Ministry Of Commerce Issued Notice To Regulate Online Shopping Promotion

In order to create good

The notice points out that with the rapid development of online shopping, competition among online shopping enterprises is becoming increasingly fierce. Sales promotions such as discount, spike, rebate, bonus points and freightage are becoming more and more normal, which has stimulated the market and stimulated consumption. However, there have also been problems of selling pirated pirated goods, with discontinuous charging, discounted discounts, offline services and online promotions, and lack of standardization in online group buying.

The circular requires that business authorities in all regions should guide enterprises to promote sales according to the laws and regulations of the "anti monopoly law", "consumer rights and interests protection law", "advertising law" and "trademark law", etc., and promote online shopping enterprises to explain to consumers in advance the main information such as the name, type, quality, price, freight, delivery mode, and return method of promotional goods or services, and adopt safety assurance measures to ensure that sales promotion acts are safe and reliable.

The circular stressed that we should put an end to all kinds of price deception and false promotions, strictly prohibit fictitious price discount, use misleading price forms or price means, deceive and induce consumers, and should not reduce the level of after-sales service of promotional commodities, including prizes and gifts with prizes, and must not refuse to return goods on the basis of promotion or set obstacles for consumers to return goods.

The circular requires that business departments across the country strengthen cooperation with industry and commerce departments to strictly investigate and deal with false propaganda. In conjunction with special actions against intellectual property rights and counterfeiting and selling fake and shoddy commodities, joint efforts should be carried out with industry and commerce, quality inspection and other departments to enhance IPR protection.