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    Hefei Wan Shang Department Stores Closed Business

    2010/12/20 14:48:00 184

    Department Store Promotion





     
    The police are on the scene to persuade the excited businessmen.

    The woman in red dress (the left one) is apologizing to everyone, and the owner is excited.

    From 10 a.m. to 18 a.m. yesterday, the intersection between Huizhou road and Ziyun Road, Hefei, Wan Shang department store It's a mess. near Christmas Then, it will be new year's day. This is the peak season for shopping malls, but the merchants of Wan Shang department are very worried. In December 19th, more than 400 shopping malls in the mall were closed. Hundreds of people blocked the main entrance of the department store to prevent anyone from entering. Original, Market The two-day promotion has ignited the anger they have accumulated for a long time. They asked the mall to extend the contract and give an explanation of the double festival activities. After a day's consultation, the person in charge of the mall said he would reflect the requirements of the merchant to the head office. But the merchants were not satisfied. They said they would still have to open business on this two day.


       Incident


    scene


    The main gate of the mall was blocked by death.


    It's nine a.m. on December 19th. "Let's close the door together." With this cry, dozens of people took the lead and several hundred people followed. They dragged the guide sign on the first floor of the shopping mall to the main door. The guide plate is five meters long and two meters high. It just put the south gate to death. The hundreds of people, surrounded by the sign, were noisy and scold.


    These people are all merchants from four floors and more than 400 floors from the first floor to the third floor of Wan Shang department store.


    As time goes by, people gather more. The police car arrived, and 120 came, and the pedestrians gathered outside the south gate were watching outside the window.


    At half past nine, someone in the shopping mall spoke: the merchant representative went to negotiate on the third floor. Less than ten minutes, five delegates selected. A group of people went to the conference room on the third floor. A man shut the gate and stood outside the door so that no one could enter. Before the first floor, the rest of the merchants still stood together.


    In the meantime, dozens of police officers came together, trying to remove the "guiding role".


    But just one meter away, a man called up: "if we don't solve it today, how can we do business in the future? We can't let people in." When the merchants heard this, they closed the door again, and the door was blocked again. On the guide sign, there are four big words "welcome to come".


       Add fuel to the flames


    Female employees were clamouring for siege.


    Looking at the past, there are hundreds of people on the first floor of Wan Shang department store. And shopping mall investment department, there are hundreds of people in consultation with staff. Suddenly, a female employee wearing a red down coat was unable to resist the Department of investment in Wan Shang department store. "We always have money, Huang, you do it again, waiting for Huang to kill you with money." This message was passed ten or ten, and hundreds of people who had blocked the door had surrounded the office of 20m2.


    "Money can bully people. This woman must apologize!" a woman merchant shouted first, and everyone shouted, "apology, apology..." (as in the big picture), when the crowd rushed, more than 10 policemen rushed forward to surround the woman employee to ensure her safety.


    If you can't get close to the female employees, they will vent the things in the office. The decorations were thrown out of the ground, dozens of bags of tea were torn open, and tea leaves were sprinkled on the floor.


    Suddenly, a mineral water bottle was thrown to the female employee wearing a red down jacket. On the glass, the female employee's hair and down jacket were soaked with water. A few seconds later, another person threw one. The spilled water was more. Then someone threw a brochure, a carton...


    The police shouted to persuade everyone to calm down, one by one persuasion, but the public did not stop. The female employee, hiding behind the police, remained motionless and had a dull look. A policeman whispered a few words to her. Then the policeman said loudly, "well, I have asked her to apologize to you. Sorry, you all disperse. " As soon as the words were finished, the policeman gave up his position. The female employee who just said something wrong made a deep bow to everyone. Hundreds of people gathered around slowly dispersed.


       Sawing for a long time


    Store manager "trapped" for five hours


    The noise lasted until 11:00, and the manager of the mall came to the first floor, followed by three or four security guards. Manager Huang told all businessmen: all the contradictions are misunderstandings, and the mall will negotiate to solve your problems. And the merchants asked how to solve it, and Huang did not give a clear explanation.


    Then, many businessmen got the news: the delegates negotiated for more than two hours, and they demanded no permission from the mall. After knowing such a result, the crowd became even more angry, and they all surrounded Huang. Huang indicated that he wanted to go. Security wanted to "open up" a passage. How could businessmen be willing? Hundreds of people were holding hands and formed a circle.


    Huang is in the center. Hundreds of people are on the outside. People kept telling Huang about the unreasonable operation of shopping malls. Huang answered this and answered that. He had wanted to go away many times and never succeeded. So the crowd gathered around it until 16:00. {page_break}


       Arouse public anger


    Double sales promotion ignited "bomb"


    A weekly female businessman told reporters that in this shopping malls, merchants really can not go on.


