Group Buying Website Will Be In The Future

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This is not the beginning of the new year. The sticky rice net of the group buying market is caught in a "fraud" storm.

Nearly 20 thousand netizens bought the "barbecue buffet buffet" through the glutinous rice net group, with a sum of up to about 1200000 yuan, but the group buying activity was finally canceled.

Websites and merchants wrangle each other, but consumers waste their feelings.

In fact, consumers have suffered less damage in this case. Group buying phones have received newspaper and group buying cosmetics but they are not yet news.

Why the group buying market is so chaotic? The general view is that there is a lack of regulation, the industry entry threshold is too low, and anyone who wants to buy a group buying website can do it, so the fish and shrimp are mixed and mixed. Although the China international e-commerce center directly under the Ministry of Commerce issued the "e-commerce credit certification rules" in October last year, the rules have not been widely recognized by the market, and the effect of standardizing the rectification of the market is greatly reduced.

Coupled with the credit certification of group buying websites launched by some agencies, the market has become more chaotic.

Unless the government departments issue higher legal norms, it is possible to purify the entire market.

In addition to administrative means, through the invisible hand of the market to adjust itself, the group buying market has experienced initial confusion and may become standard.

The author believes that the ideal situation in the future is that there will be about 3 group buying websites that are prominent in the market, forming a balanced situation.

Only in this equilibrium can group buying websites be able to "fear" each other, and the interests of consumers can be guaranteed to the greatest extent.

The reason why the group buying market is chaotic is that there are many similar websites in the market, but no one is particularly outstanding. Like the battle of the late Han Dynasty, consumers do not know which one to trust. Most of them are to see which website is cheap and the number of people who choose to join the group will choose which one.

But the price and the number of people can be faked, group buying sites are naturally familiar with the mystery, do enough work on this, but do not pay attention to the actual results, resulting in consumers often cheated.

However, after a period of chaotic war, the market will definitely eliminate itself. The good reputation of good websites will be gradually established. Eventually, one or several group buying websites will be recognized by consumers.

If the final result is "a single family", I think this is not an ideal situation.

Because "one family alone" will make consumers in a weak position and their interests can not be effectively protected.

Just like Taobao in the C2C market, it is not a simple matter for consumers to buy fake products and want to protect their rights.

If you have evidence to prove that you bought fake goods, even if you have evidence of hardships, the other party will not recognize it. The high cost of safeguarding rights can only make consumers feel bad about themselves.

If there are about 3 group buying websites stand out, it will be a good result. The reason has been mentioned before, and the telecom operators will prove it again.

Although many people are scolding the monopoly of the telecommunications industry, the strong consumers of the operators have a lot to say. But after several telecommunication reorganizations, especially after the three operators are engaged in the whole business operation, the competition in the telecommunication market is much more than that in other industries.

From the point of view of telecom tariff, it is reduced by more than ten percent per year, and the service is much warmer than before.

Of course, the group buying market can not be planned by the government as the telecommunications industry, but if the situation is similar to the "three pillars" situation, it is a blessing for the consumers.

"Monks" are many, they are easy to do "bandits", "monks" less, and he is easy to become "Buddha".

The three "monks" carry water and consumers have more water to drink.