to make ready-made garments, and then the products are sent to more than 800 franchised stores across the country.