Star Endorsement Clothing Advertising Cost Performance

The most professional design spokesperson Qu Ying

There is a big gap between Taiwan and Taiwan.

Whether celebrity endorsement products need genuine trial has always been the focus of public debate.

For clothing ads, it is not too bad to say that at least when they take pictures, they have personally interpreted these costumes, which can not be deceived. However, the style difference between clothing and celebrities is really too big.

The most uncertain spokesman is dawn.

It's not two days a day for sneakers to find celebrity endorsements, but they can't pull one away. But look for the "flying" sneakers at dawn.

First of all, regardless of the size of the age, just say that the dawn always gives people the gentle and elegant image, and it is totally different from its young dynamic style. It is totally doubtful that it can afford the price of dawn. Why not find a young idol?

The most vulnerable spokesperson

The clothing brand of big S is probably about the image of Chinese fir, which was many years ago. Besides the low price, the clothing style is also dominated by the sweet and lovely maiden flavor.

However, there is still a great deal of difference in the idea of buying the famous brand hobby, which is known as "big king".

Foreign monks will chant scriptures.

More and more overseas stars come to the mainland for gold rush, especially in Japan and Korea. They can even get a good price. It is hard for Chinese stars to be indignant.

The most appropriate spokesperson Reika Hashimoto

Reika Hashimoto, who was originally a well-known model, was a proper spokesperson.

In recent years, despite the popularity of the past, but with the "Gloria" for many years of friendship, and has been good performance, so she has been firmly in the position of spokesperson.

This year's fair, she will come to the scene, like her friends can not miss.

Best pformation spokesperson Jang Dong Gun

Unconsciously, Jang Dong Gun, one of the first representatives of the "Hallyu", pformed from the sunshine boy into a mature male, so he endorsed the "brand school" of the domestic brand.

Under the business disguised package, although the sunshine smile is no longer the same, the precipitated male temperament still makes people heartbeat.

The most trusted overseas spokesperson Rain

Although many people still feel that Rain is not handsome, but it does not damage their high popularity at all, it also makes countless advertisers offer high price to ask him to endorse. Besides cakes, shampoo and other products, the clothing brand reaches a high price of 1 billion 100 million won (about 8 million 800 thousand yuan).

Celebrity endorsement is a double-edged sword.

Star strategy for the establishment of brand, to achieve both physical and mental, natural multiplier, if applied inappropriately, but like water duck, no trace.

Water can carry a boat, it can also overturn. It is not easy to break through in the star advertising war. If it is not fully grasped or strong capital, please consider it carefully, especially in the following aspects:

Cecilia Cheung received an advertisement after the incident. Unfortunately, the broadcast was soon stopped, and the dream of the comeback was shattered.

In the face of Jordan Chan, Aaron Kwok, Show Luo, Dicky Cheung and other sports shoes endorsed, can you tell what brand it is, or do you remember those slogans?

Negative effects

A "pornographic door" has caused many advertisers to have headaches, in addition to disrupting their careers.

To solve the problem is to solve the problems of contract, changing publicity plans and choosing new spokesmen.

And the most frightening thing is that before choosing spokesmen to be healthy, only now can we find that the original healthy image can collapse in a moment, and it seems that we can only rely on luck.