Trade And Circulation Innovation: Creating The Advantages Of Garment Industry In Southwest China

In December 8th, the 2010 China Fashion circulation mode innovation forum was jointly sponsored by the Circulation Association of China Textile Industry Association and the Luzhou Municipal People's government. The conference on Luzhou and the competitiveness analysis report of Southwest garment industry and trade circulation was held at the southwest commercial city of Luzhou, Sichuan province.

On this forum, government leaders, trade association leaders, famous scholars in the domestic commercial and trade circles, logistics and supply chain management experts discussed the innovative way of Chinese fashion circulation mode, and analyzed the competitiveness of Southwest garment industry and commerce circulation.

It is imperative to pfer industries to the central and western regions.

Yang Donghui, vice chairman of the China Textile Industry Association and honorary president of the China Textile Industry Association circulation branch, pointed out that in recent years, with the rapid increase of land cost, energy cost and labor cost, the development of resource intensive industries and labor-intensive industries has been restricted, and the pressure of upgrading and upgrading of industrial structure has increased. It is imperative for the textile and garment industry to pfer to the central and western regions in the southeast coastal area. This is an important opportunity for the development of the professional market in the southwest region.

Southwest Trade City, as the southwest commercial center of Southwest China and Chengdu Lotus Pond and Chaotianmen of Chongqing, must seize this opportunity.

At the same time, large-scale

The industrial advantages of Southwest China are gradually emerging.

At the forum, Xia Lingmin, Deputy Secretary General of the China Textile Industry Association and chairman of the Circulation Association of China Textile Industry Association released the "analysis report on the competitiveness of the garment industry and trade circulation in Southwest China" (hereinafter referred to as the "report").

According to Xia Lingmin, the "report" research team focused on the field of Southwest garment industry development status.

As a matter of fact, the southwest region has the following industrial advantages: abundant labor resources, strong advantages of major energy sources, complete chain of low-end garment industry, rapid market reaction, strong momentum of sustained development, sound training system for garment talents, strong teaching staff, and continuous design talents, and professional market as a private brand incubator.

At present, Sichuan's professional wear, leisure wear, children's wear, silk industry and Chongqing Chongqing dress have become the most prominent industries in Southwest China.

In order to undertake the gradient pfer of the national textile and clothing industry to the central and western regions, more than ten industrial parks with capacity to undertake pfer have been built in the southwest.

Moreover, the urbanization process of the two or three line cities in Southwest China has not yet reached a peak, at least there is room for growth of 20%-30%. The Southwest has a large population and a huge consumption market, especially clothing consumption.

In addition, the modern service industry in Luzhou has made great progress. The annual average value added of service industry has increased by more than 10%. Luzhou is developing to the regional central cities that are concentrated in the flow of people, logistics, capital flows and information flows.

As the project carrier of the Luzhou municipal Party committee and the municipal government to promote the upgrading of Luzhou's commerce and trade and create the modern business logistics center of Sichuan, Yunnan, Guizhou and Chongqing, Southwest China (Luzhou)

Work together to create a high level of Commerce and trade in Southwest China

At the forum, Gao Yan, Deputy Secretary General of the China clothing association, and Song Ze, director of the Circulation Industry Research Institute of the Institute of Finance and Trade Economics of the Chinese Academy of Social Sciences, respectively made a keynote speech on "the opportunities and strategies for the pfer of textile industry in the southwest region" and "the construction and innovation of the domestic market circulation channels".

Gao Yan said that as the "value depression" in the map of China's clothing industry, the southwest region has attracted many advantageous garment enterprises to settle down: YOUNGOR group built YOUNGOR branch in Chongqing and warehousing and distribution center in 10 provinces and cities in Southwest China, the French group invested 2 billion 500 million yuan to build "Western China Garment Industrial Park" in Jianyang, Sichuan, the new factory was built by Gao Bang Group in Sichuan, YISHION set up a branch in Chengdu, and some children's clothing enterprises in Guangdong and Foshan moved to Sichuan.

Song also expressed his view: "the potential of the western region is huge, the market is relatively blank, the consumption crowd is huge, and the ability to accept is strong. The growth of clothing brands has a strong advantage."

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In addition, the dialogues analyzed the cooperation and win-win situation between China's fashion brand circulation mode and the professional market.

Malone, director of the industrial circulation research center of Renmin University of China, director of the Department of trade economics of Beijing Technology and Business University School of economics, director of the Institute of business economics, Hong Tao, executive vice president and Secretary General Ye Liang of Anhui clothing trade association, Zhuang Shufu, general manager of Guangzhou Shuang hung Trading Co., Ltd. (general Danny), has carried out a high level dialogue with Luzhou as a platform for Chinese clothing and apparel enterprises to expand the Western domestic market and build a new brand management channel.

Lai Qiushou, chairman of Guangzhou white horse clothing market, Ye Tianyi, deputy director of the Management Committee of Zhuzhou Ru song dress city, Wang Jianxun, general manager of Zhengzhou Jin Rong business city / 27 Textile City, Zhu Wenzhang, director general manager of Southwest China commercial and Trade Center, Zhu Wenzhang, Chengdu Dushan clothing trade Association President Chen Da Chun, and vice chairman of Chongqing Chongqing clothing association, Wang Yong, etc.

Zhu Wen, director and general manager of Southwest Trade City, said that the southwest trade city will provide quality services to all key markets in the region, especially the influential clothing companies with special influence, and give priority to the provision of shops, warehouses and other facilities.

And through regular commodity and brand agent franchise talks, we will help local clothing and apparel enterprises to develop southwest Trade City as the platform, covering the southern Sichuan and Yunnan Guizhou two provinces' regional agents, distributors and brand franchisees.

It is worth mentioning that the Guangzhou white horse, Chongqing Chongqing faction, Chengdu Kowloon, Shenyang five love, Zhuzhou Lu Song and other well-known clothing markets, industrial clusters, trade associations from across the country and China (Luzhou) southwest trade city signed the commodity brand export strategic cooperation agreement.

Comments: in the future, the southwest may become another "high ground" future for the development of China's garment industry, and the southwest may become another "high ground" for the development of China's garment industry.