Kaiping Textile And Garment Industry Wants To Reinvigorate

The model shows Kaiping cowboy costumes at the cowboy costume festival in Kaiping.

Over the years, Kaiping's textile and garment industry has a large output value, high profits and taxes, more foreign exchange earnings and a large number of employment.

However, in recent years, influenced by such factors as appreciation of RMB, rising price of raw materials and rising labor costs, and at the same time, under the impact of the international financial crisis, Kaiping's textile and garment industry, which lacks its own brand and innovation capability, is facing a severe test.

Kaiping textile and garment industry,

One

Textile industry is

Pillar industries in Kaiping

Kaiping's textile and garment industry has a long history.

During the Qing Dynasty, the textile industry in Kaiping was relatively prosperous.

In the 80s and 90s of last century, the local textile and textile industry was promoted to a new level through the east wind of reform and opening up.

In 2001, before becoming Kaiping's "China's textile industry base city", there were 263 chemical fiber textile enterprises with annual sales income of more than 5 million yuan, with a total output value of 10 billion 400 million yuan, accounting for 53.95% of the total industrial output value of the province. The Kaiping polyester group was one of the 70 large conglomerates in our province, and the output of chemical fiber ranks first in the country.

In 2002, Kaiping was awarded the title of "China's textile industry base city". In 2003, the three port Street Office of the city was awarded the title of "national denim clothing town".

In recent years, the textile and garment industry in Kaiping has been developing rapidly. Now it has become the pillar of Kaiping's industrial economy. At present, there are nearly 500 textile and garment enterprises in Kaiping. Chunhui, XinDa chemical fiber, bingda, Fulin, Ping Feng, Zhong Yuan, run Cheng, AI Ying and other large enterprises are gathered. In 2008, China's Textile Industry Association released 500 of the top 500 enterprises in Kaiping.

Today, Kaiping's textile and garment industry has an annual output value of more than 15 billion yuan, and chemical fiber products account for 70% of the market share of Guangdong. It is the leader of the Guangdong chemical fiber industry. The annual output of non-woven fabrics exceeds 10 thousand tons, becoming one of the three major non-woven production bases in China. Denim exports account for 3 of Guangdong's 1/, and become one of the five professional jeans production bases and the important base for jeans production and export.

The integrity of upstream and downstream industrial chains is a major feature and advantage of Kaiping's textile industry.

In Kaiping, both spinning and weaving, dyeing and finishing, and garment making enterprises have formed an industrial chain of one-stop production of textile and clothing.

The non-woven fabric is dominated by husta company. Textile and garment are featured by jeans. Ping Da cotton spinning, Ping Feng, Ben Da, Fu Lin and Zhong Yuan textile are all famous textile enterprises, with large scale, advanced technology and equipment, and products have certain advantages.

At the same time, through the construction of various textile industrial concentration zones, Kaiping attracts investment to elongate the industrial chain and form industrial clusters.

At the beginning of this century, Kaiping successfully introduced the joint venture of Allied Signal Inc, and the original cotton mill and knitting factory were leased to Hongkong company for operation. The textile industrial zone was established. At the same time, the textile and garment industrial city, the new Mei textile industrial area and the Cang Cheng textile industry concentrated area were built, forming a complete industrial chain of raw material production, spinning, weaving, dyeing and finishing.

More importantly, the city actively guided the three port subdistrict office to win the title of "national denim clothing town" in 2003. In recent years, the Changsha subdistrict office and Shuikou Town have become the gathering place of textile and garment enterprises.

Two

International financial crisis makes enterprises hard to survive

In recent years, many textile and garment enterprises in Kaiping "headache" began in the first half of 2008, still so far.

In 2008, the international financial crisis swept the globe, and investment and development in many areas were seriously impacted. The textile and garment industry is no exception.

Prices of raw materials, wage costs rise, recruitment is difficult, export trade is suppressed, and RMB continues to appreciate.

These factors are just like a large mountain on the head of many low-end processing trade enterprises in Kaiping's textile and garment industry, which rapidly increases the production cost of enterprises and reduces the business profits of enterprises, which makes the operation of enterprises more difficult.

In the first half of 2008, a survey of textile and garment industry in Kaiping was carried out by the letter Bureau. It was found that 10% of enterprises were forced to stop production or even shut down, and many textile and garment enterprises in Kaiping were at the critical juncture of "life and death".

Why do many textile and garment enterprises in Kaiping become so vulnerable? Reporters understand that most of the textile and garment enterprises in Kaiping are raw materials processing, OEM and export labor-intensive enterprises, lack of brand and lack of innovation ability. For a long time, they rely on low cost production, low profit operation and always at the bottom of the price chain. These low-end processing trade enterprises themselves are "weak inside". When the original environment is good, the profits of enterprises are mostly 5%-8%.

