Interview With Golden Hill, Marketing Director, Jin Wang Shoes And Clothing Co., Ltd.

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Marketing Director Golden Mountain

Since its establishment in the early 90s of last century, Jin Wang has been committed to the research and development of casual shoes. With advanced production equipment, sophisticated R & D design and production of imported raw materials, Wang has quickly occupied a place in the domestic casual footwear industry, and has become a well-known brand of casual shoes in the industry.

"Product quality is always the foundation of a brand. Without excellent quality, sooner or later, it will be eliminated by the market," Golden Hill said when it comes to the quality of its products.

In the early days of development, most of its focus was on product research and development and quality control.

In the field of fashion and leisure, the most representative one is the sideline shoe, which is independently developed by the Jin Wang shoe industry. Its unique design, superior material and exquisite shoe making technology have been the upsurge of the sideline shoes in the urban fashion group. At the same time, the "sideline shoe expert" in the industry has become the pronoun of the king of strength.

When it comes to the company's main product - the sideline shoes, the golden hill has a proud look.

Early differentiated product development teams and quality assurance, boost morale for Wang's marketing.

In the 04 year, Wang began to launch the brand promotion process, focusing on the layout and promotion of terminals.

According to Mr. Huang, up to now, there are more than 700 sales outlets in the country, and it is expected to add about 200 next year.

Over the years, King Wang has been working steadily and steadily. With good quality assurance and strong terminal layout, he has made full market foreshadowing and won the unanimous praise from the market and the industry.

In recent years, the footwear industry brand in Quanzhou has begun large-scale multi-channel brand promotion process: star endorsement, advertising on various big TV stations, naming various TV signs columns, sponsoring domestic and foreign events.

In this market environment, Wang also began to put media promotion on the agenda of the brand. In the future, Wang will increase the brand promotion efforts of the media such as network, TV and outdoor, and push the brand image of Jin Wang to a new height on the basis of previous market foreshadowing.

Apart from the active layout in the market, Jin Wang shoes industry is also stepping up its internal infrastructure construction, improving the office environment and updating the management mode, which is a strong backing for the strong king to further occupy the market.

The ERP system introduced in May this year is the first trial of Jin Wang shoe industry on the road of information management. Now it has been popularized in many key cities throughout the country, and has achieved good results: unified management of import, export and storage data, so that first-hand market information can be timely fed back to the headquarters of the company, which not only reduces the inventory pressure of dealers, but also replenish the supply of goods to the head office in a timely manner, seize the fleeting business opportunities, improve the working efficiency greatly, and also revitalize the operation of many dealers' funds.

Professional development team, excellent quality assurance, and constantly improve the management mode.

This is a strong goal for Wang to become a leader in the field of casual footwear in China.

Personality is different, choice is the same, fashion character is the same and trend should be changed.

I believe that in the near future, Jin Wang shoe industry will go further.