Xiu Dai Clothing: Will Bring The Great Changes In The Underwear Market Structure.

According to the analysis of industry experts, the domestic underwear market is facing a situation of internal and external troubles: first, the impact of foreign underwear brands on China's local brands, and the large international brands of developed countries rush into the domestic market. The mature mode of operation of international brands and the concept of brand consumption are deeply rooted in the hearts of the people and occupy the high-end market share. Secondly, some developing countries, such as Vietnam, India and other countries with relatively low cost of raw materials and human resources, are also involved in the underwear industry, which poses a great threat to the Chinese market. Once again, the problems of domestic underwear brand market can not be ignored. The factors such as the homogenization of products, the inaccuracy of market positioning, the lack of strong brands, and the weak brand influence all restrict the development of the domestic brand underwear market. According to

If domestic underwear brands want to get rid of this situation of internal and external difficulties, we must recognize the trend of domestic underwear market. The trend of industry is moving from single product line to diversified product line and regional brand to national brand. The battle between the second line brand and the three line brand is turning to the monopoly pattern of commodity monopoly. Under the changing circumstances of the underwear market, only by taking the road of professional brand and the strategy of all-round marketing brand can we better stand and live in the market. Underwear There is a place in the market.

"Xiu Dai" brand was founded in 2006. It is a rising star brand in the domestic underwear market. It is a brand that considers customers to provide one-stop brand shopping service. It is a brand new investment experience that is absolutely unique to franchisees in the unique operation mode of the industry. It is understood that the brand of "Xiu Dai" brand has implemented the brand management strategy in an innovative marketing mode. It has already built a marketing network with initial scale. In the first three quarters of 2010 alone, it opened more than 100 image stores, and the customers who came to negotiate were even more numerous.

"Xiu Dai" brand positioning is accurate, with 18~36 years old. Young One generation is target consumer group, positioned in the fashion demand of the most consuming class. Xiu Dai With excellent materials, exquisite tailoring, gorgeous colors, and fashionable styles catering to the consumption taste of women, caring for women's intimate needs, targeting at popular prices, providing customers with the best products and winning the most consumer preferences; secondly, "Xiu Dai" products cover the whole product of the industry market by the whole product system, and the products of a store are quite similar to the products of 5 brands of other brands. Perfect product system, excellent product quality, fashionable style and style, competitive price and quick and flexible market reaction can occupy the most extensive market space.

At the same time, "Xiu Dai" brand pays special attention to the control of terminal, and often carries out the training of terminal staff's quality. The most direct access to a brand to consumers is terminal. No matter how fashionable the brand design is, how well the quality of the products is guaranteed, and how great the brand influence is, if the management of the terminal can not keep up, everything is in vain.

The brand of Xiu Dai truly integrated the brand advantage, talent advantage, product advantage, regional advantage, e-commerce advantage, propaganda advantage and investment advantage together, and created a brand new market brand mode. The competition in underwear market will become more and more intense. In this difficult underwear trade, only the brand can win the market and win a brighter future. The innovative brand mode of Xiu Dai clothing will bring about great changes in the market structure of underwear.