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How Should A Clothing Store Open A Book And Choose A Brand?

2010/12/23 17:16:00 144

Clothing store is an eternal topic for entrepreneurs. How to choose franchised brands and how to join them rationally?

clothing

Store marketing planning and promotion requires every entrepreneur and friends to start thinking and planning before opening a clothing store.

Fund allocation: 20 thousand yuan to join the margin 50 thousand yuan 90 thousand yuan, the store rent (store rent 15000 yuan per month, the need to pay two months to pay a month, in addition to prepare for 3 months' rent, because it can not guarantee immediate profits) 10 thousand yuan salary.

Customer composition: white collar women aged 20 to 30 years old

Profit: from the first store in October 2001, it has already been profitable.

Development

To fourth stores, there will be profit, but if we want to get higher profits, we must reach a certain scale. I am working in this direction.

Reasons for Entrepreneurship: 70% of the demand for change, 30% of the personal love.

70% demand for change

When I was a college student, I studied Chinese and English senior secretaries. After graduation, I worked as a secretary in a foreign company, from the front desk.

secretary

一直坐到了董事長(zhǎng)秘書,做了一段時(shí)間之后就覺得沒有什么突破了,我意識(shí)到在秘書行業(yè)里我已經(jīng)做到盡頭了.我想轉(zhuǎn)行,但是不知道該往哪個(gè)方向轉(zhuǎn),好像一下子找不到自己的人生坐標(biāo)了.這時(shí)候我得知一個(gè)朋友自己經(jīng)營(yíng)了一家服裝加盟店,經(jīng)營(yíng)得還不錯(cuò),我就想是不是自己也可以這樣做.我開始在報(bào)紙和雜志上尋找信息,因?yàn)樯线吙橇瞬簧僬\(chéng)征加盟的信息.我開始發(fā)傳真、打電話咨詢.一開始我還不好意思,因?yàn)楫吘箾]有經(jīng)驗(yàn),于是我就把我想到的所有問題寫到紙上,然后照著紙上的問題念.那時(shí)候我聯(lián)系了很多家公司,我想那些公司一定覺得我很稚嫩,缺乏經(jīng)驗(yàn).最后,怡洋國(guó)際有限公司決定吸收我加盟,代理莎嘉帕琦服裝品牌.我以最快的速度成立了公司,在豐聯(lián)廣場(chǎng)開了我的第一家服裝加盟店.

30% of the people love it.

I have been thinking for a long time when I quit my job and decided to run my own business. I have been thinking about what industry is suitable for women to do and what they should do. Later, I decided to choose the Ssha Gyaphak Ke brand. I am glad that I chose the right industry, because I think this industry is more suitable for women, and I am very happy about it. I grew up to like drawing, and I was very sensitive to dress joining. I think if you want to be independent, you'd better choose the industry you are familiar with, try not to choose industries that you are not familiar with.

At the beginning of the business: 50% of the market survey 20% of the courage and boldness of 20% of the staff training 10% of the advertising campaign.

50% market survey

No matter what I do, I have to do a detailed market investigation. Before I opened the first clothing store, I visited many shopping malls, and finally chose Feng Lian square. Because Feng Lian is a rental shop, every store can collect money independently, so that cash flow can be guaranteed. Moreover, the clothes I run are for white-collar women aged 20 to 30 years old. They work in office, dress professionally, but also feel fashionable.

20% courage and boldness

I used to work in my office, and I didn't have many opportunities to get in touch with others. But when I was independent, I often had to contact the managers of shopping malls, contact with my shopping guide, and deal with various problems, which I have never met in my previous work. Sometimes I can't believe I have such courage and courage.

20% staff training

Because of the joining, the quality and design of the clothes are not what I can control. It is gratifying that Ssha Gyaphak Ke grew up with me. In order to provide the most satisfactory service to the customers, I will train my staff, and ask them to provide the customers with the most comfortable, honest and sincere service.

10% advertising

In addition to doing some advertising with the company, I will also do some publicity for myself, such as setting up VIP cards. When we come to new products, we will pass customers, even if they do not have time to come, we can also feel our thoughtfulness.