Now, with the increase of production costs, the blocked export and the appreciation of RMB, the profit margins of enterprises have been dropping rapidly, and it is hard to "resist".

Wang Jincang, former deputy general manager of Guangdong textile and garment technology innovation center, told reporters that although Kaiping's textile and garment industry is one of the three pillar industries in Kaiping, the "pillar" has become very fragile at present. The technological content of the related enterprises is generally not high. They are labor-intensive processing trade enterprises, and lack of brand names. The enthusiasm of enterprises in scientific and technological innovation is not strong. Therefore, under the "external pressure" and "internal weak" environment, the textile and garment enterprises are facing the greatest pressure and the most difficult to survive is the situation. "Kaiping"

Industrial upgrading is imminent.

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Three

Joint efforts of government and enterprises

Accelerating industrial upgrading

In the interview with reporters, Chen Shu Jin, vice president of the China Textile Industry Association, put forward three brilliant suggestions: first, speed up the construction of the innovation system of Kaiping's enterprises; the technological innovation center of Guangdong textile and garment Kaiping base should have detailed functional planning and clear objectives, promote the information management of large enterprises, foster research and development of small and medium-sized enterprises, improve management, establish a rapid response mechanism, and enhance the competitiveness of leading products industrial clusters; Kaiping science and technology departments should increase investment and guidance of enterprise innovation, and comprehensively promote industrial upgrading. "Kaiping textile and garment industry" should be strengthened.

Two, we need to accelerate the implementation of brand strategy and comprehensively enhance the competitiveness of the industry. Kaiping's textile industry is relatively backward in brand development, and has no internationally known brands and low added value of products. Therefore, we must constantly develop new products for the market and promote the internationalization of Kaiping's textile industry.

The three is to speed up the integration of industries. Kaiping textile enterprises should continue to extend the chain of enterprises through joint and vertical ties, and expand the development of enterprises through mergers, joint ventures and shareholding systems, and actively seek cooperation with large international groups to integrate into the international textile industry chain.

To speed up technological innovation and brand building, many textile and garment enterprises in Kaiping are working hard.

As one of the leading enterprises in Kaiping chemical fiber textile industry, Guangdong XinDa Chemical Fiber Co., Ltd. adheres to the road of "independent innovation and surpassing development", and its high strength and high modulus special fiber project has broad prospects for development.

High strength and high modulus special fibers are the most intensive fibers in the world. Before that, only Holland and the United States had independent intellectual property production technology. China has independently developed the world's leading level of production equipment and technology with the help of folk forces. At present, XinDa's products have been put into the market, and sales have achieved the desired results.

XinDa's new high strength and high modulus special fiber project will not only bring huge economic benefits, but also help Kaiping chemical fiber textile and garment industry upgrade from traditional industries to high-tech industries.

In the face of the international financial crisis, Kaiping Lijing Knitting Co., Ltd. is not only able to spend time calmly, but also "open up territory and expand the territory". The key is that the company has long adhered to the road of "strong brand".

In 2002, a brand of cashmere clothing from China sprang up a sales trend in Canada. This clothing brand is called LG Cashmere. It is a series of international senior cashmere brand clothing produced by Kaiping Lijing company. Because of its excellent quality and beautiful sales volume, the company has opened several stores in Vancouver and Toronto in just a few years, which is also the beginning of Li Jin's own brand creation.

Because of the brand benefit, the company has a good profit margin after the arrival of the international financial crisis.

In the face of the crisis, the company is also working with Bailian Group Company, the top sixteenth among the top 500 companies in China. The company has made great strides in brand building, plans to produce exclusive brand clothing of Bailian Group, and has set up a brand clothing store in Bailian Group's shopping malls.

In order to speed up the upgrading of the textile and garment industry, the Kaiping municipal government is also doing its best.

In recent years, Kaiping has attached great importance to the road of "science and technology to strengthen enterprises". In 2003, Guangdong textile and garment Kaiping base technology innovation center was established, supporting enterprises to establish R & D centers, and encouraging enterprises and universities and research institutes to strengthen cooperation in production, teaching and research, and promote core technology and common technology research.

At the same time, the center also guides enterprises to carry out technological pformation and upgrading, improve product value added, strengthen new product development, and promote the pformation from "made in Kaiping" to "created in Kaiping", providing an endless stream of power for the development of Kaiping's textile and garment industry.

Kaiping also persisted in implementing the brand driving strategy. With the help of Chunhui chemical fiber, "bingda" cotton yarn, "Ping Feng" denim, "round point" denim, and "husta" non-woven fabrics, a large number of famous brand products increased the popularity of "Kaiping Cowboy", enhanced the overall competitiveness of the industry, and enhanced the industrial agglomeration effect.