Urban Women'S Consumption Survey: Beijing Women Prefer To Buy Domestic Clothing Brands.

According to the survey, the urban women in 2010 were not divided into regions, ages and occupations.

Consumption is "deep in love".

The biggest expense.

In terms of specific amount, Beijing women are most willing to buy clothes for themselves and their families, spending 6295.33 yuan per person on clothing and clothing, ranking the first in the expenditure of women's personal clothing in 10 cities.

They rank second and third respectively.

The costumes of the most expensive consumers ranked first in the average consumption of about 1900 yuan / piece (clothing).

Ranking second and third.

From the perspective of age structure, the average clothing expenditure of 31~40 year old women reaches 5082.10 yuan, ranking the highest in all age groups. 41~50 year old women are the most generous buyers of high-end clothing, and the average cost of buying a suit is 2019.85 yuan, ranking the highest among women of all ages.

From the perspective of brand choice, women prefer domestic clothing brands, and the highest proportion of women choosing domestic brands is 49.3%.

The survey shows that urban women are right.

The degree of recognition is related to the degree of internationalization of cities, and the cities with higher proportion of international brands are in turn.

。

The most important factor affecting women's consumption is the survey.

And price; the most demanding clothing is

The interest in advanced tailored garments is beginning to show; women think that the first criterion of "good clothes" is reasonable price performance, and the dress effect that women most expect is dignified and generous. When they dress, they want to get the knowledge of dress matching.

"Leading women's dress art is our mission, and the market potential is huge."

Looking forward to the future development of Chinese women's clothing brand, Wang Zhuoru, Secretary General of China Fashion Association, said.

Chen Lingmei, chairman of Shenzhen winner Clothing Co., Ltd., put forward the idea of "dressing up in art". She said that women in the prime of life refer to the group of women who are over 35 years of age, who are successful in their careers, earn a lot of money, and are active in all social posts.

The consumption of women's clothing in the whole country increases by 25% annually, and they are the most important consumers.

We should carefully study the physical characteristics, psychological needs and lifestyles of women in the prime of life, find the rules that can be followed and guide them to learn the art of dressing in various occasions, so that they can shine brightly.