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Modern Ceremony: Freedom Brought By Fashion Storm In New York

2011/1/29 9:51:00 180

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New York's fashion storm, from sexofcity to GossipGirl, has never been absent from fashion.

In 1943, due to the influence of the Second World War, people in the fashion industry could not see the French fashion show in Paris, and the fashion week in New York came into being in the United States.

It has also become one of the oldest fashion week in the world.

Then, the port city rising gradually on the east coast of the Atlantic has grown into the largest city in the world. Its market coverage and information influence also make Paris and Milan far from being in Europe, and are good at making traditional fashions.

There are 1/5 of the world's top garment brands.

Brands that grew up here: OscardelaRenta, RalphLauren, DonnaKaran, CalvinKlein, Ports1961, AnnaSui, AlexanderWang, 3.1PhillipLim, Altuzarra, VivienneTam, VeraWang...

Ports2010 autumn and winter after the snow cleared Bryant Park

Release conference

On the other hand, Fiona and TiaCibani sisters, who always adhere to the original natural environment, are skilled in the use of hi-tech. They also infiltrate the concept of organic environmental protection into design details and create a trend of "organic fashion and low carbon earth" in the fashion industry.

This is the most popular Canadian brand in China. It is also a frequent visitor to New York fashion week.

At the same time, supermodels from China.

Emma Pei

The second time is Ports.

"There is no ivory tower tip that is so mystifying, but all around the market and profession, to describe New York fashion week in one sentence, this sentence should be like this: firmly grasp the realistic concept and embrace heroism."

NicloChen, the famous international fashion buyer, said in an interview with the impression of the conference.

The most metropolis

New York fashion week with Paris, Milan and London

fashion week

The world's four fashion week is held two times a year.

In recent years, New York fashion week has been named the Mercedes Benz automobile company's sponsorship, so it is also called "Mercedes Benz New York Fashion Week".

What makes an old German enterprise stick out an olive branch? It should be a unique metropolis feature of New York fashion week.

"This is a truly sleepless city, and all evening dress designers play their part in the most.

Because there is enough demand, the difference between evening dress and fashion is blurred.

What people want here is a more modern fashion rather than a classification of the way the nobility is separated from the civilian population.

This is more of a hasty middle class. "

Deng Dazhi, a famous Hongkong designer, told reporters.

Alexander Wang

"The three cities of New York, London and Tokyo are known as world metropolis.

As a metropolis without capital, New York can be regarded as the first of the world's metropolis.

NicloChen has recently been promoting the Chinese brand of German brand Y-3. She is very familiar with Tokyo and Frankfurt. However, her favorite fashion city is New York. She said, "New York is a city that simplification all complex problems, and it is innate with an atmosphere of temperament."

There is no need to challenge anyone, no need to be attached to it, independent and free, just like Statue of Liberty.

It is said that in the early days of the New York fashion week, the design of American fashion designers was mainly because their designs were ignored by professional fashion reports.

At that time, in the run of French publications, the position of American designers in the world seemed to be a bit ineffective.

Interestingly, fashion buyers were not allowed to watch fashion shows at the beginning. They could only visit the designer's showroom.

In 1993, New York fashion week began to be held in Bryant Park, Manhattan, New York. T was housed in white tents. Only invited buyers, people in the industry, media and celebrities from all walks of life could enter.

In New York's fashion platform, more focus and aura are aimed at designers who have potential for the future and future market. They are not surrounded by grotesque magic. They can not be extravagant. They are concerned about the maximization of market acceptance and brand value added.

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Ports1961

Immigration characteristics and heroism

CalvinKlein believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also the design philosophy of CalvinKlein.

"At the same time, I find that the nature of American style is also internationalized," he said.

Like New York, he is not a typical American city, but a typical international city.

The same is true in London, Tokyo or Seoul.

People who live in these cities respond to my design because their lives and needs are very similar.

No matter where they live, modern people share their common nature. "

New York fashion week was a great success in 40 years. The magazine Vogue, which was filled with French fashion, began to increase its coverage of the American fashion industry.

The French media, however, are not necessarily the expanding American brand market, but the American spirit worshipped by Europeans.

New York is the most concentrated area in the United States.

More than 1 million black people live mainly in Harlem block.

The famous Chinatown has 150 thousand Chinese.

There are many Italians and Jews.

New York has a large number of immigrants from more than 180 countries and regions around the world.

Of the city's population, 36% were foreign immigrants, whites accounted for 37%, blacks accounted for 28%, Latin Americans accounted for 27%, and Asians accounted for 10%.

In such a distribution of population and race market, brand designers have also dedicated the best creative power of all ethnic groups to the city.

And from this city's publishing platform, the spirit of equality and freedom can be conveyed to the world.

"Here, many fashion designers are colored and Latino, or the sons of working class, and new immigrants.

But everything is not important, as long as you like to work for fashion, it is full of opportunities. Here is not like Europe, the best place is "heroes do not ask where they come from."

NicloChen told reporters.

As we all know, AlexanderWang, AnnaSui, VivienneTam and VeraWang are all designers of Chinese origin.

These designers have chosen New York as their base camp, not a coincidence of the times, but there is a good soil here.