Gilt Group Launches Full Price Retail Platform For Men
GiltGroupe, an e-commerce retailer in the US fashion industry, mainly provides high-end products.
Luxury products
And focus on wholesale business.
Recently, the group said it will launch an e-commerce website next summer, a website specializing in the sale of full price male products.
The new website will be held at the same time with the fashion show in early autumn, which will provide a channel for men's products, including men's clothing, accessories, sports equipment, gadgets and others.
The website will integrate a mandatory, continuous upgrade, including editorial content, shopping experience and skills.
"As for the rapid growth of men's shops and GiltMAN over the past few years, we now have a more comprehensive understanding, and we feel that it is time to enter the full price e-commerce space."
John Auerbach, general manager of GiltMAN and director of the future male business of the gilt group, said: "the new website is different from any other website in the past. It is based on men's specific shopping habits and their internal needs."
The multi - brand on the full - price web site will be at the moment
GiltMAN
Similar to other brands available on the market, the category is displayed on the website as well as the flash buying mode of the gilt group.
"Through a very professional and friendly shopping environment, our goal is to provide the best men's products.
In short, our goal is to make modern men "enter" online.
Orr Bacci said.
"The gilt group's broad membership and professional skills are able to see how customers shop online and expand it to full price in the next stage.
expensive goods
"
Kevin Ryan, the founder and chief executive of the gilt group, added: "the existing $100 million male product of the gilt group and its increase include 400 thousand male customers and 350 brand partners. These are powerful and feasible male online retail business to support new business, and the new website will enhance all this.
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