The "Leisure Sports" Mall Is Stationed In Kyoto.

2011 New Year's day, Beijing Muxiyuan Tian LAN leisure sports city officially opened the door.

Beijing Muxiyuan Tian LAN leisure sports city is located on the four floor of Fang Shi international, southwest corner of Muxiyuan bridge, with a business area of 5000 square meters. It is the largest leisure sports professional store in Muxiyuan business circle, and many famous brands at home and abroad are taking the lead. The sports brands include Adidas, Nike, KAPPA, Puma, Anta,

It is understood that the brand entry procedure of Tian LAN leisure sports city is very strict. It must be "six certificates" (that is, manufacturer's business license, tax registration certificate, organization code certificate in four years, trademark registration certificate, quality inspection report and sales authorization).

Wu Da Bureau, general manager of Tian LAN tail goods, said that the reason why we need to enter the brand must be "six certificates", which is to ensure that all products sold in Tian LAN leisure sports are genuine and 100% without fake products.

Brand "

Stationed in wholesale trade area

What is the impact of Tian Lan's tail cargo on Muxiyuan's clothing wholesale business circle? What kind of impact will it bring to the business pattern here? Liang Jiliang, a standard expert on tail cargo, told reporters: "the tail cargo market operates on the stock and shelf products outside the genuine goods, which are essentially different from the traditional shopping malls in terms of the nature, price and mode of operation of the goods.

Since there is no problem of competition of the same kind, the shopping mall will enter the prosperous wholesale business circle, no matter for other markets, or for the vast number of consumers, it will be a useful supplement to the business format and consumption place, and will not have a direct impact on traditional commerce.

In a sense, the shopping mall has entered the bustling business circle and accelerated the upgrading of business forms in the business circle.

This Tian LAN goods location "leisure sports" theme shopping mall is an effective integration and utilization of market opportunities, brand resources and consumer resources. It is a forward-looking attempt for the development of the tail cargo industry, and will also become a typical case of commercial real estate development.

Price limit management

Ending the "profiteering" of the brand

Wu told reporters: "the brand controls the production and sales channels through self built chain channels. This is the fundamental reason that they can get 2 times or even 4 times the sales volume of products, and most of the brands enter the shopping mall through the first tier agents, two tier agents and so on. In addition, the shopping centers generally have higher discount points. The retail brands generally increase the price of 100%~300% to maintain normal operation.

In the investment operation of Tian LAN Leisure Sports City, we can save the circulation link to the maximum extent, directly cooperate with the manufacturers, the first level agents, and avoid the brand self built channels and distribution costs, so as to achieve the purpose of reducing the price of the products.

According to insiders, Tian LAN tail goods strictly enforce the regulations on price limits in the process of inviting merchants. All brands settled must sign very strict "price limit sale agreement".

Such strict price control still can not stop the enthusiasm of many brands.

"Giving benefits" to consumers

The rate of increase is not higher than 10%.

Reporters also learned that in the latter stage of operation, Tian LAN leisure sports city to implement a long-term effective price monitoring mechanism, once a brand commodity prices are too high, there is a risk of being retreated.

Compared to the big shopping malls, Tian LAN leisure sports city can strive for more discount space, which is the fundamental reason why the price of Tian LAN tail goods is lower than the market price of 50%~60%.

Tian LAN leisure sports city has strict rules for the brand price: the rate of sale of the goods sold must not exceed 10% of the factory price, so in the sky orchid tail goods, we feel the low price and advanced management.

The strict management of stores has virtually helped consumers to trust and favor the brand of Tian LAN.

In the future, 100% group will raise 1 billion 500 million ~20 billion yuan to enter the market of East China, northwest and Southern China, and plan to add 100 direct stores and join Tian LAN chain store. The annual sales volume is expected to reach more than ten billion yuan, which will lay a solid foundation for the 100 million group's listing in the next 5 years.