Zhangjiagang Jinling Makes Consumers Love Bamboo Fiber

Taking inventory of new materials with the greatest strength in recent years, I'm afraid the non bamboo fibers belong to them.

In the mainstream textile and clothing exhibition at home and abroad, the powerful exhibition booth of the Tianzhu industrial alliance can always be memorable.

The achievement of the application and product development of Tianzhu fiber is obvious to all. The establishment of Tianzhu fiber product development cooperation system has promoted the industrialization of Tianzhu fiber into full implementation stage.

However, the success of industrialization promotion does not mean the success of market terminals, how to pass these excellent results to consumers and let them fall in love with Tianzhu fiber. In the view of Zhang Xiaohua, deputy general manager of Jinling Textile Co., Ltd. in Zhangjiagang, it is also necessary for downstream brands to carry out vigorous publicity and guide consumption.

Zhangjiagang Jinling Textile Co., Ltd. developed bamboo fiber products two years ago, which is also a large proportion of Jinling textile development project.

The cotton and bamboo fiber interwoven men's shirt fabrics developed by the company are very slippery and feel good.

"This is due to the softness and comfort of cotton and bamboo fibers, and the special finishing technology that we have added to the fabric."

Zhang Xiaohua said.

In 2010, China International Textile and fabric design competition, Jinling textile "56% cotton and 44% bamboo fiber" interwoven fabric also won the Tianzhu Fiber Application Award.

However, this product belongs to the typical "fragrant flower inside the wall." after receiving a reporter's telephone interview, Zhang Xiaohua made a brief introduction to product development. Then he blurted out: "our fabric exported to the United States has made an order of $about 3000000."

But the performance of the domestic market is obviously not as hot as that of the international market.

"At the moment, we are also working with some domestic customers, such as Mertes Bonwe, Baleno, Semir are our partners, but overall domestic sales are not very large, which is closely related to the promotion of downstream brand enterprises and consumers' cognition."

Zhang Xiaohua said.

For this product itself, Zhang Xiaohua thinks it is located in the high-end, in order to make it more enter the terminal, Jinling textile future plan closely with the brand business cooperation, increase publicity.

Zhang Xiaohua firmly believed: "the market needs to be led, and it needs constant publicity and promotion. First, let consumers know about it, then accept it, and wear more people and gradually become a trend."

According to statistics from relevant departments, clothing consumption will increase when the per capita GDP exceeds 3000 dollars. Nowadays, the per capita GDP of many cities in eastern China has exceeded 10000 dollars, and many other cities have already exceeded seven thousand or eight thousand dollars.

"With the growth of domestic economy and the increase of people's income, they will pay more and more for high-quality clothing."

Zhang Xiaohua said, and the material and function of bamboo fiber are also consistent with the future consumption trend - paying attention to green and environmental protection, so Zhang Xiaohua is not worried about the future of bamboo fiber fabric.

This problem is also a problem that many new fiber products and other new technology products are facing. Because of this, in August this year, the vice president of the China Textile Industry Association, Xu Kunyuan, constantly asked about the promotion of enterprises in the terminal market, even to the scene: "you have to write clearly the raw materials and functions of the products on the tag, and at the same time, you should train the shopping guide so that they can skillfully introduce all aspects of the product."

After all, for technology research and development, it is only a product that is handed over to the vast number of consumers that it is a successful R & D.

"Jinling Textile Co., Ltd. of Zhangjiagang is a yarn dyed enterprise. The success of product development has made them taste a lot of sweetness." now the price competition is fierce, and the price of the same function products will be lower and lower, so we have adopted a strategy of differentiation.

Zhang Xiaohua said that at present, there are not many domestic and foreign fabrics developed for cotton and bamboo fiber, and its price is about 20% higher than that of ordinary pure cotton fabrics (in the case of a big increase in cotton prices this year).