Prada Also Stays In Paris And Hongkong.
Prada divides his design team into two parts: the East and the West.
For Prada, this is a pioneering move. The company plans to open two new design and R & D centers in Paris and Hongkong, and Hongkong will be the first studio outside the headquarters.
The two offices will have headquarters management and coordination in Milan. It is expected that the two offices will start operation in the first half of this year.
The company said that the opening of two new offices is to enable the brand to better follow the international development path, and will help the brand to bring together creative ideas in a new way.
The company said: "
GruppoPrada
It is believed that artistic research and creation must be able to embody different cultural integration and spiritual resonance in different parts of the world.
In order to achieve this, we need to build a network, from which we can learn and master ideas, innovative ideas and new resources in various fields, including technological progress.
The company believes that the two offices will help stimulate and promote new international resources, while consolidating brand's position in design and business in Paris and Hongkong.
It is said that
Prada
He has always attached great importance to investing in his own design team, and he hopes to train new designers.
Many famous designers grew up in Prada, and then became an important part of the industry. For example, Stefano Pilati, the design director of Yves Saint Laurent, was a design assistant for Miuccia Prada when working in Miu Miu; now she has already created the brand Neil Neil; now she is the creative director of the company;
Of course, setting up an office in Hongkong also shows us the importance of brand to the Asian market.
There are also reports that the designer Miuccia Prada and her husband Patrizio Bertelli have found the right person to lead the Hongkong team.
At the same time, they will consider further subdividing the Miu Miu and Prada Signature Series to avoid the homogenization of the brand.
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