Old Topic: Market Nirvana In The Internet Era

The turnover of a Taobao is equivalent to several commodity markets. Is there any need for traditional markets?

Frequently occupy thousands of acres of land, is it in the name of the market, "enclosure" to engage in commercial real estate?

Will the strong Shopping mall end? commodity market ?

In view of these doubts and disputes, our reporter has been investigating for more than a month, trying to find out their vitality imprint through the current state of commodity market.

1 expansion is "horse race enclosure"?

Zhejiang businessmen to the provincial foreign office market has become a common practice. Zhang Pengfei, known as the "market specialist", has opened 16 professional markets in Anhui and Jiangsu provinces. The brand name chain Weng Nan Dao wants to export the brand and management of EGO to his digital market all over the country.

At present, there are more than 4000 specialized markets in Zhejiang Province, and a large number of Zhejiang businessmen begin to expand outside the province. Weng Nan Dao, chairman of EGO digital chain group, admitted that the development of specialized markets such as the West and Northeast China is relatively backward and resources are relatively abundant, which is the best way to expand.

For the "going out" of the market, Zhang Weili, director of the marketing office of the provincial industrial and commercial bureau, is not too worried. He believes that under the condition of limited resource allocation in Zhejiang, the market in recent years is relatively stable, and is no longer expanding as fast as it used to be, but the volume of market transactions has maintained rapid growth. As a department in charge of the market, quantity is not their goal. They are more concerned about how to make the traditional market acquire new growth. Therefore, the star market evaluation system is first introduced, and credit management is strengthened. These movements often draw the imitation of other provinces and cities.

However, some people refer directly to these "going out" Zhejiang businessmen to run the market, but actually to engage in commercial real estate.

Lv Zhenhua, secretary-general of the provincial Market Association, said that 80% of Zhejiang merchants in the provincial foreign office market were successful.

Building the market and selling houses on the surface has made "quick money" on the surface, but actually lost the long-term profitable opportunity to run the market. Haining China The city of leather The chairman of the limited company has no law in favour of "real estate theory". After the listing of China Leather City in Haining, some people have classified it as a commercial real estate unit. Some people have classified it as a commercial retail share. He doesn't think so. "Haining leather city" is a professional market share. At present, there are a number of specialized market segments such as Haining Leather City, small commodities, light textile city and so on. Although the figure is very small in nearly one hundred thousand specialized markets, it has proved that the professional market, a unique Chinese format, has been recognized and accepted by the capital market after being specialized.

Ren said that "do not welcome the real estate group". Because the "real estate group" will exacerbate the shortage of shops, and the "prosperity" will harm long-term healthy development.

Only when the market is prosperous, can the business operators make money and the market will run well. Zhou Rusheng, director of the Shaoxing Light Textile City Management Committee, is very clear about this. In his view, the commodity market must continue to flourish, and operators must transform. Strengthening the linkage with industry is an important direction. In recent years, with the guidance and support of the market organizers, most of the operators of textile city are no longer self-employed, but have become a family. Commerce Production, research and development in one enterprise. Three years ago, market managers decided to build 100 business headquarters and modern business buildings in 6 years or so to provide business negotiations, R & D sites for many enterprises. At present, the building works have progressed more than half.

Zhou Rusheng has another interest in "going out". Recently, China Light Textile City set up its first foreign office in Dubai. At present, China Textile City has contacted with relevant industries such as the United States and Italy. It is expected to set up more offices, display trade centers and sub markets abroad next year.

2 can intangible replace physical?

The traditional market will disappear in the era of highly developed Internet, which can be said to be an endless topic of debate.

However, the dispute is debated, and more and more commodity market operators begin to "touch the net". In the Chinese tie city of Shengzhou, people can not see the stream of people walking around, but they see many merchants in the mouse with relish. A more than 40 year old businessman told reporters that the ties sold through Taobao had accounted for six or seven of the sales of her stalls, and each tie earned five or six cents, usually several hundred.

The online market is popular. According to public figures, Taobao's 2009 trading volume is 200 billion yuan, which is expected to exceed 300 billion yuan this year, while the Yiwu small commodity city's transaction volume is estimated at four billion yuan this year. The margin of difference between transactions is impressive.

Operators have been "touching the net", and the physical shopping mall is also unwilling to lag behind. Over the past two years, a number of commodity markets such as Sijiqing's clothing market have signed strategic cooperation agreements with Alibaba, competing for the online market.

In the face of strong competition, the physical market seems to be "replaced". But in a reporter's interview, the executives of many markets do not agree with this view.

"The more high-end consumer goods, the more consumers need to experience, such as fur feeling, the Internet can not be replaced. "There is no law." However, he also revealed that at present, about more than 3500 of the leather companies sell leather clothing online, and the online market has not only failed to impact the physical market, but has promoted the prosperity of the physical market. In the future, leather city will also specialize in building an online shopping market.

