Reduce The Pressure On Inventory

As the year is approaching, the word "up" will surely be the top prize in 2010. In one after another "rising voice", China Clothing industry The toughest discount season has come. Carrying fashion Elemental clothing Because of the rapid change of the trend, some clothing will inevitably become "invisible" overstock inventory as soon as it is produced. This part of inventory not only can not create benefits for the enterprise, but also takes up a considerable part of the enterprise's warehouse, human resources, material resources and other resources. What's more, it takes up the enterprise's working capital.

On the one hand, how to reduce the inventory pressure and maximize the live capital; on the other hand, whether the inventory clothing can maximize the benefits. Shi Zhengdan, chairman of Shaxi stone wanhuo, talked about his views.

　　 Stock clothing

Preliminary formation of seller's market

In Shaxi, Zhongshan, the stock market seems to be a little unknown compared with the prosperity of specialized markets such as cloth fabric market, garment machinery market, accessories market and cloth scrap market.

In May, shiye wanhuo, a "garment purchasing expert" who just entered Shaxi, Zhongshan, put forward the slogan of "image monopoly of inventory products" and "promoting the industrialization of inventory industry", so that people began to pay attention to this important link in the clothing industry chain. Shi Zhengdan, chairman of shiye wanhuo, said: "the rise and rapid development of Stock clothing acquisition has also been a matter in the last two or three years, which has something to do with the development of garment enterprises." At the age of 28, Shi Zhengdan has been engaged in this industry for 12 years.

He said that with the increase in the number of enterprises, the market's selectivity for products has increased, especially after the tightening of bank loans after 2002, more and more inventory has occupied the working capital of enterprises, and enterprises urgently need to realize the inventory clearing, which provides an excellent opportunity for the development of the inventory industry. Shi Zhengdan said that at present, there are more than 400 garment manufacturing enterprises with cooperative relations with him, which are distributed in Zhejiang, Fujian, Guangdong and other places, and can continuously provide him with the latest inventory information and business opportunities. {page_ break}

　　 Brand is also important in stock

It is understood that at present, there are more than 100 scattered enterprises engaged in Stock clothing purchase in Shaxi, among which there are 45 large-scale enterprises. However, for most of the inventory acquisition enterprises which rely on the backlog of inventory processing, most of them do not have their own brands.

How to deal with the relationship between the original clothing brand and its own brand? Shi Zhengdan said that after purchasing brand clothing, we should first cut off the original factory's tag and label, and then paste the brand of shiye wanhuo. This has two advantages. On the one hand, enterprises do not have to worry about the impact of low-cost products into the market on the market price of brands; on the other hand, it has also established the reputation of shiye wanhuo. Shi Zhengdan introduced that in the process of clothing leveling, it will be divided into different grades according to the styles and fabrics of the Purchased clothes. The first-class ones will be operated by the exclusive stores, and the second-class ones will be given to the wholesalers.

At present, shiye wanhuo's purchase is basically brand clothing, "this is not to say that brand enterprises have a large backlog of products and the market is changing rapidly, so it is inevitable to produce certain inventory. For them, it is a top priority to maintain their painstaking brand, and inventory is not sold casually. "

　 Focus on "time difference, geographical difference"

In the final analysis, due to the lag of time, the style and fabric of inventory clothing are no longer fashionable. Where is its market? Shi Zhengdan said that we should first have a certain understanding of the national market, for example, his main markets are distributed in Yunnan, Sichuan and other places, and also exported to Southeast Asia and other countries. The market over there is a little bit more sensitive to the trend than coastal areas, so taking clothes sold in the past can also guide the trend.

He said, for example, if you take goods from some enterprises in Guangdong, you can get 10 yuan or 15 yuan for 100 yuan / piece of clothing. When you get it to Yunnan, you can sell it for 50 yuan, which is still very popular in the market. Moreover, when going to enterprises to purchase, it is necessary to implement anti seasonal strategy. In winter, spring and summer clothing will be adopted, and in summer, autumn and winter clothing will be introduced. In this way, the price can often occupy some advantages. "We are fighting time difference and geographical difference."

After purchasing the inventory clothing, we have to use the three sales networks that Shi Zhengdan has accumulated for many years: one is to rely on the customer resource network that he has accumulated over the past 12 years; the second is the interpersonal network, which has won him a good reputation for his enthusiastic charity and honest management for more than 10 years; and the third is the Internet. It is understood that Shi Zhengdan, who has just entered the Shaxi inventory market, is also preparing to set up a logistics product warehousing center, marketing center and Internet Information Center in Shaxi, aiming to develop into a garment enterprise integrating investment, acquisition, production and marketing in Zhongshan.