Internet Century Ushered In Wet Marketing Era

Bill Gate once said: twenty-first Century is

For the public, the emergence of the Internet has changed people's way of life and changed the way people receive information.

The Internet has become an indispensable part of people's life.

In 2010, the total number of Internet users in China has reached 404 million, that is to say, almost one out of every three people in China is Internet users. This is a huge consumer group.

In twenty-first Century, we ushered in a wet marketing era.

In the first ten years of twenty-first Century, the connection between people and the Internet was popularized, that is, the Internet era. In the second ten years of twenty-first Century, the connection between things and the Internet will be realized, that is, the era of Internet of things.

The era of the Internet of things is a real network of people and things. The form of social organization will also undergo tremendous changes.

The so-called wet marketing means that the social organizations, marketing channels and dissemination results have undergone a convergent change in the Internet age. At the same time, social fragmentation has also taken place, and new reconstruction has also taken place in interpersonal relations. Circle marketing, interactive marketing and word of mouth marketing have become an important means of new marketing.

Marketing can only be lubricated on the Internet if it gets wet, otherwise it will be abandoned by netizens.

The establishment of brand needs to find its target consumers, connect them and enter their hearts.

In addition to the huge number of audiences, the biggest characteristic of Internet is interaction. With the one-way dissemination of traditional media, the network has achieved two-way interaction with consumers.

As a result, information dissemination has become the spread of "stadium type". Information disseminators are faced with thousands of onlookers. Consumers have begun to accept information autonomy, and information disseminators have also had a platform to communicate with their audiences around.

Therefore, the combination of brand and network is just like adding wings to the brand and creating a miracle for the brand.

And the Internet is also a place of miracles. Every day, unexpected events happen. Enterprises or individuals who are not known to have passed through fame and fortune overnight.

Miracles are also staged in Chinese enterprises. Wang Laoji passed the Internet virus pmission overnight to the north and south of the river, and the sales volume surpassed Coca-Cola for a while. The sales of NOKIA did not know how to tailor the clothes, but made use of the "hot sale" shirt in the Internet, and the performance was greatly increased in a short time, so that every big business owner who had worked hard for a lifetime was puzzled. NOKIA, in order to publicize its OVI mobile Internet application, the joint Sohu launched the "Internet application China creation" large-scale network activity. In a month's activity time, it received 150 thousand entries, becoming a classic case of Internet interactive marketing.

From this point of view, under the network environment, brand and network are closely linked and can not be broken.

Therefore, since the process of networking can not be avoided or avoided, we should take the initiative to master it.

Using the communication secret of the Internet age, wet marketing, through accurate segmentation and appeal and creativity, let the appeal information continue to show viral diffusion between users and users, interact with users in depth, and create dynamic databases, so as to achieve wet brand sales and wet marketing. Users are willing to spread the brand word of mouth, so that the brand will not end because of the end of marketing activities, but will continue to continue. At the same time, the purchase of products will not end in fact, but the beginning of sharing and the beginning of sharing.

So as to create a strong brand on the Internet.