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Quanzhou Children'S Shoes And Clothing Products Into The Forefront Of Animation

2011/1/24 10:45:00 103

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Quanzhou Children'S Wear Enterprise Animation Industry

At present, our city

Animation industry

In the initial stage of development, the application of animation and animation has gradually matured, and animation software enterprises have started operation and development prospects.

In February last year, the municipal government promulgated the opinions on the adjustment and revitalization of the cultural industry, and determined the development ideas of the animation industry.

The key points of the ten major cultural industries in Quanzhou in 2010 are to deploy the animation and game industry as one of the ten major cultural industries. It is determined that the Municipal Bureau of information technology will take the lead and the relevant departments jointly organize and implement it.

The "12th Five-Year" "digital Quanzhou" special plan, led by the Municipal Information Bureau, clearly defined the animation industry as an important content.

Licheng, Feng Ze, Nanan and other animation enterprises mainly distributed the government attaches great importance to the cultivation of animation industry, efforts to strengthen planning promotion, and strive to gradually establish a complete animation industry chain.

Application of animation creativity to enterprise brand booster

The application of animation creative in our city started earlier.

As early as the early 80s of last century, the creativity of some products of Dehua craft ceramics was combined with the international popular cartoon characters at that time. The added value of products was obviously improved, which created conditions for products to go abroad and exported to other parts of the world.

Later, through the animation image to win market recognition, gradually become a lot.

Children's clothing enterprises in Quanzhou

Consensus, some enterprises and products began to use animation and creative ideas to enhance the image.

The "Jamie bear" of Sheng Ke shoes and shoes, the "tick Tat cubs" of Green's children's clothing, the "Diga Altman" and "the changeable cherry sausage" of the foot friend's children's shoes, the "Altman" of Wan Tai Sheng, the "flying girl", "the hooligan rabbit" and some toy factories in Jinjiang have produced a good influence on the production of animation and playthings, which has led to the development of a certain consumption group.

"Animation can become a booster of corporate brand."

According to the analysis of the head of a communication company, the business mode of the animation market is changing from "free creation" to "precise positioning" and "product first".

He said that Japan and South Korea and other countries that are relatively mature in the animation market are typical "product first" mode, that is, first turn creativity into products and trial marketing, if the effect is good, and then animate, it is more typical of Japan's "image creation - cartoon creation - Comic Book link - animation production - Animation authorization mode", which can be said to be profitable in a safe way.

The original animation with distinctive local characteristics is emerging.

With the development of the market, the "big cake" with great potential in animation industry is getting more and more attention.

Quanzhou enterprises are no longer satisfied with the application of animation creation, and have begun the road of original animation.

At present, there are several animation enterprises or studios specializing in animation product development and technical services, such as "Kung Fu animation", "vision network", "Zi Yan light industry" and "Shijia Mei Ying". They have launched the design and production of thematic products, and have begun to emerge.

Moustache, suspenders and bowler hat...

In the Sixth National Peasant Games mascot designer Li Zhubing and his design team, the old Quanzhou City East celebrity Cai six "let the old look for a new face", turned into a smart, smart, punish evil and improve the image of the animation.

This "Quanzhou made" first Taiwanese Minnan cartoon "Cai six legend" put Quanzhou's custom culture, scenic spots and special diet into the animation screen. The tourism products such as Quanzhou old name, Quanzhou eighteen scenes, Quanzhou ancient city map and other related themes have also begun to develop.

The first half of the first series of the swallow tails, which was jointly produced by Quanzhou Zi Yan light industry and Shanghai art film studio, has been completed, and is actively striving to broadcast in CCTV. Its cartoon image with independent intellectual property rights has successfully developed series of derivatives such as pencil bags, clothing, schoolbags and so on.

Nanan "century village" group of the original animation film "maverick forward" in the country's more than 100 television stations, the first China's ten big cartoon image awards; the sequel to "Mavericks dream workshop", "maverick home" log on CCTV, Quanzhou more than 50 enterprises engaged in the "big horn cattle" cartoon image derivative products and sales.

Taking Minnan culture as the theme, Yongchun county government, Xiamen Yongchun chamber of Commerce and Xiamen Tian Xi Culture Communication Co., Ltd. jointly invested 20 million yuan, jointly filming 156 sets of large-scale original TV animation "Yongchun white crane boxing", and working with teachers and students of Huaguang photography college to take 30 episodes "Luoyang Bridge Legend".

Or in order to improve the added value of products, or to create animation brands, or to create animation technology, or to promote local culture, or to combine production and learning, the animation industry in Quanzhou has been staggering along with the efforts of all parties, and the embryonic form of development has gradually emerged.