Spanish Clothing Brand Zara Online Sales Surpass Dubai And Other Places Store

According to the Spanish daily Expansi n daily, although the Spanish apparel brand Zara launched online stores in September 2010, according to the data analysis, it has been operating for only three months to date, with an average turnover of 5000 orders per day, and its turnover ranks first. It has gradually surpassed the best store in Milan, Italy, Barcelona and Dubai.

The main reason for its success is that the average number of single purchases per customer (2.5-3) exceeds that of physical stores (1.5 pieces). Secondly, because Zara clothing is sold at a high price outside Spain, with an average of about 40 euros per piece, the daily turnover of online stores is up to 50-60 euros, that is, annual sales of 360 to 180 million euros to 216 million euros.

In addition, the industry pointed out that Zara's Inditex group's best brand entity store has the highest turnover volume of 70 million euros per year, while the average annual performance of each store is 15 million euros, and Zara's flagship store in Rome can reach 100 million euros.

In this regard, Inditex group only said that it is quite satisfied with the Zara brand online store operation and consumer acceptance, and its performance has exceeded the original expectation, but it is only 12 months after business has been released.

According to InquiryFinancialEurope consulting company analysts, the total turnover of Inditex group in 2011 will reach 12 billion 522 million euros, up 13% from 2010, and Zara online store will account for 1.4%-1.7%.

In addition, experts believe that because the brand has high reputation, stable supply and design trends, it is estimated that the annual sales of its online store (Zara.com) will continue to grow in the percentage of two digits, and its sales will account for 5%-10% of the total turnover in the future.

In addition, Inditex group is actively developing new markets and setting up strategy. According to the information released by the group, the net profit in the first 9 months of 2010/2011 grew by 42%, and its turnover in 2010 was about 8 billion 800 million euros, an increase of 13.4% compared with the previous year, while its Ebitda (profit and loss before depreciation and amortization) was 2 billion 68 million euros.

At present, Zara online shop outlets are located in France, Germany, Italy, Britain, Portugal, Spain, Austria, Ireland, Holland, Belgium and Luxemburg. It is expected to increase sales areas in the US, Canada, South Korea and Japan in 2011. In addition, following the Zara and ZaraHome, other fashion apparel brands of the group will also launch online sales.