    The most unreasonable thing for merchants is that the rent free period is too short. Ms. Zhou said that the department store was a shopping mall in Jin Yuan Century Shopping Center. Huang is the manager of the mall after the overall lease and then rented to merchants.


    Other merchants in the Jin Yuan Century Shopping Center signed three years' lease contracts, which relieved the rental cost of the first eight months. And the department stores only sign a one year contract to avoid the cost of the first two months. For this statement, other merchants in the shopping mall of Jin Yuan century also confirmed.


    "Where do we have business in the early stages of the shopping mall? Is this contract not purely for us?" "In a year's time, if we don't let us rent, the money for decoration will come out."


    But why do we need to sign such a contract? "At that time, we didn't know that other merchants signed a contract that was free of eight months' fees, and they did not say so." And for decoration, Ms. Zhou said, when signing the first contract did not talk about the decoration, they paid a deposit of five thousand yuan.


    After the contract is signed, the shopping mall will say that the decoration is done, and if the merchants do not agree, the deposit will not be refunded. "We were brought in step by step." Ms. Zhou said.


    Wan Shang department store was officially opened in December 11th. In December 15th, the emporium staff sent a notice on double festival promotion to new year's day for all merchants. The notice requires 30 percent off of the total merchandise during the seven day period. Meanwhile, shopping malls should draw out 11% of the total amount of merchandise sold by merchants.


    That is to say, merchants sell 11 yuan to the mall for every one hundred yuan they sell. In addition, during the promotion period, customers can also buy shopping cards, and the discount amount in the shopping cards should be borne by merchants. Every two hundred yuan, merchants will have to subsidize 10 yuan.


    Merchants did not agree to the notice after receiving the notice.


    "If you give customers a discount, why bother to smoke our money?" Businessmen are dissatisfied with the double promotional activities proposed by the mall. In addition to the early dissatisfaction, some people began to plan business.


    "I was told three days ago that there was a big move today." Like other merchants, I heard that someone wanted to give the mall a "color" look.


    "We also know that we can't earn much money in just business, but we can't tolerate them bullying us like this." Ms. Zhou said.


      Still not satisfied


    Merchants indicated that they would continue to operate.


    In the process of talking with Mrs. Zhou, under the coordination of the police, Huang Mou who had been surrounded for five hours finally walked out of the crowd.


    When he walked into the cordon, Huang had a long sigh of relief, and his voice was hoarse. When the business representatives put forward the question of contract and double festival activities, Hwang indicated two points. First, such a thing is something people do not want to see. And this situation is not good for both sides.


    In addition, "the 11% point of return is to buy gifts for customers during the two-day period, rather than being taken away by the mall. In addition, if the merchants are unwilling, they may not participate in the double festival activities. They are voluntary. "


    As for the short period of rent exemption, the extension of the contract and the extension of the rent free period, Huang originally said that everything was in accordance with the contract. Merchants always refused to comply. Huang finally made a statement: "I will write down all your requests and report them to the head office. I'll give you an answer on Wednesday. " Hwang is also an attitude towards the renovation of the shopping malls.


    The whole consultation took place from 4 p.m. to 7, and the crowd dispersed. Businessmen still expressed dissatisfaction with the result, but are willing to wait for Wednesday's reply. More than 400 merchants decided to remain closed on 20 and 21 days.


    Contradiction analysis


    1, merchants: shopping malls require merchants to discount sales, and require 10% of the store area to make 60 percent off promotions.


    Shopping malls: there is no mandatory requirement for merchants to make specific discounts.


    2, merchants: shopping malls require us to produce 11% of the turnover cost.


    Shopping malls: 5%, sales promotions to customers, 5% is the point of invoice tax, and the other 1% is the credit card handling fees charged by merchants when they purchase UnionPay cards. The money is not for shopping malls.


    3, merchants: free of 2 months' rent, a year's contract is too small.


      Shopping malls: no response


    Statement


    Merchants misunderstand the rules of shopping malls.


    Around 12:30, the manager of the mall came to the scene. Huang said that the merchants had misunderstood the relevant policies of the shopping mall.


    A person in charge of a shopping mall also told reporters that the merchants on the first floor were blocking the door because they had misunderstood the relevant policies. She said that the mall did not force the merchants to make specific discounts, but only stipulated in the contract that they should promote sales at large festivals, and the 11% of the business cost was borne by merchants, of which 5% were merchants' preferential treatment to customers, 5% was the point of invoice tax, and the other 1% were the credit card handling fees charged by merchants who took part in the silver card shopping.


    Around 18 o'clock, Mr. Yu told reporters that the door was over, and the person in charge of the store told them that they would reply to them after two days.

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