Thousands Of Years Of Cold Rumors &Nbsp; Merchants Gamble Winter Store A Lot Of Goods

"This year's Down Jackets The market can't be understood! "The 52 year old veteran opened a clothing store in Longxiang clothing city. While complaining about the down jacket in the shop, he complains, "at the beginning of the crazy cold wave, we rush to store up the goods. So far, the weather is obviously warmer than usual, and the winter clothing is not sold, but the price is still rising."

This year's winter clothing market, like the old and expensive such "bet" cold winter merchants are few.

"If the warm winter continues, I'm afraid that the down market will become extremely dangerous!" the worry of the old is that many businesses have. However, it may be good for consumers. Because if the weather continues to warm up, businesses will not be able to carry the price before the end of the year.

Rumors of a thousand years of extreme cold

Businessmen gamble heavily in winter. store goods

Last week's heavy snow brought a hint of warmth to the weak winter market this year, but it could not digest the warm winter inventory of the warm December.

Cao Jun opened a foreign trade clothing store online. Half a month ago, he brushed about 300000 yuan from the newly completed industrial and commercial bank's platinum card. He ate 3500 children's down quilts. He expected to earn a quick sum of money by the "cold weather" of the thousand years. But the temperature that tarnly tarnly tarnained him made his money a bit tight. "Wholesale or group buying, I'm thinking about how to sell the goods. The price is low."

A similar scene is also staged in Sijiqing. Seven Ruan manager of brocade said that a few months ago he heard the rumors of "a thousand years of extreme cold". He not only entered 30% more goods than before, but the price of the goods was 20% more than that of last year, and now they are all stored in the warehouse.

The head of Hangzhou Tower boutique women's clothing area also said that despite the recent heavy snowfall, the sales of down garments increased by 50%-80% compared with that before heavy snow. However, in the whole December, the sales of down garments were still lagging behind in previous years. {page_break}

　　 Raw material price Up 3 times

The price of finished products has gone up by 20%.

One side is unsalable, while the price is rising.

In the store at bosidun South Road, Boston last year, the mainstream prices were around 800 yuan, and nearly 1000 yuan this year. "Similar styles of down coats are at least 20% higher this year than last year." According to the responsible person, the price increase of raw materials is the main driving force for the rising price of down garments. "No artificial or cotton cloth, light down this year has gone up three times faster."

Xiaoshan is an important feather production base in the country. Its feather and feather raw materials account for 1/3 of the national export market, and the down products account for 1/4 of the country's total. Li Jiannan, who is responsible for the down of Xiaoshan Ming Jia, has been groping for nearly 10 years in the down industry. He has confirmed this statement: "in the past few years, the price of duck has been maintained at a low level of 100 thousand yuan / ton, and this year it suddenly increased to nearly 300 thousand yuan / ton."

Extreme cold or warm winter

About enterprise life and death

Yao Yuejun is the head of Joe and Joe technology in Zhejiang. The company's down web is trying to build a down trade platform. In Yao Yuejun's memory, "before 2000, the price of the down has been very stable, maintained at tens of thousands of yuan a ton, then we all made money secure."

But after 2000, the price of feather and down increased by more than 20% per year, and reached its peak in the winter of 2005.

"At that time, the industry was rumored that it would be a cold winter, so all manufacturers increased their production of down coats, and the price of the down went up to a maximum of 400 thousand -50 yuan per ton. Many manufacturers borrowed the money from banks to hoard down down products." Who knows that the year turned out to be a warm winter, and the down jacket was completely stored in the warehouse, seeing that the interest of the bank went up and the clothes could not be sold. "At that time, the down garment factory at least 3 points fell down. In the past second years, the price of down has dropped to nearly 80 thousand yuan per ton. After that, it has been in the low position for many years.

The ups and downs of prices this year seem to be similar to those in 2005. Down jacket for four or five years, originally thought that this year can finally earn enough, I did not expect, a thousand years of extreme cold into bubble, the down jacket sale has also become a bubble.

"Then the weather is warm or cold, and there is not much rain or snow, which is related to the life and death of enterprises." Yao Yuejun was worried.