Baili Shoes: Strive For An Annual Sales Of 250 Million Yuan

As the Spring Festival approaches, many enterprises have entered the busiest stage of the year. Journalists in Zhejiang Baili Shoes The limited company saw a busy scene in the production workshop. On one assembly line, many beautiful rain boots of various colors were produced ceaselessly. Liu Liangde, the general manager of the company, told reporters that during this period, more than 1000 employees worked overtime and still could not meet the needs of customers. Many orders placed late had to be declined.

On Liu Liangde's desk, the reporter saw a letter from the enterprise to all employees, which said, "In 2010, with the joint efforts of all employees, Baili Shoes achieved a total output of more than 3 million pairs sales volume Liu Liangde told reporters that the past year was the most prosperous year for the development of Baili Shoes, with the total output of more than 3 million pairs and sales of more than 100 million yuan, more than double the 1.3 million pairs and nearly 40 million yuan in 2009. Liu Liangde said that this is a milestone progress for Baili Shoes, and has laid a solid foundation for the new long-term planning of the enterprise. In 2011, the development potential of the enterprise will be even greater, and it will strive to achieve a new goal of sales of 250 million yuan.

Zhejiang Baili Shoes Co., Ltd. is a professional manufacturer of rubber Boots Compared with conventional products such as clothing and leather shoes, rain boots are a bit "cold", but Baili Shoes insists on expanding the cold products into a large market. In 2010, the enterprise added 5 production lines on the basis of the original 5 production lines, and the total number of employees reached more than 1000. The enterprise also invested more than 80 million yuan to build more than 6000 square meters of standard factory buildings in the new plant area covering more than 20 mu, which will be put into use immediately after the Spring Festival. In 2011, the enterprise will launch 5 new assembly lines, and the total number of assembly lines will increase from 10 to 15, with a production capacity of 20000 pairs per day. Liu Liangde explained that this is not just an increase in numbers, but also a product upgrading and structural adjustment for enterprises. He told the reporter that the original production line design is relatively simple, which can only produce popular and single style products. The new production line is multifunctional in design, which can develop and produce multiple varieties and styles of rain boots according to different customer requirements and market demands. On the basis of the original colored rain boots and children's boots, cloth boots New rain boots such as Niu Blanc color boots not only improve production efficiency, but also increase the added value of products and enhance the competitiveness of enterprises.

In the design room of Baili Shoes, we also saw some rain boots that were completely different from our impression. These rain boots used fashionable design elements such as denim, military boots, wool collars, and so on. The style was more fashionable. The fabric also catered to the needs of customers in different regions, ages, levels, and genders. They were not only suitable for walking in rainy and snowy days, but also fashionable even for ordinary wear. Liu Liangde said that these are fashionable rain boots to be newly developed and mass produced in 2011. In recent years, Baili Shoes has continuously increased the development of new products, from the original focus on practicality to the direction of diverse styles, novelty and fashion, making the products more beautiful and durable, and more responsive to the market demand. Thanks to such continuous innovation, the products of Baili Shoes have been welcomed by consumers in dozens of countries and regions, such as Europe, America, Japan, and so on, and the orders are endless.