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The Subtle Application Of Color Marketing In Shoe Industry

2010/12/25 13:50:00 84

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Shoe Industry Marketing Brand

With color

Marketing

In the shoe industry, we understand the importance of color.

Not only is it

footwear industry

brand

Marketing

Even in shoe clothing shops, color plays an important role.

As we all know, in the shoe store, color is another shortcut to achieve quick matching. The main color of a shoe cabinet display design theme is determined by cutting the Gordian knot, while others follow the rule of color matching principle.

First, give consumers guidance.

Shoes and collocation should not only convey brand culture, but also provide guidance for consumers. This is the needs of consumers, as well as the needs of brands.

The most important part of the rapid formation of collocation is the handling of details, whether it is the position of the model, or the accessories that match the clothing: glasses, watches, scarves, hats, shoes, all kinds of bags.

And even other clothing that leads to consumption.

Shoe clothing shop

The most direct result of the successful collocation is sales. People agree with the brand style when they agree with the brand shoes and clothing matching method, and promote the associated sales in the sense of identity that has already formed.

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Each model shows different status of young men and women, and the position is set at cross stations, each model in its own series.

But in the accessories and color details should be coordinated, for example, men and women wear red as a coordinating element, forming the overall collocation effect.

Consumers can reproduce directly according to the collocation of models, thus narrowing the distance from consumers and directly promoting consumption.

Two, atmosphere creation, emphasize narration.

In order to achieve quick matching, it is also necessary to create narrative conflict for the window. The atmosphere between the model and the model can be modeled by clothing and shoes, so that the relationship between the models will not be loosened. The relationship between the models should be described in detail, such as the echo of some accessories, the connection of a pattern, the setting of the action between models, and the sense of harmony between models.

Three. Store display and shoe / clothing matching.

Store display is closely related to sales, and a series of shoe and clothing display modes in the subregion provide consumers with the most intuitive collocation effect. The overall style is unified and coordinated, and large color blocks are strewn with each other to facilitate consumers' choice and promote joint sales.

This is what every qualified display designer knows, but how to quickly realize the division of the store space, the matching of shoes and clothing, and the color distribution? This is what a high-end display designer needs to master.

One of the solutions is actually very simple: echo with the window.

By copying the collocation of the shoes and clothes in the window, the stores are divided into different areas, as well as different walls, hanging displays, and other replacement products that can be matched with them.

A quick and simple display will be completed.

Through the clever design of the collocation and display of shoes and clothing shops, shoes and clothing shops can convey the cultural connotation of their brands to the greatest extent to the customers, and also fully show the beauty of clothing and shoes. While creating a comfortable shopping environment, they also inadvertently improve the performance of shoes and clothing stores.

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