Ding Jianjun, general manager of the global textile network at the "invisible" side, also expressed an alternative "obstacle" in the interview with reporters. {page_break}

Zhu Jinxiang, President of online trading in Zhejiang Plastics City, also called himself a "network commerce tribe". But at the Sixth China Commodity Market Summit not long ago, when the host, CCTV's famous mouth Dong Qian threw this sharp question to him, he admits: "online trading will not have a big impact on the real market. "He thinks that online transactions have a qualitative leap in cost, mode, speed and space-time span, but tangible and invisible markets are symbiotic and flourishing. Like fixed telephone, QQ and mobile phones, although they have been popularized, they can not replace people's face-to-face exchanges.

As an expert in the long-term study of commodity markets, Professor Zheng Yongjun, Dean of MBA College of Zhejiang Gongshang University, has made a comb on the development space of the online market. He believes that standardized production materials can be traded online in the future, because its specifications are fixed and easy to buy and sell in bulk. Instead of standardized consumer goods such as small commodities, there will be a lot of face-to-face transactions for quite a long time, because it is very important for consumers to feel, feel and experience on the spot. However, the sale of clothing and other experiential products on the Internet seems to have not been strongly explained.

Fang Xingdong, who has long been immersed in Internet and called "godfather of Chinese blog", does not esteem the power of invisible market. Instead, he prefers to explain the real market. The Yiwu people once witnessed the growth of Yiwu Small Commodity City, and therefore more soberly thought that the "substitution theory" is a false proposition. He believes that if there is a problem in the professional market in the future, it must not be because there is a contradiction between the physical market and the online market, but because the physical market does not develop e-commerce. In other words, if it is difficult to integrate visible and invisible markets, it will be the biggest obstacle.

With this concept, he has another identity - founder of the global network. This website hopes to dig business opportunities from integration and help businesses in the commodity market do business. He reminded every commodity market to think about the same topic: how to redefine ourselves in the Internet era?

3 Shopping Mall is the Terminator?

Traditional professional markets are actually large and small wholesale markets. In order to find new profit models, many markets are accelerating their transformation to meet the modern consumption demand and the mainstream Shopping Mall in Europe and the United States.

Driving from Hangzhou for 1 hours, out of Haining Expressway intersection, you can see a large "Mall" far away. Here is Haining China Leather City. Security tells us that there are car parks that can accommodate 6000 private cars.

Walking in such a large market is like being in a high-end store. All kinds of brands and styles are displayed in front of people with the most fashionable faces. Every day, guests from Ningbo, Hangzhou and even Shanghai come in an endless stream.

Many people came to know that it was a wholesale market, but in fact it was not. Ren told reporters that retail sales have climbed to 45% of the total turnover. In order to satisfy the needs of self driving customers from all over the world, leather city has made great efforts in strategy, brand, service and so on, making articles in catering, accommodation, entertainment and so on, and doing everything possible to satisfy people's increasingly rich modern consumption demand. At present, the annual output value of leather industry driven by leather city has exceeded 10 billion yuan in Haining.

As a listed company, the main business income that he cares about can not rely solely on selling shops or collecting rents, but trying new profit models. It is one of them to collect all management fees from all merchants in the market. This will also give customers a sense of consumption in shopping malls.

The huge Shopping Mall is doing everything possible to satisfy the retail customers' pursuit of fashion. In order to achieve this, merchants in the market can not only spell prices, but must strive to improve their taste. Leather city has stipulated that the survival experience period of a style here is only 10 days, and if it is not sold for 10 days, it should take the initiative to lower the cabinet. To this end, the leather city has introduced the world's top design team, designed and converted into ready-made garments, making it truly the birthplace of fashion.

Some experts have summed up some characteristics of Shopping Mall compared to department stores and large supermarkets, including large scale, large area, large greening area, large parking lot capacity, and various brand catering and entertainment facilities, so that people can eat, drink, play, and enjoy the comfortable three-dimensional life besides shopping.

Because of the huge volume, Shopping Mall is usually located in the suburbs. This area has become a hot area of "market making". In July this year, the outlets of the outlets were opened. The commodity market known as "garden eco shopping plaza" is about 50 minutes away from downtown Hangzhou. The shopping mall is composed of a villa style house and a broad Shopping Boulevard. Each villa is a brand store.

The bigger Shopping Mall is being built, and the format is constantly improving. The 240 Star Red Star MALL is located in Desheng East Road near Hangzhou. It is known as the first CSD (Central Shopping District) in Hangzhou, that is, the central shopping district. In the global conference on brand investment, Che Jianxin, chairman of the United States, said that five star shopping environment should be used to create an extraordinary shopping experience for consumers. "Let the high heeled girl fall in love with our market".