"Broadcast" Officially Entered The Official Taobao Mall

On December 28, 2010, Shanghai Ribo Industrial Co., Ltd Brands“ Broadcast： Play ”O(jiān)fficially settled in the official Taobao Mall and opened the first official flagship store of the "broadcast" brand sold online. After ten years of daily sowing, the unchangeable wisdom has created e-commerce, a young and fresh seed. It is a new incubation after years of gestation. Standing at the focus of the trend of the times, it is full of imagination

　　
Shanghai Ribo Industrial Co., Ltd. is located in Rongbei Industrial Park, Songjiang District, Shanghai, with a large industrial park covering an area of 107 mu and nearly 1000 employees. After more than 10 years of rapid development, the company's main brand "broadcast" brand Women's casual fashion clothing It has more than 500 franchised chain stores and more than 50 direct stores nationwide, and has settled in Shanghai Chia Tai, Dragon Dream, Raffles, Beijing Zhongyou SOGO、 Hualian, Parkson, Guangzhou Tianhe City, Shenzhen Maoye, Hangzhou Yintai, Changsha Wangfujing, Changchun Guoshang, Shenyang Zhongxing, Shijiazhuang Beiguo, Zhengzhou Dennis, Yangzhou Golden Eagle And other national famous shopping malls. In recent years, the annual sales volume of more than 3 million sets of clothing has exceeded 1 billion.

　　
As China's current first-class Lane Bryant This plan was initiated several years ago, and now it has really entered into e-commerce, looking for marketing methods other than physical stores. “ Play ”Always take comfort, leisure and intelligence as characteristics, diligence as self encouragement, take action instead of aspiration, and strive to fulfill their firm belief in the brand. Under the condition that the physical store expansion sales are relatively stable, Nissan has chosen a new way - e-commerce with a high profile and avant-garde strategic vision through horizontal development. In today's commodity homogenization, the network has become the core competitiveness of major commercial enterprises. Providing consumers with a convenient shopping environment is the service embodiment of the establishment of a minimum shopping terminal store by Nissan. Focusing on Taobao, Nissan will create an environment that radiates and approaches all online shopping terminal platforms, and will also form a new e-commerce sales model that integrates convenient shopping, complete services, uniform distribution of store terminals, and reasonable prices.

　　
The daily broadcast of the future trend of the fashion industry moved decisively to Shanghai in 2005 to implement strategic change. In 2007, Nippon has successively set up the PPT brand and CRZ brand ， CRZ It entered Taobao more than a year ago, and“ Broadcast and PPT ”It also entered e-commerce in a high profile this year. Today's day broadcast depends not only on accomplishments, but also on wisdom! In this flashy and noisy fashion industry, the daily broadcast is not just to make it bigger, but to stick to the heart and practice.

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"When you plant hundreds of grains, you can make them live" - it means to plant a variety of grains, each of which contains vitality. The company, which was born from the Book of Songs, overcame difficulties and obstacles for ten years, and gave the world a fashion mark of looking back with its towering figure. This decade has been a decade for Nissan to fulfill its ambition of "Sogou", and also a decade of changing fashion. Over the past ten years, Nissan has been tireless and has always adhered to its values. How to materialize the spirit, how to transform cultural creativity into productivity, and how to brew the ever-changing network technology into the online sales of the "broadcast" brand, this is the cause that Nissan strives to practice.

　　
After ten years of sharpening, Nissan has turned around magnificently but adhered to the heart of empty cup, once again marched towards the land of cultivation, sowed seeds and nurtured hope in the new e-commerce field