Japanese Department Stores Were Trapped In The &Nbsp, And Each Of Them Reversed The Trend.

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Japan's department stores are experiencing an unprecedented recession.

During the past two years, when I walked into Japanese department stores, it was hard to mention shopping.

A few days ago, the closure of Tokyo's Lok Cho department store had cast a shadow over the already stagnant Japanese department store industry.

11 stores closed in one year.

In Tokyo this Christmas, the most dismal news is that there is a closure of the 26 year old XMU department store.

In December 25th, the whole day was sold on closed shop, attracting 60 thousand people to rush to buy.

At 9 in the evening, the shop assistant stood at the main entrance with all the shop assistants and refused to disperse.

West Wu department store is located in the core commercial area of Tokyo, Ginza, where it is closed, and its closure is known as "the disappearance of a face in a happy place".

In 1984, when the Japanese economy flourished, it was well known as the birthplace of popular culture.

During the heyday of 1992, the sales volume of the West Wu department store reached 27 billion 500 million yen (about 2 billion 200 million yuan), but sales in 2009 were only 13 billion 800 million yen.

The Department of commerce is the eleventh closed department store in Japan this year. It will be converted into a comprehensive store that attracts young tourists in the autumn of next year.

The pformation mode of other closed department stores in Japan is basically the same, and the comprehensive appliance store is another mode of fashion.

As the first closed department store in the Ginza belt, West Wu department store means that the Ginza era, which is famous for its high fashion and luxury consumption for many years, is gone forever.

The new Ginza, which focuses on Asian tourists, is based on the brand of parity.

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High grade goods are not popular.

Because of the long economic recession, the Japanese desire to buy high-end goods has been decreasing.

According to the preliminary statistics released by the General Administration of Japan recently, household household spending in Japan decreased by 0.4% in November compared with the same period last year.

From the perspective of consumer spending projects, clothing, medical care, communication expenses and other expenses decreased significantly.

According to Japanese experts, the department store's recession mainly has the following reasons.

First, the rapid development of online electronic shopping has grabbed the market share of department stores.

Second, the negative impact of the economic downturn has made some cheap and cheap casual wear brands popular.

Third, compared with those in Europe and the United States, the number of Japanese department stores is excessive, obviously oversupply.

In addition, the sale of goods in different department stores is very similar, which has no distinctive features, which has led to some department stores losing their competition.

Today, Japanese department stores are offering discounts almost every day. Customers will not be there without discounts, but the discount will inevitably affect the profits of department stores.

Compared with the high rent, profits and customer reductions undoubtedly make many department stores unsustainable.

Let each trick turn the status quo.

In 1991, the Japanese department store, which made a high profit of 9 trillion and 700 billion yen, has shrunk by nearly 3 to 6 trillion and 500 billion yen in 2009.

Under such circumstances, there is even a view that sales will be bottomed out to 5 trillion yen.

From 2007 to 2008, there was a trend of business merger in the Japanese department store, resulting in the four giants of the three Vietnam isdan Holdings Group, JFR (bolus sakamoya department store), SOGO West Wu and Gao Dao &H2O.

Although the merger has enabled the industry to reassess its high cost characteristics, the major groups have not made any breakthroughs in the most critical aspect of strengthening the management system.

Although JFR has taken a series of bold moves in its big business, such as the fashion mall, other groups do not seem to have grasped any chance of reversing the status quo.

According to the difference between sales and lots, Japanese department stores can be roughly divided into 3 levels.

Different levels of target customers and trading conditions with major manufacturers are different, and the revitalization strategies adopted are quite different.

Therefore, we cannot attempt to save all department stores by relying on a single profit model.

Because even if they belong to the same group, there will be some shops that run well and run poorly.

A survey of 208 department stores in Japan showed that only 70 families could make ends meet.

Shops in some places are cutting the deficit sector in large numbers, and will probably re engineer the industry or close stores in the future.

The industry will then be restructured.

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Ginza scramble for Chinese tourists

In 2010, the two most popular changes in Ginza were that many parity clothing brands such as "Forever21" were stationed in a high-profile manner in the entire building. After relaxing the visa of Chinese tourists, the major department stores in Ginza unexpectedly fought for Chinese tourists.

Ginza merchants describe the Ginza now, and every 3 people you pass by must have 1 Chinese.

According to the survey, the average purchasing power of Chinese tourists to Japan is above 140 thousand yen (about 10 thousand yuan).

The purchasing power of Chinese tourists has saved the Ginza department store industry, which has a continuous deficit because of insufficient domestic consumption.

A large number of brand shops that are suitable for Chinese tastes are increasingly becoming the Ginza's profit targets.

For example, FANCL, a famous cosmetics shop in the heart of Chinese tourists, accounts for 6 of its turnover.

To this end, the store quickly hired 5 Chinese employees to cope with the surging Chinese passenger flow.