Chinese Style Survival Of Buyer'S Mode Under The Trend Of "Fast Fashion"

In the vertical and horizontal weaving, fierce competition and "old".

They are called "fast fashion brands".

ZARA, H&M and UNIQLO are their epitome and model.

The core of the classic case of today's fashion industry and behind the glamour of the big players is the one that is just for the domestic industry, but still slightly mysterious.

The so-called buyer mode, a popular saying, refers to the use of the buyer team as the core of the commodity planning department, through a variety of information channels to see the most likely fashion trend, the collection of the design style and creative processing combination, and supplemented by efficient product supply and standardized process monitoring construction of the short supply chain fast selling mode.

In fact, with the rapid development of fashion industry, the concept of buyer and buyer mode has quietly entered the Chinese market in recent years, and has been highly praised and explored by domestic clothing brands such as Metersbonwe, hot wind and Lining.

However, although the speed of its rapid rise is enough to show the future of this new force, the difference of market environment is bound to face the localization problem in the actual domestic commercial activities.

Just as many bosses of PRD clothing manufacturers have expressed a common view: from the production point of view, they can accomplish the whole process of designing, typing, producing and selling to the shelves in one or two days. Is the rapid supply chain system that is known by the fast fashion enterprises known by ZARA and H&M as a gimmick? Will there really be second ZARA in China? How can the buyer's mode be effectively grafted to realize the survival of Chinese style under the unique agency mechanism in the domestic market?

There is no doubt that China, as a world factory, has excellent soil for training buyer models, but it lacks the genes to establish buyer models.

Because many brands in the country are pformed from the processing enterprises to brand management, and they have strong production enterprise imprints, so there are many difficulties in the operation mechanism for the buyer's mode. For dealers, although buyers and distributors are in the same position in the supply chain, they share common points in many aspects. But at present, the cooperation between Chinese agents and brands does not adopt the buying segment mode, so at this stage, it may only be used at a technical level. In addition, as the core competitiveness of the buyer's mode, the lack of professional buyers and the real-time information management mechanism of meticulous products are a barrier that can not be overtaken by the explorers. In this respect

"In fact, most enterprises in the country are still in a state of knowledge about the buyer's mode, and do not really understand its value.

To solve this series of problems, the professional buyer mode is essential to the popularization of content and the establishment of information platform.

Mr. Wang Shiru, the chief consultant of the international culture and education company, which has helped many international famous brands such as H&M, GAP and ONLY to implement the buyer's mode of operation, has said.

He also suggested that the relevant domestic institutions or institutions should first set up education, and create a Chinese buyer model through the purchase of professional courses.

"It is of great practical significance for Chinese enterprises to learn from the operation mode of quick response to meet the market demand and pform from the lowest value-added production link to the high value-added link of the supply chain in order to meet the challenges of global competition."

However, according to reporters, there are already some agencies doing this.

The world's leading B2B professional media platform global resources will be held in Shanghai for the first time at the beginning of the new year. It will be the first time to hold the "China consumer product distributor forum" and introduce the "dealer buying mode operation" and other issues that are appropriate to the domestic market, so as to realize the innovative thinking of "buying buyers into China". Wang Shiru is one of the lecturers.

It is not hard to imagine that the core of the pformation of China's garment industry in the future is to profit from circulation.

Although the buyer model is not the only option to win over thousands of miles, its market oriented vertical integration capability will show its advantages more and more, and the emergence of a large number of local fast fashion brands has gradually begun.

But, are you ready?