Ji'Nan: Clothing Enterprises To Support The Situation &Nbsp; &Nbsp; Some Winter Clothing Has Voluntarily Reduced Prices.

Affected by rising raw material prices and increasing labour costs, this year

Many Jinan people feel this way. When winter begins this winter, the price of winter clothes is very high, and some down garments have even stepped into the "thousand dollar era".

However, this era did not last long.

In the shopping mall of the people's market, most of the down clothing brands are on sale, and the number of down garments with a price of over 1000 yuan is numbered. Most of them are six hundred or seven hundred yuan or even lower.

In the Bo feather down clothing square, sales staff said that the price is much lower than before.

"I feel that the price is still a little high."

Ms. sun, who is shopping here, said she bought a down jacket last year, only three hundred or four hundred yuan. This year, she found that no 500 yuan could not get her down. She wanted to buy it later.

Miss sun's idea is very representative. In some clothing shops, there are quite a few people who do not buy much.

"The price level is high this year, and it's expensive to eat."

Mr. Zhang, a blue dress manager in Ji'nan, said that many people had to cut down their expenses in order to save money. First of all, clothing sales were the first thing to be avoided.

"Warm winter this year has also made clothing sellers miserable."

Zhang Qingwei, Deputy Secretary General of Ji'nan textile and Garment Association, said that according to incomplete statistics, sales of winter clothing were reduced by more than 40% compared with the same period last year. Sales were at least 20% lower than last year's sales.

Tang Hongcheng, a Shandong agent of several famous clothing brands, said that the sales of winter clothing will enter the peak season in December every year. But this year the peak season has become a low season, and the backlog of products is serious, resulting in capital turnover difficulties. "The first batch of goods is not sold out this year."

Difficulties in the capital chain also led enterprises to book their spring clothes next year and quickly set up their spring clothes.

Zhang Qingwei said that the best selling season for winter clothing is before the Spring Festival, which normally has two or three months' sales time. But until now, the first wave of high tide hasn't arrived yet. Over the next two days, a new round of cold wave is coming. Some enterprises may have to sell their money back on a large scale.

Some manufacturers have voluntarily reduced prices.

In fact, the recent decline in cotton prices has also determined that the price of winter clothing is falling.

It is understood that the average price of lint cotton in the domestic market has reached a historical high of 31000 yuan / ton this year. However, the price of lint has dropped to 26000 yuan / ton in recent years, influenced by factors such as national macro regulation and control, selling cotton reserves, adjusting new cotton and adjusting the domestic cotton market order and cracking down on speculation and speculation.

Learned from Shandong mariners apparel company, the company has lowered the factory price of winter clothing by about 10%, in order to cope with the current downturn in the market situation.

Zhang Qingwei said, as far as he knows, many manufacturers have lowered the ex factory price.

Some analysts believe that this is bound to pressure a large inventory of sales enterprises, we must deal with the high priced inventory as soon as possible, in order to adapt to the future relatively low price competition.

However, some analysts believe that the overall price level is higher this year, and the cost of labor is also increased by three or four% over last year. Therefore, even if the price of winter clothing is promoted, it is also on a higher basis, and the scope will be limited. The overall price will not be lower than that of the same period last year.