Transformation And Upgrading Become The Only Way For Shishi Garment Industry

In 2010, in the critical year of the post financial crisis era, cotton prices continued to go all the way, there was no end to the high cost of labor and no barriers to trade barriers were established in Europe and the United States. network The volume of transactions continues uninterrupted. about stone lion Clothing and even the whole country's clothing, this year, the good news of the great situation is almost nothing, all rely on enterprises to rely on their own efforts. Recently, China Apparel Association Chen Dapeng, executive vice president, talked about the Chinese garment industry in 2010. From the operation and trend, Shishi enterprises can find their own track of development this year. Behind the trajectory, a conclusion is in the amplification.

　　 Heel of transformation

What is harder than hiring?

"Recruitment is too difficult this year, there are no workers," "maybe next year, the employment situation is worse than this year", "some small and medium-sized enterprises are watching the order without anyone doing it." This year, we have heard a lot about this.

In view of this, it is a great success. The output of Enterprises above Designated Size, the total social output and the enterprises above Designated Size actually completed the investment, sales volume, sales volume, clothing and accessories export, and the clothing sales volume of Enterprises above designated size was two digit growth. The figures were encouraging, but the average number of enterprises was reduced by 3.23% compared with the same period in 2009. Some people say that technological transformation of enterprises, the improvement of mechanization, and workers will naturally eliminate some of them. But the more convincing fact is that the coastal labor shortage has the advantage of industrial clusters, and this is the biggest promoter of industrial upgrading and transformation. From the current 1-9 months of the country's clothing running data

Diagnosis: the city's "hard software"; the development vision of the enterprise itself; the "home going" complex that is hard to give up; not a high number of wages; the "new generation of migrant workers" has a higher quality of life; high housing prices can't afford housing; there is no sense of belonging.

　　 Rising costs are a headache.

Cotton, textile and garment industry's need for products began to grow in early 2009. According to the monitoring data of China Cotton Association, the price of grade 328 cotton has changed to 27881 yuan / ton in November 23rd, nearly double that of last year, and all the textile and garment industry chain has entered the stage of "rising price" by the hurricane of raw material prices. Many Shishi enterprise bosses say that the cost of this year's increase is at least 35% higher than that of last year. In addition to the cost of raw materials, labor cost is another "big head" for the development cost of enterprises. Wages must rise, welfare needs to be increased, and the environment of factories should be improved. The price of commercial land rent, transport price and water and electricity resources is "up" in one word. For enterprises, in addition to stocks, basically can not hear the sound of "down". In desperation, only by passing on, consumers become the "buried single" of rising costs.

Diagnosis: substance is scarce; it follows closely the trend of "rising"; "digging corner" causes disorder in the labor market.

　 Foreign restrictions on domestic fighting

The rapid growth of China's GDP is inseparable from the "three carriages". As an important link, exports have always been the economic backbone of Shishi. Although foreign trade enterprises "study hard and make progress every day", they fight against all kinds of trade barriers with the European and American countries, coupled with the impact of the financial crisis, the chaos of the international market and the exchange rate. Some of the export enterprises of Shishi export have changed from the "one to the end" to the "one heart, two purposes". Invisible, these export enterprises move to the original enterprises that make the domestic market, and the market share decreases with the day. In addition, international brands such as H&M and UNIQLO speeded up the Chinese market and extended their tentacles to the two or three and four tier cities, and the domestic market was on the brink of war.

Diagnosis: walking on one foot does not work; China's low cost products have strong impact; China's export balance is relatively large. {page_break}

　　 Road to transformation

Operation is owned by him.

Many businessmen and consumers' understanding of Shishi textile and garment industry stays in the name of "production and processing base", but in fact, after years of primitive accumulation, Shishi enterprises are also trying to minimize or discard "OEM" production business and concentrate on making brand operation with additional value. Thus, the central and western provinces, including Jiangxi, Hubei, Anhui and Sichuan, began to take part in the production and processing orders of coastal cities including Shishi. Although Shishi still has many small and medium-sized enterprises engaged in "OEM", the Shishi enterprises must go through and must do the "Grass-roots" to the "leadership" position under the influence of the "national strategy of industrial transfer".

Benefits: it can effectively cope with the problem of "labor shortage"; attract more talents of all kinds; raise the level of the whole industry; provide a broader platform for the creative economy.

　　 Brand extension strengthens vitality

The competition of products is actually the brand PK, and the concrete is always subject to abstraction. If the previous few years are the collective cold period of Shishi enterprises, this year is their outbreak period. The government set up a stage to provide a grand stage for the lions and even the whole country's famous teachers and famous models. The rich birds, the emperors, the wooden brothers, or develop new brands or upgrade the original brands or cross boundary development, carry on the brand-new explanation to the existing brands through various forms; and continuously participate in China International Fashion Week, Haibo and Guangzhou Fair to help brand extension.

Benefits: promoting enterprise upgrading; upgrading Shishi city image; expanding enterprise scale.

　　 Layout network innovation and development

If there is no online trading platform, then the enterprise can be OUT. As a useful supplement to the traditional operation mode, e-commerce has received special attention from Shishi enterprises this year. Since the second half of last year, at least 10 Shishi enterprises have fully updated the official website and added the content of the electronic mall, keeping pace with the times. "Fast marketing" is the most popular mode in the textile and garment industry at present, including the stone lions enterprises such as aldendown, which are gradually improving the manufacturing process reengineering and process management informatization with the help of advanced management system, so as to realize "quick marketing" and eliminate the "inventory" problem that most causes the enterprise headache, so as to achieve the highest level of "zero inventory".

Benefits: save operating costs; increase product sales; speed up product turnover; increase consumer interest in products and increase freshness.

Conclusion: transformation and upgrading must be dripped.